Episodios

  • How do you measure your Promise of Value and Employer Brand?

    How do you measure your Promise of Value and Employer Brand?
    Aug 7 2020

    How do you know whether you are delivering on your Promise of Value/Employer Brand?

    In this episode Kirsten and James explore the signals that might tell you the answer to this question.
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    20 m
  • Maslow, Self Actualisation and the Gig Economy

    Maslow, Self Actualisation and the Gig Economy
    May 24 2020

    Are you helping your employees and customers to simply eat and put a roof over their heads, or are you helping them to meet higher needs?   Are your customers 'consumers' or 'participants'?  Does your organisation live up to its values?

    In this episode James and Kirsten discuss the relationship between values, brand, marketing and employer brand with Anwen Cooper from Get Fruitful Marketing.

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    8 m
  • Pygmies, Anthropology and Cognitive Dissonance

    Pygmies, Anthropology and Cognitive Dissonance
    Apr 9 2020

    What's the difference between Employer Brand and Promise of Value?  Is your branding different from your brand?  Is all this just presentation?  In this episode James and Kirsten talk about all this with special guest Anwen Cooper of Get Fruitful Marketing. 

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    11 m
  • Borg, Bear traps and the Secret Diary of Adrian Mole

    Borg, Bear traps and the Secret Diary of Adrian Mole
    Feb 24 2020

    In this episode, James and Kirsten discuss some of the pitfalls that lie in wait for businesses that want to adopt process, and how you can avoid them.

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    7 m
  • Sourdough, Orchestras and Windfarms

    Sourdough, Orchestras and Windfarms
    Jan 14 2020

    How do you stop your company culture going stale?  How do make sure it constantly enlivens everything you do?

    In this month's chat, James and Kirsten discuss how to keep your Promise of Value and your Employer Brand (the soft stuff) fresh, vibrant and alive.


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    8 m
  • Marshmallows, drills and becoming - defining the soft stuff.

    Marshmallows, drills and becoming - defining the soft stuff.
    Nov 25 2019

    In this month's episode, James and Kirsten discuss what 'the soft stuff' is for a business, how you define it, and whether it can ever be too late to think about what your 'soft stuff' is.


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    8 m
  • Potholes, foundations and cathedrals - how to attract and keep appropriate people.

    Potholes, foundations and cathedrals - how to attract and keep appropriate people.
    Oct 24 2019

    This time James and Kirsten talk about employer brand, and what it means for how you can attract and retain the good people you want for your business.


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    8 m
  • Round pegs in dodecahedronal roles - appropriate and inappropriate people

    Round pegs in dodecahedronal roles - appropriate and inappropriate people
    Sep 26 2019

    In this episode, James and Kirsten discuss what makes people the right people for your business and your processes.


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    5 m