The Practice Marketing Podcast Podcast Por Neil Trickett PT arte de portada

The Practice Marketing Podcast

The Practice Marketing Podcast

De: Neil Trickett PT
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Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?

The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.

Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.

Then he founded Practice Promotions, a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.

His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.


© 2025 The Practice Marketing Podcast
Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 🍻 A Pint With Jimmy McKay, PT
    Jul 7 2025

    🍻 This week, Neil is joined by Jimmy McKay from the PT Pintcast! This is a fun, casual chat where you're SURE to learn at least 1 valuable thing about being a PT clinic owner.

    Highlights...

    • Whether or not Jimmy really drinks a pint whenever he records
    • Don't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it. Find out how to succeed
    • Find your "Ikigai" -- what you like, what you're good at, and what the world needs
    • How therapists can sell without feeling icky

    🍺 Listen to the PT Pintcast! Listen to the PT Pintcast EVERY DAY on Apple, Spotify, and wherever podcasts are found! Learn more at https://www.ptpintcast.com/.



    About Jimmy McKay, PT

    Once a rock radio DJ, now a doctor of physical therapy — Jimmy McKay launched the PT Pintcast to spotlight the voices, ideas, and bold moves shaping the future of rehab. Since then, he's interviewed hundreds of guests (and probably spilled just as many pints) in his mission to make healthcare conversations way less boring and way more useful.

    Now, the PT Pintcast has been downloaded 5+ million times by listeners who want to think differently, act boldly, and grow smarter — whether they’re on the clinic floor, in class, or building their own empire.

    Más Menos
    47 m
  • Launch & Grow a Successful Cash Clinic w/ Aaron LeBauer, DPT
    Jun 30 2025

    In this episode, Aaron LeBauer—one of the leading advocates for cash-based physical therapy—shares how and why he built a thriving practice outside the insurance model.

    • Why Cash Pay?
      Insurance limits patient care. Aaron started his own clinic to deliver better outcomes with fewer constraints.
    • First Step for Insurance-Based Clinics:
      Start by offering one cash-pay service. Test interest and build confidence.
    • Must-Have Systems:
      • Clear pricing & value messaging
      • Lead follow-up processes
      • Strong patient communication
    • How to Communicate the Shift:
      Be upfront. Focus on results and quality. Offer transition options if needed.
    • Marketing That Works:
      • Educational content
      • Community outreach
      • Google Ads & SEO for intent-based searches
    • Challenges vs. Advantages:
      Cash pay requires educating patients, but it also brings more freedom and attracts highly motivated clients.


    📌 Register for Aaron's free Masterclass - How to Launch & Grow Your Cash PT Practice: https://enroll.cashptblueprint.com/start-a-cash-based-practice-page

    About Aaron LeBauer, DPT

    As a business coach & mentor, Aaron LeBauer has helped 1000’s of passionate physical therapists build successful businesses without relying on insurance.

    He owns LeBauer Physical Therapy in Greensboro, NC, a multi-therapist, 100% cash-based physical therapy practice.

    Aaron's personal mission is to save 100 million people worldwide from unnecessary surgery by inspiring other healthcare providers to start their own businesses and learn how to market directly to their patients, not physicians.


    📚 Get OUR Market2Grow book!

    Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!

    https://market2grow.net/

    Más Menos
    52 m
  • Financial Advice for PTs in Uncertain Times
    Jun 23 2025

    Do tariffs, trade wars, and recession fears keep you up at night?

    You don't need to panic. Really. Today, Neil interviews Eric Miller, Chief Financial Advisor of Econologics. Eric will give PT owners some advice on what to do and what NOT to do during uncertain economic times. I think by the end, you’ll feel a bit more in control and optimistic about your finances.

    • Why you shouldn't panic
    • What you CAN control
    • What you can learn from the 2008 recession and COVID-19 crises


    📈 About Eric Miller

    Eric Miller is the Co-Owner and Chief Financial Advisor of Econologics, which helps practice owners get the financial advice they deserve.

    🦁 Get the book: "How to Become a Financial Beast"

    He’s also the author of “How to Become a Financial Beast” which became an Amazon Best Seller in November of 2022.

    Get the training. Buy the book.


    📚 ...and get OUR Market2Grow book!

    Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!

    https://market2grow.net/

    Más Menos
    46 m
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