In today’s episode, Dave Sullivan chats with Michael Stone, the author of Markup and Profit, about why so many roofing contractors run into trouble, or even go out of business. They discuss the importance of thoroughly understanding your financial statements, pricing your jobs accurately, and maintaining healthy profit margins. Michael also shares eight red flags that can signal your business is in trouble, like not paying your bills on time or working for free as the owner. The big takeaway? Spot financial problems early, continue learning, and don’t be afraid to ask for help or utilize the available resources. That’s how you build a roofing business that lasts and actually makes money. Tune in to hear more!

What you’ll hear in this episode:

• Challenges faced by roofing contractors in business management
• Importance of understanding financial statements and job costs
• Common reasons for contractor business failures
• The significance of accurate pricing and markup strategies
• The role of overhead costs in determining profitability
• Marketing and lead generation as critical components for success
• The necessity of effective bookkeeping and financial oversight
• Warning signs indicating potential business failure
• The value of continuous improvement and education in business practices
• Resources available for contractors to enhance their financial acumen and operational efficiency

Resources:

Find out about Michael’s course, Making the Numbers Work in Construction Markup And Profit or call Michael at 360-335-1100

Markup and Profit by Michael C. Stone

Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call.

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month’s service!

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

In this episode of "The Roofer Show," host Dave Sullivan interviews Jon Starry, owner of Steadfast Roofing in Tampa Bay, FL. Jon shares his journey from IT to roofing, highlighting the company’s rapid growth, the importance of in-house crews for consistent quality, and leveraging technology like CRM systems and virtual assistants. He discusses effective lead generation, job costing, and building a strong company culture. Jon also offers practical advice on cash flow management, sales incentives, and continuous learning, providing valuable insights for contractors aiming to grow and improve their roofing businesses. Tune in to hear more!

What you’ll hear in this episode:

• Transition from IT to the roofing industry
• Importance of customer service in business growth
• Lead generation strategies and techniques
• Building a strong online presence and utilizing SEO
• Significance of having a robust CRM system
• Managing cash flow and financial planning
• Tracking key performance indicators (KPIs) for marketing effectiveness
• Creating a positive company culture to retain talent
• Implementing effective project management and communication strategies
• Emphasizing quality control and consistency in work standards

Resources:

Steadfast Roofing

Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call.

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month’s service!

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Marketing is a massive issue for most contractors, especially when business slows down. Questions about marketing are common and frequent in contractor Facebook groups and mastermind groups. The goal is to acquire customers in the most efficient way possible, but how do we accomplish that? Dave and John are joined by two friends who have gold nuggets of wisdom to share, along with practical tips to upgrade your marketing strategy. Join us to learn more!

Emily May is the owner of M&M Roofing, a commercial and residential roofing company in Lufkin, TX. Crystal Williams is the Marketing Strategist at Lemon Seed Marketing, also in TX. Emily has seen big successes at M&M Roofing because of her work with Crystal on all aspects of her marketing strategy. Emily and Crystal join the show to share their best tips to make the most of your branding and marketing strategies.

What you’ll hear in this episode:

● An overview of Emily’s work (as a nurse who bought a roofing company!) and why she reached out to Crystal for brand and marketing help

● The benefits of a good mastermind group include the opportunity to collaborate with like-minded people and learn from them

● A look at Crystal’s role as a branding and marketing partner for contractors

● John’s most significant lesson learned about marketing: “Trust your marketing person–and let them do their thing.”

● Crystal’s philosophy of marketing—and how it has worked for Emily’s company

● Outperforming your competitors is easier than you think!

● “Be operationally prepared to book EVERY lead!”

● Your standard operational procedure should be to react and respond immediately to every lead.

● Every marketing plan should be curated for YOUR business.

● Is your three-legged stool wobbly? Learn three strategies to grow your business: operational excellence, pricing, and marketing.

● Questions to answer about your brand, opportunities to gather leads, CRM, sales process, digital footprint, and more

● Emily’s testimony about marketing success at M&M Roofing

● The marketing piece influences the sales piece of your business.

● Emily’s perspective on what’s working and what’s not working in marketing

● Meet “Roofus,” the armadillo mascot for M&M Roofing

Resources:

M&M Roofing

Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call.

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first...