It’s a deceptively simple question: What is the purpose of this process?

An unclear process purpose is one of the most overlooked causes of waste, misaligned priorities, poor decisions, and missed improvement opportunities. Yet too often, teams dive into complex redesign without first agreeing on why the process exists at all.

Join PMI Director Consultant Stuart Gibson as he shows how stepping back to define process purpose clearly and collaboratively can uncover hidden value, prevent confusion, and drive more effective improvement efforts. Expect practical insights, thoughtful examples, and a reminder that common sense isn’t always common practice.

More resources you may find helpful:

• Webinar: Where to Start with Daily Process Improvement
• Blog: Our Processes Should Not Be Rocket Science
• Podcast: Process Redesign and the 5Rs

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