Introduction

In this high-energy episode, Martin Coburn is joined by pitch expert and long-time collaborator Susie O’Gorman to break down what separates winning pitches from forgettable ones. With over 60 years of combined experience coaching sales teams, Martin and Susie reveal the tools, tactics, and mindsets that help teams succeed under pressure.

If you've ever walked away from a pitch thinking, "We should have won that," this is your roadmap to changing that outcome next time.

In this episode:

• Why good pitches fall flat
• Mastering a disciplined approach
• Storytelling as a strategic weapon
• Win Rate Optimisation
• Pitching Insights

Quotes in this episode:

Curiosity - “I’m constantly surprised in working with experienced teams that they are working on assumptions rather than insights.”

Creativity - “Teams lack creativity when they are trying to play “too safe” and goodness does the client appreciate it!”

Conviction - “Do you have conviction in your desire to work with this client?” “Are you genuinely excited…well you may want to let your face know!”

“This is relevant to any situation where you are presenting your ideas to others.”

“If your story isn’t resonating you won’t be successful”

“Ask yourself have I really got to the root of what the client wants”. “if not what questions can you ask to gather that insight.?”

“Facts and data light up two parts of the brain, stories and metaphors light up seven parts of the brain.”

“As a client I want to know “what’s in it for me!” Go further than you think you need to in articulating this.”

“Be the emotional state you want others to feel.”

“Effort plus effectiveness is what gets you great results!”

Join us for The Sales Advantage – 4th June

We will be taking this conversation even deeper at the Sales Advantage on 4th June. Don’t miss this unique opportunity to sharpen, test, and elevate your sales game in real time.

This is a high impact session to help you refine your pitch, sharpen your storytelling and learn how to differentiate to win more deals.

To sign up visit: https://digital.naturaldirection.co.uk/the-win-academy-sales-advantage-june-2025

To find out more about the 10 Disciplines of Pitching and the work of The Win Academy:

• Visit www.thewinacademy.co.uk
• You can find further articles and insights related to winning business by visiting https://thewinacademy.co.uk/insights/

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What if the secret to a longer, healthier, and more joyful life wasn’t in the latest trend—but in timeless habits shaped by culture, community, and purpose?

In this episode, we explore the Blue Zones—five regions where people routinely live beyond 100. We’ll uncover the simple but powerful daily behaviours that underpin their extraordinary health and happiness—and what leaders can take from them to enhance wellbeing, performance, and culture.

This isn’t just about longevity—it's about living better. With purpose. With joy. And with connection.

In this episode:

• What are Blue Zones?
• Why purpose is a powerful foundation for life and leadership
• What Blue Zones teach us about movement, mindful eating, and connection
• Practical takeaways for leaders

THE RIGHT OUTLOOK-Live with direction and intention

1. Clarify your “why” – Reflect regularly on what brings you joy, meaning, and contribution. Ask: What do I love? What am I good at? What does the world need?
2. Live by design, not by default – Identify areas where you’re living from “ought to” and shift toward “want to.” Align daily choices with your core values.
3. Embrace transitions with purpose – Use life’s turning points (career shifts, aging, etc.) to ask, What’s ending? What’s emerging? Design the next chapter intentionally

MOVE NATURALLY-Make movement a natural part of daily life

1. Build micro-movements into your day – Take walking meetings, stretch every hour, or use the stairs—these small choices compound over time.
2. Move with joy, not just discipline – Garden, dance, play with kids, or hike—find ways to enjoy physical activity instead of forcing it.
3. Design your environment for activity – Keep walking shoes visible, create walkable routes, or set up your space to encourage standing and moving

EAT WISLEY-Live and eat with awareness and intention

1. Practice the 80% Rule – Stop eating when you're 80% full. Eat slowly and savour your meals without distractions. – The JAPANESE say Hara Hachi Bu before each meal as a mindful reminder to consume less. -
2. Eat mostly plants, simply prepared – Prioritize beans, greens, nuts, and whole foods. Avoid ultra-processed meals and long ingredient lists.
3. Create mindful rituals – Downshift daily with a pause: light a candle for dinner, take a nature walk, or enjoy herbal tea before bed

CONNECT - Thrive through meaningful relationships

1. Prioritise close relationships – Nurture at least three deep friendships. Time with people who care about you can add years to your life.
2. Create spaces for connection – Eat meals with others, schedule regular check-ins, or form groups around shared interests.
3. Be part of something bigger – Join a club, co-housing community, or volunteering circle. Belonging reinforces happiness and accountability.

