The Recruiting Book Club Podcast Por WRKdefined arte de portada

The Recruiting Book Club

The Recruiting Book Club

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 Welcome to The Recruiting Book Club Podcast! In this series, we sit down with the authors behind the best books on recruiting and talent acquisition. From expert insights to behind-the-scenes stories, each episode is packed with fun conversations that will help you sharpen your TA leadership skills. Whether you’re in the recruiting world or just love a good conversation, join us for a fresh and lively take on all things talent!All rights reserved by WRKdefined Arte Economía Exito Profesional Historia y Crítica Literaria
Episodios
  • Talent Intelligence: Toby Culshaw on Embedding HR in Business Decisions Through Data That Actually Matters

    Talent Intelligence: Toby Culshaw on Embedding HR in Business Decisions Through Data That Actually Matters
    Jun 24 2025
    In this episode of The Recruiting Book Club, host Carmen Hudson welcomes Toby Culshaw, author of Talent Intelligence: Use Business and People Data to Drive Organizational Performance. A veteran of Amazon, SAP, and Philips, Toby joins Carmen for a sweeping, no-nonsense look at how labor market data is reshaping business decisions - whether companies are ready for it or not. This isn’t a chat about dashboards and buzzwords. It’s a grounded, layered conversation on how talent intelligence is already influencing everything from site selection to M&A - and why most TA teams are already doing parts of this work without realizing it. Key themes discussed include: Talent Intelligence ≠ People Analytics: Toby explains the difference between capital-TI (external labor market data) and lowercase-ti (internal people metrics) and why practitioners need to understand both - especially as these functions begin to merge. Stop Taking “Nice-to-Have” Projects: With most TI teams under five people, Toby argues for clear barriers to entry. If it doesn’t drive measurable business impact, it’s not worth doing. Why Small Companies Need TI More Than Enterprises: Mistakes in site selection, compensation strategy, or talent messaging hit 200-person companies harder than they do the Fortune 500. Toby explains how TI is a survival tactic, not a luxury. The Power of Saying “We Told You So”: From advising against bad hiring locations to surfacing ignored market realities, Toby shares how real-world failures gave his team credibility—and influence. Data is Only Valuable If Shared: Carmen and Toby unpack how distribution, not just insight, determines value. Newsletters, internal branding, and “talent intelligence grenades” are all on the table. Automation, AI, and the Rising Baseline of Talent: As AI moves from vendor layers into CRMs and ATSs, Toby predicts a recalibration of what “entry-level” looks like and a renewed demand for consulting skills recruiters have forgotten. This episode is a must-listen for recruiters, HR strategists, and TA leaders wondering how to move beyond transactions and start driving strategy. As Carmen notes, recruiters may already be gathering this data - but Toby shows how to own it, scale it, and use it to shape the business before the business shapes you. Because talent intelligence isn’t the future of TA. It’s the present - and it’s expanding fast. Follow Carmen Hudson on LinkedIn or visit www.carmenhudson.com Connect with Toby Culshaw on LinkedIn Get your copy of Talent Intelligence – the definitive guide for HR and TA leaders ready to turn people data into business strategy and stop making talent decisions in the dark. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 m
  • Employer Branding for Small Business: James Ellis on Turning Size Into Strategy and Building Talent Magnetism Without the Bloat

