Chewing It Over — AI, Ethics & the Future of Physiotherapy

Jack Chew is joined by Ash James (CSP’s Director of Practice and Development) to tackle the hot topic of artificial intelligence in physiotherapy — and the newly released CSP Statement of Principles on the subject.

This wide-ranging conversation explores the origins of the document, the reasons for its principle-based approach over policy, and what it means for clinicians across sectors — from MSK to sport, education, and beyond.

In this episode:
▪ Why the CSP chose agile principles instead of hard rules
▪ Data governance, patient safety, and protecting professional titles
▪ How AI might support — not replace — clinical decision-making
▪ What physios need to know about legal and ethical use of generative tools
▪ The future role of human touch in a tech-enhanced profession

Ash and Jack don’t shy away from critiques — including whether the CSP is reacting too slowly, or even too early, and how the profession can keep its identity amidst change.

Want to weigh in? Check out the CSP’s guidance and send your thoughts to info@physio-matters.com

Mentioned in this episode:

• CSP Statement of Principles on AI

• NHS Lanarkshire service

• Medical device regulation

• Data privacy, GDPR, and patient trust

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Chewing It Over — MVPs, Belief & Building Before You’re Ready

Jack digs into the messy middle of product development — when you’re building something people can believe in, even if it’s not finished with two wonderful Jo’s (Turner and Elphinston).

Prompted by a conversation about MVPs, early-stage traction, and product storytelling, Jack explores how clarity, confidence, and customer obsession shape successful products long before they’re “ready.”

This episode touches on:
▪ Why belief is often more valuable than features
▪ The fine line between feedback-driven and vision-led development
▪ How to communicate what you’re building — even when it barely exists
▪ And why showing enough to inspire action beats waiting for perfect polish

Whether you're launching a product, building a business, or just figuring out how to talk about your idea, this one’s for you.

Got thoughts or questions? Reach out at: info@physio-matters.com

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The Elephant in the Treatment Room

Jack Chew is back, diving headfirst into a controversial topic that’s stirred the waters on LinkedIn.

In this solo episode, Jack unpacks a bold statement made by a leader in UK physiotherapy regarding the undervaluation of quality care by private medical insurers — and the uncomfortable contradictions that come with it.

From public post to corporate ownership, Jack explores the blurred lines between truth-telling and virtue signaling, the influence of venture capital on care standards, and why leadership accountability matters more than ever. This episode isn't just a takedown — it's a rallying call for integrity, transparency, and deeper discussion in MSK care.

Join the conversation:

▪ Should clinic leaders speak out publicly or tackle issues internally?

▪ Are private medical insurers solely to blame for degrading care standards?

▪ What role does corporate consolidation play in patient outcomes?

Send feedback or thoughts to: info@physio-matters.com

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Matt Phillips has a modern approach to the treatment of runners. It doesn't involve tech or new treatment potocols - the main distinction in Matt's approach is an acknowledgement of the potential impact of a client's mental and wellbeing state, on their running performance and recovery from injury. With this in mind, Matt and I discuss the benefits of this approach to you, as well as your clients. Allowing yourself to take longer to get to the route of the problem, to do less in a session, and to accept that you may be just a part of this person's recovery. We also talked about the magic of collaborating with colleagues so that together you can navigate these new ways of working and of talking about how you work.

Contacts for Matt

Across social media @runchatlive

STA Podcast: https://podcasts.apple.com/gb/podcast/sports-therapy-association-podcast/id1540427581

On Spotify: https://open.spotify.com/show/09vmcVVDN1lrq1kQ3ExXWJ

Link for Coaching Unpeeled https://buytickets.at/mehab/1520869

Mehab.co.uk

In this episode I am joined by clinical researchers Gillian Campbell, Katherine Mcnabb, and Virginia Rivers Bulkeley, 3 brave souls taking on the challenge of balancing clinical work and research in physiotherapy. In a wonderfully honest conversation, Katherine, Gillian and Virginia tell me about their motivations, their challenges, and the rewards of pursuing a clinical academic career, plus some tips for clinicians considering research.Key themes in this epsiodeInspiration: We discuss what inspired each guest to pursue clinical research, from addressing gaps in evidence to a desire to improve patient care and challenge existing norms.Work-Life Balance: The realities of juggling clinical practice with research, including time management, headspace, and the importance of a supportive network.Challenges & Rewards Insights into the difficulties of securing funding, overcoming imposter syndrome, and navigating the publication process, alongside the joys of discovery and contributing to the physiotherapy community.Advice for Aspiring Researchers: Valuable tips for clinicians considering a move into research, including the importance of mentorship, following your curiosity, and developing a thick skin.Future of Physiotherapy Research: Guests' perspectives on the key questions that need answering in physiotherapy research, with a focus on personalised treatment and integrating technology for better patient outcomes.

Adam shared his personal and professional journey, from working in a takeaway to becoming a physiotherapist, and his experiences with dyslexia, social belonging, and imposter syndrome. He discussed his transition from traditional medical practices to starting his own business, Working And Pain Solutions, which focuses on helping people with chronic pain reintegrate into the workforce. The conversation also touches on the importance of community building, honesty, and social belonging in our profession as a whole.

Jack discusses the new partnership between Physio Matters and Physio First with Katie Knapton (Physio First Chair). The history of both groups is relevant and no stone is left unturned.

Can a partnership better serve the private sector for Physiotherapists? We think so!

Physio Matters Premium is now INCLUDED at no cost in Physio First Membership. You can find out more here

Celia Champion was in the clinic so Jack convinced her to join him behind the microphone to discuss business in MSK!