Useful further reading and watching

• The Blue Zones of Happiness by Dan Buettner
• IKIGAI – Giving every day meaning and joy – Yukari Mitsuhashi
• Ted Talk – How to Live to be 100

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With hybrid work, shifting workforce expectations, and rapid technological advancements, leaders who prioritise people are the ones who thrive.

Human-centric leadership isn’t just a trend—it’s the future. As organisations navigate change, the most effective leaders are those who build trust, create psychological safety, and inspire people to do their best work.

In this conversation we will break down the key forces shaping this shift, what it means to be a human-centric leader and what it doesn’t mean!, and the essential qualities needed to succeed.

What we cover in this episode:

• The context – why leadership is shifting – cultural and generational forces
• What it means to be a human centric leader
• Key qualities of a human centric leader

And loads more!

Quotes from this episode:

“Hybrid work has rewritten the leadership playbook — visibility no longer equals productivity.”

“Gen Z and Millennials are reshaping workplace culture — they want purpose, not just pay.”

“The badge of honour once worn for burnout and long hours is both outdated and fading fast.”

“A human-centric leader is someone prioritises people's needs, well-being, and perspectives, fostering a sense of empathy, authenticity, and psychological safety within their team and organisation.”

“This isn’t about focussing on people at the expense of results!!!!!

Important to strike the balance between strength and warmth or as ZF call it empathy and drive.”

Useful further reading:

• Leaders Eat Last – Simon Sinek
  Focuses on how great leaders build trust and safety by putting their people first.
• Dare to Lead – Brené Brown
  Explores vulnerability, courage, and empathy as essential traits of impactful leadership.
• Emotional Intelligence – Daniel Goleman
  A foundational text that explains why EQ matters more than IQ in effective leadership.
• Leadership is Language – L. David Marquet
  A former Navy captain explores how changing the way leaders communicate can empower teams.
• Quiet Leadership – David Rock
  Focuses on coaching, neuroscience, and creating a supportive leadership presence.
• The Infinite Game – Simon Sinek
  Encourages leaders to think long-term, with people and purpose at the core of their strategy.

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Introduction

For this week’s episode, we have a truly inspiring guest—Jim Liptrot, former Managing Director of Howorth Air Technology – who provide clean air technology for the healthcare and pharmaceutical industries. Jim is widely credited with transforming the company’s culture through ‘The Howorth Way,’ turning it into a thriving, high-performing business.

But Jim’s story isn’t just about business transformation—it’s a leadership journey that began on the shop floor and took him all the way to the boardroom. We’ll be diving into how he navigated that transition, the challenges he faced, and what shaped his leadership approach.

We’ll also explore how he led a cultural shift at Howorth, the power of what he calls the ‘Invisible Workforce,’ and the lessons he’s learned along the way.

Whether you’re leading a team, driving change, or just looking for some hard-earned leadership wisdom, this episode is packed with insights you won’t want to miss.

What we cover in this episode:

• Jim’s Leadership Journey: Shop Floor to Boardroom
• The hallmarks of Jim’s approach to transforming organisational culture
• Spotting and growing hidden talent
• The power of harnessing the “Invisible Workforce”
• Jim’s biggest lessons in leadership along the way
• The work of Life Changing Education LCE – an educational inclusion service that Jim is involved in.

And loads more!

Quotes from this episode:

“You've got to be their first vote of confidence. Someone did it for me, and I’ve done it for many people since.”

“I’ve never led a team that was from my technical background — and that’s been important. It forced me to lead rather than do.”

“People knew I cared about them. And they trusted me. I didn’t break promises.”

“Living the values wasn’t optional. High performers who didn’t live them were exited.”

“You're as good as your team — and within them are diamonds. It’s your job to find and polish them.”

“They weren’t my values — they were our values. That’s why they stuck.”

“I rarely asked about the work — I asked about them. People need to feel seen.”

“People trusted me because I told them the truth, even when it was tough.”