    Employer Branding for Small Business: James Ellis on Turning Size Into Strategy and Building Talent Magnetism Without the Bloat
    Jun 10 2025
    In this episode of The Recruiting Book Club, host Carmen Hudson welcomes James Ellis - author of Talent Chooses You, The 18 Laws of Employer Branding, and Employer Branding for Small Business. Equal parts marketing mind and recruiting realist, James joins Carmen to unpack why most employer brands sound the same, what it actually takes to stand out, and how recruiters can stop playing by rules written for companies ten times their size. This episode is a fast, layered dive into why differentiation matters more than decoration, and how clarity - not perfection - is the cornerstone of a strong employer brand. Key themes discussed include: Forget the Fortune 500 Playbook: James explains how smaller companies trying to mimic enterprise recruiting strategies are setting themselves up to fail - and how to compete on your own terms instead. Marketing vs. Employer Branding: From political science major to digital strategist to employer brand nerd, James shares how his marketing roots shaped his perspective on brand clarity, storytelling, and authenticity. Three Paths to Differentiation: Mission. Experience. Rewards. James outlines a pragmatic framework for discovering what actually makes your company different - and why dogs in the office may be more strategic than you think. Clarity Beats Creativity: A polished career site means nothing if candidates can’t tell you apart from the competition. James explains how to audit your brand presence and uncover what your touchpoints really say about you. Your Offer Letter Is the Money Slide: James lays out a practical approach to employer brand ROI - showing how even a 5% improvement in messaging at each stage of the hiring funnel can deliver real business results. The Law of Fit: Candidates are evaluating salary, job, and company in that order. Understand this hierarchy - or risk losing top talent to companies that do. This episode is essential listening for talent leaders, recruiters, and employer brand pros who are tired of copy-paste job posts and career sites that say nothing. James reminds us that being “just another great place to work” is a losing strategy - and that your brand’s difference is already there, hiding in plain sight. Because in the game of talent, being generic is the most expensive choice you can make. Follow Carmen Hudson on LinkedIn or visit www.carmenhudson.com Connect with James Ellis on LinkedIn or visit www.employerbrandlabs.com James’s Personal Archive of Employer Brand Resources Think employer branding is only for the big players? Think again. Employer Branding for Small Business by James Ellis is a tactical field guide for companies with 10 to 1,000 employees ready to outmaneuver the giants without matching their budgets. In just two hours a week, you’ll learn how to activate your brand, attract better candidates, and hire with clarity, not chaos. Get your copy of Employer Branding for Small Business – the only employer brand playbook built specifically for lean teams ready to win on their own terms. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 m
  • Hiring Humans: Craig Fisher on Building Connection at Scale and Why Automation Can’t Replace Intuition

    Hiring Humans: Craig Fisher on Building Connection at Scale and Why Automation Can’t Replace Intuition
    Jun 3 2025
    In this episode of The Recruiting Book Club, host Carmen Hudson sits down with longtime friend and fellow industry builder Craig Fisher - author of Hiring Humans, founder of TalentNet Media, and a seasoned consultant at the intersection of recruiting, marketing, and employer branding. From his early days in pharma sales to leading digital transformation projects for Toyota and Allegis, Craig’s career arc is anything but ordinary. Together, they unpack how Craig went from selling hospital equipment to reshaping how Fortune 50s think about talent, tech, and candidate experience. It’s a fast-paced conversation that covers Craig’s “empathy-first” approach to recruiting, the evolution of job descriptions in the AI era, and why online presence is now a non-negotiable for talent professionals. Key themes discussed include: From Field Rep to Founder: Craig shares the inflection points that led him into recruiting - and how a side hustle with Twitter turned into a national conference series and consulting practice. Job Descriptions, Rewritten: With 13,000 job posts under his belt, Craig explains how bad metadata and outdated templates tank performance - and what real “candidate-first” copy looks like. Empathy Maps and Marketing Mindsets: Drawing from IBM’s Future of Work sessions, Craig walks through his recruiting empathy map and the power of persona-based sourcing strategies. Tech Doesn’t Replace the Human: Craig champions the tools, but reminds us why automation doesn’t equal connection - and why candidate ghosting is still a human problem, not a software glitch. Online Presence = Professional Currency: For recruiters struggling with visibility, Craig offers a pragmatic framework for showing up online - without oversharing or burning bridges. The Metrics That Matter: From time-to-fill to revenue impact, Craig breaks down how recruiters can align with business goals and finally get a seat at the table - with numbers to back it up. This episode is for anyone wondering how to blend heart and hard data, and what it means to be truly human in a profession increasingly driven by code, content, and compliance. Craig reminds us that recruiting isn’t broken - it’s just growing up. Follow Carmen Hudson on LinkedIn or visit www.carmenhudson.com Connect with Craig Fisher on LinkedIn Get your copy of Hiring Humans by Craig Fisher - a candid, strategic guide for navigating the evolving world of recruiting with empathy, precision, and tech-savvy execution. From crafting better candidate experiences to optimizing your brand in a digital-first landscape, this book arms TA leaders with the tools to hire smarter - without losing the human touch. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    47 m
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