Episodios

  • The Cannes 2025 Edition

    The Cannes 2025 Edition
    Jun 19 2025
    In today’s Cannes-centric episode, we’ll explore the creator marketing trends we’ve seen at the ad festival, as well as the news coming out of the south of France, like Netflix teaming up with Yahoo DSP to build out its ads tier, and ads coming to WhatsApp. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
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    8 m
  • Netflix’s New Content Clipping Tool & Stagwell’s Sport Beach at Cannes

    Netflix’s New Content Clipping Tool & Stagwell’s Sport Beach at Cannes
    Jun 12 2025
    We explore Netflix’s new content clipping tool, Stagwell’s Sport Beach at Cannes, and Amazon’s updated GenAI video generator. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
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    8 m
  • Licensing Music for Viral Content & The Makings of Effective Movie Trailers

    Licensing Music for Viral Content & The Makings of Effective Movie Trailers
    Jun 5 2025
    We explore how advertisers are approaching Meta's Threads platform, why the right licensed music is key for brand-safe viral content, and what makes a truly effective movie trailer. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.
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    8 m
  • Marketing Budget Trends from Gartner's Report & Bic Soleil's Volleyball Sponsorship

    Marketing Budget Trends from Gartner's Report & Bic Soleil's Volleyball Sponsorship
    May 29 2025
    We explore marketing budget trends revealed in Gartner's latest CMO report, the debate over using AI in brand social media strategies, and Bic Soleil's strategic volleyball sponsorship that leverages a clever name connection. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠.
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    9 m
  • Final Takeaways of this Year's TV Upfronts & The Onion's New Creative Agency

    Final Takeaways of this Year's TV Upfronts & The Onion's New Creative Agency
    May 22 2025
    We explore the biggest takeaways from this year's television upfronts including sports rights and streaming simplification, how The Onion is leveraging its comedy expertise by launching its own creative agency, and the New York Mets' innovative strategy to attract younger and casual baseball fans. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.
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    10 m
  • Amazon, Fox, and NBCU's Upfronts Recap

    Amazon, Fox, and NBCU's Upfronts Recap
    May 15 2025
    Episode 7: We explore NBCU's upfront strategy highlighting sports and small business opportunities, Fox's star-studded presentation featuring Jamie Foxx and Tom Brady, and Amazon's second-ever upfront showcasing its massive advertising reach. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.
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    9 m
  • Streaming Platforms Enhance their Shoppable Ads & the Impact of Tariffs on Brands

    Streaming Platforms Enhance their Shoppable Ads & the Impact of Tariffs on Brands
    May 8 2025
    Episode 6: We' explore how streaming platforms are enhancing their shoppable ad offerings ahead of upfronts season, the significant impact of tariffs on brands and their marketing strategies, and the creative partnership between nail polish brand Essie and the New York Liberty's mascot Ellie the Elephant. Check out the full stories, written by our reporters, over at ⁠⁠Marketing Brew⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠Wondercraft⁠⁠.
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    10 m
  • Peacock's Growing Subscriber Base & The Webby Award Winners

    Peacock's Growing Subscriber Base & The Webby Award Winners
    May 1 2025
    Episode 5: We explore Peacock's growing subscriber base, affiliate marketing challenges at Best Buy and LTK's platform evolution, and the winners of this year's Webby Awards. Check out the full stories, written by our reporters, over at ⁠Marketing Brew⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠Wondercraft⁠.
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    10 m
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