The Revenue Lounge Podcast Por Team Nektar arte de portada

The Revenue Lounge

The Revenue Lounge

De: Team Nektar
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The Revenue Lounge podcast is a series of candid conversations with leaders in the revenue operations space. The aim is to humanize the discipline with real-life field insights that explore different facets of this critical go-to-market function.The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. With 3 seasons recorded, the podcast currently features 50+ enterprise leaders in the B2B SaaS domain. Tune in to hear from the best in the business.

Nektar.ai 2022 Economía Gestión Gestión y Liderazgo
Episodios
  • Clean Data : The RevOps Prerequisite for Successful AI Adoption

    Clean Data : The RevOps Prerequisite for Successful AI Adoption
    May 21 2025

    This conversation delves into the importance of clean data as a prerequisite for AI adoption in revenue operations. We’ll explore why data readiness matters, the mistakes companies often make, and how leaders can ensure they’re truly prepared before layering AI on top of their operations.
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    38 m
  • Winning Buying Groups: Using Data and ABM to Influence Complex B2B Deals ft. Sydney Sloan

    Winning Buying Groups: Using Data and ABM to Influence Complex B2B Deals ft. Sydney Sloan
    Apr 30 2025

    This episode dives deep into how modern marketing leaders are using clean data, intent signals, and ABM to win over buying committees in complex, high-stakes deals. We are joined by Sudney Sloan, Chief Market Officer at G2. She is a 4X CMO, board member and advisor with decades of experience in driving transformative growth and innovation for high-tech companies.
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    44 m
  • Aligning Teams for ABM Success ft. Kristina Jaramillo

    Aligning Teams for ABM Success ft. Kristina Jaramillo
    Apr 16 2025

    This episode delves into the complexities of Account-Based Marketing (ABM), discussing its true nature as an organizational strategy rather than just a marketing campaign. Kristina Jaramillo, President at Personal ABM explores the common pitfalls companies face in implementing ABM, emphasizing the need for alignment between marketing, sales, and customer success teams.
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    47 m
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