The Responsible Marketing Podcast Podcast Por Jo Long arte de portada

The Responsible Marketing Podcast

The Responsible Marketing Podcast

De: Jo Long
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Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.

Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.


© 2025 The Responsible Marketing Podcast
Economía Marketing Marketing y Ventas
Episodios
  • Season 3, Episode 1: Helen Neal, Founder of HN Communications
    Jun 3 2025

    Today I am joined by Helen Neal, Founder of multi-award-winning sustainability communications consultancy, HN Communications.

    HN Communications works globally with corporates and NGO’s crafting comms to authentically and honestly talk about sustainable business practice and progress.

    Sometimes, a particularly difficult arena to navigate with the fear of green washing, blue rinsing and social washing, communicating about progress and achievements is important not just for brand reputation and presence, but also to educate internal communities, the supply chain, industry leaders and consumers.

    Helen and I talk about:

    📑 how HN Communications came about & what Helen and the team look to deliver for their clients,

    𝌉 what the biggest challenge is right now for larger businesses,

    🤝 how corporate and NGO’s are being brought together for exponential positive impact,

    ☺️ 'Kind Capitalism' and perhaps why it’s not quite the contradiction that it sounds like,

    🌍 and what it was like to speak at COP16 in Riyadh in 2024.

    Let’s dive straight in.

    Thanks for listening!

    You can find me here:

    Website

    LinkedIn


    "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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    56 m
  • S2, Episode 7: Jo Long, Founder of Jo Long Consulting and The Responsible Marketing Podcast
    Apr 29 2025

    Today it’s me in the hot seat!

    I feel so proud of how this podcast has been received and wanted to thank you, my lovely listeners and YouTube watchers, for all your support, so I thought I’d complete Season 2 with a bit of a round up of why I started the podcast in the first place, what I hope it will give back, and some super easy tips to start your own organisation’s journey into becoming more responsible and how it can be used for truly impactful marketing.

    Highlights (in my humble opinion) are:

    ⚓️ the story behind the podcast - I nearly ran off to join a ship...

    💨 why being more responsible or embracing sustainability isn't just about carbon emissions,

    🌟 accreditation - what's out there and why bother,

    🤑 is talking financial gain contradictory in the sustainable practice space?

    🧐 calling out investors and funders and asking if they know what they're looking for when they ask for sustainable business practices,

    💡 and my top tips for any business getting started or wanting to progress on the sustainability road to responsibility.

    Let’s get going then…

    Thanks for listening!

    You can find me here:

    Website

    LinkedIn


    "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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    35 m
  • S2, Episode 6: Richard Linsley, Priors Mills C of E Primary School, Billingham
    Apr 15 2025

    This time I am joined by Richard Linsley, Head Teacher at Priors Mill C of E Primary School, based in Billingham in the north east of England.

    Richard has been in education for over 25 years, moving from teaching to leadership roles, and just before this recording, I was lucky enough to take part in careers week at the school, talking with Year 4 pupils about their aspirations for their future as well as the pro’s and con’s of being employed versus self-employment and what to consider when setting up your own business.

    The interest and enthusiasm of the children was a huge reflection on the school itself and what the staff, teachers, and Trust look to strive for every day.

    Richard and I talk about

    🏰 the fairytale story of how he embarked on his career in education,

    🧑‍🧒‍🧒 how relationships, social values and community are vital in delivering and evolving to meet the needs of the children and their families,

    💪🏼 ‘courageous advocacy’ and the ‘school of sanctuary’ pledge.

    📚 pressures within the education sector and how the support, collaboration and alignment of all stakeholders is a huge advantage,

    ♻️ and how sustainable practices are becoming more day to day as a result of the children’s influence, as well as the business management side of school sites.

    You can find information about Priors Mill C of E Primary School on their website or Facebook page.

    Thanks for listening!

    You can find me here:

    Website

    LinkedIn


    "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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    38 m
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