AI is changing how people search for property managers. Are you showing up where it counts?

Discover how tools like ChatGPT are reshaping the way potential clients find and engage with your business. You’ll get easy-to-implement strategies to boost your visibility in AI-powered searches, no tech background required.

In this episode of the Property Management Podcast, I dive into the impact that AI tools like ChatGPT and Gemini are having on our industry. As a former sports journalist and co-owner of a $1 million real estate brand, I’m passionate about helping property managers adapt and thrive. I talk about why it’s so important for businesses to adjust their strategies to stay visible in AI-driven searches.

I share practical tips like using natural, conversational language, weaving in local content, keeping your info fresh, and building strong authority signals. Plus, I introduce a free cold calling ChatGPT tool I’ve created to help you communicate more effectively with clients and prospects. My goal with this episode is to empower women in property management to grow their businesses while balancing career and family life.

“AI is changing how people search. More and more property owners, investors, and potential clients are skipping traditional Google searches and going straight to AI tools like ChatGPT, Gemini, and even AI-powered voice assistants.”

- Kylie Walker

We explore:

• The impact of AI tools like ChatGPT and Gemini on property management and real estate searches.
• Strategies for adapting business practices to improve visibility in AI-generated search results.
• Importance of using natural conversational language in content creation.
• The significance of incorporating local content to enhance search relevance.
• The necessity of maintaining consistent and current content for digital trust.
• Leveraging authority signals from media features to boost credibility in AI searches.
• The shift from traditional search engines to AI platforms for information retrieval.
• Resources are available for improving cold calling and communication skills in the property management industry.
• Empowering women in the property management sector to balance career and family while growing their businesses.
• The future of online visibility focuses on relevance and helpfulness rather than just search engine rankings.

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https:

What if growing your rent roll wasn’t about more doors but about smarter numbers?

Many property management business owners get caught in the growth trap chasing more properties without realising that profit per property is the true measure of success. If you’re serious about building a sustainable, sellable, and profitable rent roll, understanding and improving your AAMI (Average Annual Management Income) is non negotiable - AAMI is one of the most important metrics every business owner should be tracking.

If you’ve ever focused more on “how many properties” you manage instead of how profitable each one is, this episode is going to be a game changer!

We chat with Aaron Emery who is a property management strategist and business consultant with nearly two decades of hands-on experience in the real estate industry. He works closely with agencies to improve operational efficiency, profitability, and team performance delivering tailored solutions through operational audits, rent roll due diligence, and growth focused business planning. Aaron specialises in uncovering new revenue opportunities, cutting unnecessary costs, and supporting agency owners through expansion, diversification, and performance improvement.

Aaron breaks down AAMI in simple terms what it means, how it impacts the value of your business, and the practical ways to improve it, especially if you’re thinking about selling your rent roll. From setting smarter fees to tightening up your systems and charging for the services you’re already providing, this conversation is packed with real world examples you can start implementing.

“  Always go in as high as you possibly can in your marketplace with your management fees. It stands to reason. If you have a combination of low management fees and lower rents, well then your double a MI is not going to be very high. So the two main focus areas should be a decent management fee. I always like to aim for around that 7%. But of course that's going to determine where you are in Australia and what your average might be for the area. But just aim to always get the absolute highest management fee that you can get” -Aaron Emery

We explore:

• What AAMI (Average Annual Management Income) actually is and why it matters for your business
• How to calculate AAMI in your own business
• The difference between management revenue and auxiliary fees and how both affect rent roll value
• Smart strategies to increase AAMI without adding more doors
• Common income leaks in rent rolls and how to fix them
• Why auditing your rent roll regularly can dramatically increase profit and prevent loss
• Aaron’s top auxiliary fees to add (and what agencies are currently charging across Australia)
• What buyers look for when assessing your rent roll and how to prepare in advance
• How Aaron’s free AAMI calculator can help you track your income potential right now

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership:...

Discover how to turn Facebook ads into a powerful engine for brand visibility, lead generation, and long-term business growth.

Whether you've dabbled in ads before or written them off as a waste of money, this episode offers a fresh perspective backed by real-world results from a million-dollar real estate brand.

The discussion kicks off by tackling the common frustration many property professionals face—spending money on Facebook ads with little to show for it. The truth? It’s not the platform that’s failing; it’s the strategy. Learn how Facebook ads, when done right, can be used to build brand recognition, grow your database, and attract high-quality leads.

With a focus on Facebook’s powerful targeting tools, the episode explores how to reach the right audience based on age, location, interests, and life events. This allows your message to be delivered to people who are already likely to need your services, helping your brand stay top of mind until they’re ready to take action.

Listeners are also warned about common pitfalls like boosting posts without a strategy or expecting instant results. Effective campaigns require thoughtful planning: clear objectives, defined audiences, engaging creative, and a reliable follow-up system. Just like building trust in person, digital trust takes time.

Measuring success is also covered, with key metrics outlined such as reach, impressions, video views, click-through rates, cost per result, and engagement. But the biggest takeaway? Prioritise brand visibility. The more people who know your brand, the more opportunities you'll create in the long run.

“This isn't just about shouting out into the void; it's about putting your message and your brand in front of exactly the right people at exactly the right time.”

- Kylie Walker

We explore:

• Effective use of Facebook ads in property management and real estate
• Common misconceptions about Facebook advertising
• Personal experiences and strategies for successful ad campaigns
• Importance of brand awareness in marketing
• Targeting capabilities of Facebook and Instagram for reaching specific demographics
• Common mistakes made by agents and business owners in Facebook advertising
• Importance of structured ad campaigns with clear objectives
• Understanding the time needed to build trust and convert leads
• Key metrics to track for measuring the success of Facebook ads
• Viewing Facebook ads as a brand-building tool rather than just a lead generation tool

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School:...