Connect with Jim Liptrot: linkedin.com/in/jim-liptrot-69871218

Find out more about the work of Life Changing Education (LCE): www.lifechangingeducation.co.uk

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Today, we delve into the journey and learning of two pioneers who’ve spent the last 30 years at the forefront of mindset and behavioural change.

Together, Jim and Martin explore how the science has evolved, the strategies that have stood the test of time, and the game-changing lessons they’ve learned from decades of working with leaders and teams.

If you’re curious about what really drives high performance—and how to make change stick—this one’s for you.

What we cover in this episode:

• The origins of Jim and Martin’s passion for mindset and behavioural change
• Key influences, mentors, and pivotal learning moments in their careers
• How the conversation around performance has evolved over three decades
• The science behind habit change, motivation, and sustainable behaviour shifts
• Practical advice on leading yourself and others through high-impact change
• The most common mistakes people make—and how to avoid them
• The hallmarks of real transformation in leaders and teams

Quotes from this episode:

• "I’ve got a PhD in results."
• "Making the decision that you own your own development is an investment in itself."
• "I want the development—I will find a way to get it."
• "Develop a thirst for knowledge."
• "Go and learn from somebody that is doing what you want to do."
• "It’s not how you start the session—it’s how you end it."
• "Act your way into a new way of thinking."
• "Everybody needs a catalyst for change."
• “You cannot look beyond yourself for the results that you get”
• “It’s moving outside your comfort zone that makes you realise you can do it!”
• “Focus on the pedals (daily disciplines) not the podium”
• “Nothing happens suddenly, you’ve been doing it unconsciously over a long period of time.”
• “There’s more to us all than meets the eye”

Books and courses that influenced Jim and Martin’s journey:

• Think and Grow Rich – Napoleon Hill
• How to Win Friends and Influence People – Dale Carnegie
• Unlimited Power – Tony Robbins
• Date with Destiny – Tony Robbins
• Born to Win – Zig Ziglar
• The Way of the Peaceful Warrior – Dan Millman
• The Power of Now – Eckhart Tolle
• The Power of Kabalah – Yehuda Berg
• Rise of Superman – Steven Kotler

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Introduction

We’re kicking off Season 6 with a brilliant conversation between Martin and long-time friend and collaborator, Colin Hiles.

Between them, then have spent decades helping leaders and organisations navigate change—but let’s be honest—change is still hard. And we all know the statistic..despite best efforts and well laid out plans… 70% of change initiatives fail to deliver lasting impact.

…and it’s not because people don’t care or aren’t trying hard enough. The truth is, most change efforts fall apart because they’re built on hope, not on systems. We don’t rise to the level of our goals—we fall to the level of our systems. That’s a quote from James Clear that really nails it.

Today we will be discussing The New Science of Change and the Bullseye Approach—a practical, proven framework that flips the way most organisations think about behaviour change.

It’s about moving from big, abstract ambitions to small, high-impact actions—changing what people do in the moments that matter most. And when you get that right—change becomes not just possible, but inevitable.

So whether you’re leading a team, shaping culture, or driving transformation at scale, this episode is for you.

In this episode

• Why most change initiatives fail—and what to do about it
• The hidden traps leaders fall into when driving transformation
• The Bullseye Approach: a new, proven framework for behaviour change
• The three disciplines:
  1. Diagnose from the Bullseye
  2. Influence to the Bullseye
  3. Deliver through the Bullseye Pathway
• The six forces of influence (M.A.T.E.R.S) that drive all human behaviour
• The five-phase pathway for embedding sustainable change

Useful Further Reading & Resources

• Influencer: The New Science of Leading Change by Joseph Grenny et al.
• Atomic Habits by James Clear
• The Power of Habit by Charles Duhigg
• Switch: How to Change Things When Change is Hard by Chip and Dan Heath
• Drive by Dan Pink
• The Culture Code by Daniel Coyle

If you wish to find out more about this approach we will be delighted to see you at Culture Shift event on 8th May.

To find out more and register for this powerful event please click here.

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Introduction/Episode Overview:

In this exclusive episode of the Power Up Podcast, we are excited to welcome neuroscientist, author, and TV personality, Dr. Jack Lewis.

Known for making complex neuroscience accessible, Dr. Jack joins us to explore how our brains are built for change, the impact of technology and AI on cognitive function, and how we can navigate the fast-evolving digital world.

