Should you offer discounts or free work as a virtual assistant?

It feels like a strategic move at first, doesn’t it? You think maybe offering a free trial or a discounted rate will help you land your first few clients.

You imagine those clients being so impressed with your work that they’ll stay on, pay full price later, and send you referrals.

But does it really work like that? What do you think?

Time to look at this with a fresh perspective - in this episode I want you to get a clear, confident answer to this question - and more importantly, a pricing approach that supports your long-term success, not just your short-term comfort.

Because that’s really what wanting to work for free is all about.

Confidence comes from charging what you’re worth. It comes from setting boundaries. It comes from building a business that actually supports your life. It comes from a strategy and daily actions that work to get you clients.

And if you don’t know how to do that yet—that’s okay. That’s what I’m here for.

If this is something you’ve been struggling with, if you’ve been offering free work, undercharging, or second-guessing your prices, let’s fix that together.

If you need support to move faster and with more clarity, I’m here…

It’s the only reason I’m here at all, is to help you become a ridiculously VA. Drop me a DM to chat about where you are stuck. I’m on all the social media channels, so find me where you are. Or go to YourVAMentor.com/links to connect with me.

We can work together to look at your pricing, packages, and positioning, and we align everything to the business you want to build.

No guesswork. No fear-based decisions. Just clear steps and real confidence.

And great clients!!!

You deserve better than “just getting by.” Let’s build something stronger for you - and for your clients.

I’m Tracey D’Aviero, The Confidence Coach for VAs - and I’ll see you next time!

What is the illusion that readiness creates?

Let’s get something clear right from the start: “Feeling ready” is a myth. It’s not a real thing. It’s a feeling.

But it’s not a milestone you suddenly arrive at. It’s not a box you check off. It’s not something you get handed after watching 10 webinars or reading a few books. It’s an illusion. And the longer you wait for it, the longer you stay stuck.

What you actually need is courage and a decision. That’s it.

It’s easy to think you need more training, a better website, more confidence, or even more time before you can truly start your business or move it forward.

But what you're actually doing is using “not ready” as a shield. A form of protection. If you never launch, you never fail. If you never promote yourself, no one can judge you.

But the flip side? You never grow. You never help anyone. And you certainly don’t build the VA business you say you want.

I’ve seen it over and over again with the VAs I coach, and I’ve experienced it myself.

I remember struggling to have the VA business that I wanted.

I took every course I could find (free of course), and I kept adding to my arsenal of learned stuff.

I didn’t really set goals, because I didn’t feel ready.

I didn’t do any networking, because I didn’t feel ready.

I didn’t promote my business, because I wasn’t quite …. ready.

Well, I’m here to tell you now that the longer you stay your own little secret, the more you will struggle.

Stop waiting, and start being a ridiculously good virtual assistant.

If you need support to move faster and with more clarity, I’m here…

It’s the only reason I’m here at all, is to help you become a ridiculously VA. Drop me a DM to chat about where you are stuck. I’m on all the social media channels, so find me where you are. Or go to YourVAMentor.com/links to connect with me.

Let’s talk about something that’s not acknowledged enough in the VA world, but that’s almost always at the root of the biggest struggle new and growing virtual assistants face.

You’re not getting hired. Not because you’re not talented or capable. But because your confidence hasn’t caught up to your potential yet.

There’s a reason this episode is called Confidence First, Clients Second.

Because it’s the truth. Your confidence is the foundation and everything else flows from that.

Without it, you’re going to hesitate, procrastinate, and undercharge.

You’ll be afraid to promote yourself, unsure how to talk to potential clients, and second-guess every decision you make.

And when that kind of energy shows up in your business, it’s also what potential clients pick up on, even if you don’t realize it.

Now, I want to be really clear here. This doesn’t mean that you have to feel 100% confident before you can land your first client. That comes with experience.

But if you’re stuck in a place where you’re doing all the things... posting content, scrolling job boards, applying to RFPs, and nothing is working, the issue probably isn’t strategy. It’s probably YOU.

If you’re struggling to get clients right now, I want you to take an honest look at how you’re showing up. Are you confident?

Clients are secondary. Confidence is the starting line. That’s the shift that turns effort into results.

Believe in you and your clients will too.

Remember that quote we started with: With confidence, you have won before you have started. Approach each conversation you have as that winner! That's your key.

If you need help finding your confidence I can help.

It's the only reason I'm here at all is to help you become a ridiculously good VA.

Reach out to me on social media to chat. Let’s have that conversation where I can make that light bulb come on for you, to remind you of how amazing you are!

And if you want to work with me, check out all of the ways you can do that, from free stuff to private coaching options at YourVAMentor.com/links

Thanks for tuning in this week, I’m Tracey D’Aviero The Confidence Coach for VAs - I’ll see you next time!