The Rebranding of Affordable Housing
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The Rebranding of Affordable Housing
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From sleeping on friends' couches to being featured in Forbes, imagine transforming the most stigmatized form of housing into a luxury living solution that's actually affordable. Our guest in this episode went from experiencing housing instability firsthand to pioneering a revolutionary approach that's making homeownership possible for countless families priced out of the traditional market. While most developers are building million-dollar homes, he's creating stunning living spaces at a quarter of the price. Our guest is Franco Perez, the maverick entrepreneur behind Franco Mobile Homes, and we’re about to reveal how he's turning the mobile home industry on its head and rebranding affordable housing in Silicon Valley.
Episode Highlights:
01:19 Franco's Early Life and Challenges
03:10 Journey into Real Estate
04:25 Revolutionizing Mobile Homes
06:28 Affordable Housing Solutions
10:25 Breaking Stigmas Around Mobile Homes
19:48 Future of Housing and Construction
22:38 How to Connect with Franco Perez
Show Links:
franco.tv