Episodios

  • Bayesian vs. Frequentist Thinking in Marketing Mix Modeling

    Bayesian vs. Frequentist Thinking in Marketing Mix Modeling
    May 27 2025

    In this episode, we unpack how Bayesian and Frequentist statistical approaches tackle marketing performance analysis, focusing on Marketing Mix Modeling (MMM). You’ll learn the key differences in interpretation, how Bayesian methods enable sequential updates and uncertainty modeling, and why they’re gaining traction in modern marketing analytics. Ideal for marketers, data scientists, and anyone curious about the “why” behind the math.
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    23 m
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