In today’s episode, I'm talking with Julie and Jaelle — two real estate agents turned real estate investors who are combining creative financing, smart renovations, and heart to shake up the investing space. We talk about seller financing strategies, fix and flip projects, and how they’re raising the next generation of investors (yes, their teens are on the job site!). Julie and Jaelle are the founders of Women Real Estate Investors of Oregon (WREIO) — a fast-growing, women-led real estate investing community that’s helping women take action and build generational wealth.

We dive into what it really takes to become a successful real estate investor, why community over competition is more than a catchphrase, and how intentional investing can create lasting impact.

Here are the top takeaways from this episode:

1. Real Estate as a Tool for Generational Wealth

Julie and Jaelle didn’t just find their way into real estate — they aligned around a shared mission to use it for long-term impact.

This shared vision has shaped their investing strategies, their business model, and how they involve their kids in the process.

2. Renovating for Profit—and for Purpose

Fix and flip isn’t just a hustle—it’s a smart, intentional strategy when the math checks out. These two make sure it aligns with their goals before diving in.

They also factor in the time-value equation and whether a project allows for family involvement, which ties back to their bigger “why.”

3. Seller Financing as a Creative Win-Win

Julie and Jaelle are using seller financing to structure deals that benefit everyone—especially the seller’s bottom line.

By negotiating directly, they were able to avoid extra fees, lower the interest rate, and create a smoother, more personal transaction.

4. Building a Women-Centered Investing Community

WREIO (Women Real Estate Investors of Oregon) began with a dozen women and now has over 1,100. It's become a hub of empowerment and action.

Whether they’re hosting in-person meetups, launching a virtual seminar series, or celebrating wins on Facebook, Julie and Jaelle are creating a space where women collaborate—not compete.

5. Community Is the Catalyst for Action

For anyone hesitant to get started, this was their powerful message: Whether you’re a noob (yes, they went there) or a seasoned investor, the encouragement, experience, and wisdom inside this community are what move people from fear to action.

To see what WREIO is all about check out their socials here:

https://www.instagram.com/wreio.oregon/

https://www.facebook.com/groups/wreio/

You can Find Julie and Jaelle here:

https://www.instagram.com/thejaygrouprealestate/

https://thejaygroup.kw.com/?fbclid=PAZXh0bgNhZW0CMTEAAacmmgbN12unP6Vjcdd-UtKdP4o7jEyHdOgxGFxHaz3V_aHQOORrjUTbNldhzQ_aem_kqezhp3irW-vMvPIrwyyjA

Want to learn more about real estate investing? Hop on the waitlist for the Soulful Investor Society, a community membership for real estate investors and those who'd like to get in the game. Once on the waitlist, you'll be the first to know when the doors open AND you'll get lots of amazing freebies, including a FREE 1:1 coaching session with me, where we'll map out your plan from start to finish, so you can finally buy that investment property or grow your portfolio.