Drawing on insights from his research, books, and TV appearances, Dr. Jack helps us understand how to embrace both the challenges and opportunities presented by technology while maintaining our humanity.

This episode is packed with incredible insights. You won’t want to miss a second!

Topics Discussed:

• Neuroplasticity: How Brains Are Built to Change
• The Impact of Technology and GenAI on Cognitive Function
• The impact Gen AI at work
• Mindful and strategic use of AI

Some Powerful Quotes from this Episode

• "The brain is built to change, but it needs regular practice, intensity, and consistency to adapt."
• "Generative AI is a playground of exciting tools, but 5-10% of its outputs can mislead you—proceed with caution."
• "We’re living in a time where technology is designed to keep us glued, but if we don’t take moments to step away, we lose the capacity for deeper thought and contemplation."
• "Slow down. Look out the window, think about life, and embrace the pauses. That’s where real creativity and understanding happen."
• "Social connection isn’t just nice to have—it’s critical for our mental and physical health."
• "True happiness and fulfilment come from meaningful effort, not quick dopamine hits."
• ·"Slow down. Reflection and contemplation are where real insights and solutions emerge."

Dr. Jack’s insights remind us that while technology can enhance our lives, it’s vital to approach it mindfully. Listen in to learn how to foster adaptability, balance human connection with digital advancements, and thrive in a rapidly evolving world.

Don’t forget to subscribe and share this episode with anyone interested in neuroscience, technology, and leadership!

About Dr Jack Lewis

Dr Jack Lewis is a neuroscientist, author, and broadcaster with a talent for making complex brain science both accessible and practical. After earning a first-class neuroscience degree from the University of Nottingham and completing his PhD at UCL, Dr Jack has built a career exploring the mysteries of the brain and helping others unlock its full potential. His pioneering research has been featured in leading journals, including the Journal of Neuroscience. As the presenter of popular science programmes such as Secrets of the Brain on Insight TV, Dr Jack has engaged audiences around the globe.

A best-selling author of Sort Your Brain Out, The Science of Sin, and Mice Who Sing for Sex, he combines cutting-edge research with real-world applications. Through keynote talks, consultancy, and promoting STEM education, Dr Jack is on a mission to share the fascinating world of neuroscience with as many people as possible.

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Santa isn’t just a festive icon; he’s a model of extraordinary leadership. From managing a global operation to inspiring joy and loyalty, this episode unpacks Santa’s unique approach to leadership and how we can apply his strategies in our teams. Join us for a festive and fun conversation full of Christmas cheer and leadership wisdom!

The 10 Leadership Lessons from Santa explored:

1. Visionary Leadership: The power of a clear, compelling vision to align and inspire teams.
2. Building High-Performing Teams: Delegation, trust, and leveraging talents in the team.
3. Managing Deadlines Under Pressure: How planning and prioritisation lead to timely results.
4. Data-Driven Decision-Making: Leveraging insights to make informed choices.
5. Recognising Contributions: The importance of celebrating and rewarding success.
6. Staying Agile and Innovative: Embracing change and fostering creativity.
7. Leading with Joy and Optimism: The contagious impact of positivity.
8. Leading Global and Hybrid Operations: Keeping diverse teams aligned and cohesive.
9. Work-Life Integration: Modeling sustainable habits to prevent burnout.
10. Leaving a Legacy: Creating systems and cultures that endure beyond your tenure.

Quotes from This Episode:

• “Santa’s vision—bringing joy to children worldwide—is timeless and clear. Every team member knows their purpose, and that’s what keeps them motivated.”
• “Delegation isn’t about letting go; it’s about trusting your team to shine in their areas of expertise.”
• “Leadership is about more than immediate results—it’s about shaping culture and leaving a legacy. What will yours be?”
• “Santa’s joy is infectious—optimistic leaders build resilient and engaged teams.”

Santa Claus offers more than presents; he delivers a masterclass in leadership. From defining a clear vision and empowering teams to adapting to challenges and leading with joy, Santa embodies lessons every leader can apply. As the year wraps up, reflect on how you can bring a little leadership magic to your teams in 2025.

We wish you a joyful Christmas filled with rest, reflection, and renewed energy to power up for the new year. Thanks for listening, and we’ll see you in 2025!

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