In this episode of The Pulse Shift, we dive into the summer shifts that are transforming consumer behavior—from sunscreen misuse and changing haircare routines to the surprising resurgence of traditional summer drinks. Join Swagat Sarangi, Co-Founder of Smytten Pulse, and our marketing expert as they unpack insights from 25M+ real consumer behaviors. Discover how brands can better educate, innovate, and build deeper connections with their audiences during the hottest season of the year. Tune in for fresh, actionable insights that will help your brand stay ahead of the curve and win loyal customers this summer.

The ‘For Women’ Shopping Myth
What Brands Assume vs. What Women Expect

In this episode, we’re breaking down one of the biggest marketing misconceptions – are women really buying what brands think they do? Smytten Pulse surveyed women consumers to uncover what actually drives their purchase decisions, and the results might surprise you.

From the fading influence of the “For Women” label to the declining power of pink packaging and anti-aging claims, we reveal what women really prioritize when shopping.
Tune in to episode 1 of PulseShift to discover how brands can align with today’s informed, experience-driven consumers and leverage insights to make data-backed, consumer-first decisions.

What does it take to go from gut feel to real-time, actionable insights in under 10 minutes?In this episode of The Pulse Shift, Manish Makhijani (Ex-Global CMI Head, Unilever) joins Siddhartha Nangia (Co-Founder, Smytten) to unpack how consumer research has evolved—from clipboards and boardrooms to instant, AI-driven insights. They dive deep into the shift from traditional research to agile intelligence powered by PulseSurveysAI.What you’ll learn:

• Why fast-growing D2C brands can’t afford slow research
• The cost of relying on gut instincts in a data-rich world
• How AI is removing complexity from market research
• Live demo: Idea to Insights in 10 minutes
• What makes insights truly actionable

Whether you’re a start-up founder, marketing leader, or insights pro, this is a masterclass in next-gen decision-making based on true insights.The power of research is in your hands now: Pulsesurveys.aiStart turning your questions into clarity, in minutes. #ThePulseShift #PulseSurveysAI #ConsumerInsights #MarketResearch #D2CMarketing #AgileResearch #AIResearch #consumerresearch #B2BMarketing #Smytten #marketing #business #founder