Feeling stuck in the clinic grind? You’re not alone.

In this heartfelt solo episode, Doc Danny explores the biggest shift in physical therapy today: why more clinicians than ever are going cash-based—and what’s driving them to make the leap.

• The PT Dream Job Isn’t What Was Promised – Many clinicians feel burned out within 2–3 years due to high patient volumes, poor work-life balance, and crushing admin demands.
• Cash-Based = Freedom + Fulfillment – Cash practice offers better control of your time, fewer patients per day, and the potential to earn more—without sacrificing clinical care.
• More Students Are Interested – Universities are seeing a major spike in students asking about the cash model. It’s no longer fringe—it’s the future.
• You’ll Work More...But On Your Terms – Running a practice isn’t easier, but it lets you decide when to work, who to treat, and how you grow.
• Trade-Offs Exist – You may not serve every population right away, but long-term success gives you the power to do pro bono work and support underserved communities in ways insurance doesn’t allow.

• ✅ Want total control of your schedule?
• ✅ Want to rediscover your passion for patient care?
• ✅ Tired of feeling stuck or burned out?

You’re not crazy. You’re seeing the path clearly. And the cash-based route might be the best decision you’ll ever make.

• → Join our Free 5-Day Challenge
• → Book a Free Discovery Call
• → Listen to the P.T. Entrepreneur Podcast

Thanks for tuning in. Until next time—stay curious, stay bold, and stay in control of your future.

You don’t need to panic when the economy shifts.

In this episode, Doc Danny breaks down how cash-based clinic owners can survive—and thrive—during uncertain times. He’s been through this before, and what he shares is based on real data from hundreds of practices he works with every month.

• Offer Flexible Sales Options – Create internal payment plans so patients can commit without heavy upfront costs. This increases conversions and gives patients a clear path to care.
• Tighten Up Your Sales Process – Less margin for error means every conversation matters. Role play, track conversions, and refine continuously.
• Double Down on Retention – Keep your current patients engaged. Follow up, overdeliver, and remind them of their wins to stay indispensable.
• Stay Visible and Connected – Don’t hide. Post content, write emails, host workshops, and stay connected to your referral network. Visibility = trust.
• Master Your Finances – Know your numbers, cut waste (not ROI-producing tools), and build a 3-month reserve. Evaluate subscriptions, spending, and even staff if necessary.

• ✅ Use Clare AI to save 2–5 hours/week on admin
• ✅ Join our Free 5-Day Challenge and recession-proof your business
• ✅ Book a free strategy call to build your personal growth plan

Uncertainty doesn’t have to mean instability. With the right strategy, this could be your best growth year yet.

You don’t need a huge ad budget to fill your schedule.

In this episode, Doc Danny shares 7 totally free ways to start getting patients—fast. These tactics are perfect if you're in the early stages of your clinic, trying to get scrappy, or just moved to a new area. He breaks them down in under 7 minutes, with no fluff—just practical, actionable steps.

🔑 Key Takeaways:

✔️ Join Local Networking Groups – Whether it’s a BNI, chamber of commerce, or local business meetup, get out there and talk to people. Build real relationships. Practice your pitch.

✔️ Post (and Engage) on Social Media – Consistency beats perfection. Create helpful content for your avatar and engage with others. Like, comment, share, and start meaningful conversations.

✔️ Run Local Education Events – Teach what you know. Workshops on squat form, running mechanics, injury prevention—whatever your niche is. It builds trust and authority fast.

✔️ Offer Injury Screens – Quick, 15-minute mobility or movement assessments after workshops or at community events are a great way to convert interested people into paying patients.

✔️ Be Part of the Community (Not Just a Salesperson) – Want to work with runners? Go run. Join clubs, attend events. Be a human first. Relationships > pitches.

✔️ Become a Go-To in Facebook Groups – Answer questions, share value, and be generous. Don’t pitch. Let the DMs come to you by being genuinely helpful.

✔️ Ask for Referrals the Right Way – When your patients win, celebrate them—and ask if they know someone else you could help. Be direct, honest, and specific.

🧠 Pro Tip from Doc Danny:

“If you do the right work consistently, patients will come. The only way this doesn’t work is if you quit too early.”

🔥 Still Wearing Every Hat in Your Business?

✅ Use Clare AI to save 2–5 hours/week on notes and admin
✅ Join our free 5-Day Challenge to work smarter, not harder
✅ Book a free strategy call to build your personalized growth plan

When someone searches “physical therapy near me” or “PT for runners,” does your clinic show up on Google’s first page? If not, you’re missing 80% of potential patients.

In this episode, Doc Danny breaks down 5 local SEO tactics that actually work—and best of all, they’re totally free. He also shares how to get your time back using AI so you can actually implement these growth strategies instead of being buried in admin tasks.

🔑 Key Takeaways:

✔️ Google Business Page Is a Must – Claim it, optimize it with keywords (like “sports PT” or “ACL rehab”), post weekly, and add photos of your clinic and staff.

✔️ Get Reviews—Lots of Them – Social proof drives trust and rankings. Make it easy for patients to leave reviews when they’re most excited about their progress.

✔️ Fix Your NAP – Make sure your Name, Address, and Phone number are consistent across Google, Yelp, Facebook, etc. Inconsistencies hurt rankings.

✔️ Create Location Pages – Build pages like “ACL Physical Therapy Atlanta” with keyword-rich copy, local terms, social proof, and your clinic address.

✔️ Write Local Blog Content – Great blogs like “Top 5 Running Trails in Atlanta (From a PT)” build authority, visibility, and trust over time.

🧠 Pro Tip:

“Time is your most valuable resource—stop wasting it on $5/hour tasks. Focus on high-leverage SEO work that brings in new patients.”

🔥 Want to Grow Your SEO Without Burning Out?

✅ Use Clare AI to get 2–5 hours/week back on documentation
✅ Join our free 5-Day Challenge to work smarter
✅ Book a free strategy call and get personal help with your SEO + growth plan

In this episode, Doc Danny—founder of Physical Therapy Biz—shares the two non-negotiable traits you need to succeed in business and in life. They’re not fancy strategies or marketing hacks. They’re human qualities that, when developed together, create a powerful foundation for long-term success.

This isn’t fluff. It’s about building a practice—and a life—you can be proud of.

🔑 Key Takeaways:

✔️ Kindness Isn’t Optional – You’re probably already a kind person. That’s why you got into PT. But kindness in business makes you magnetic. Keep it.

✔️ Resilience Is the Edge – Half of businesses fail in 5 years. Kindness alone won’t save you. You need grit, courage, and the ability to get up after getting knocked down.

✔️ You Can Be Both – You don’t have to choose between being tough and being good. You can be kind and resilient. That’s what great leaders are.

✔️ Failure Is Part of the Game – Rejection, risk, tough conversations—entrepreneurship is full of fear. Success comes from doing it anyway.

✔️ This Is Personal Growth – Business is the best personal development tool on the planet. If you want to grow, it will force you to.

🧠 Pro Tip:

“Be kind. Be resilient. That’s the combo that wins—at business, and at life.”

🔥 Want to Develop the Skills That Actually Matter?

✅ Join our free 5-Day Challenge → physicaltherapybiz.com
✅ Book a free advisor call—get clarity on your next move
✅ Want a tool to help you grow faster? Try Clare AI → MeetClaire.ai

🎙️ In This Episode:

Doc Danny—founder of Physical Therapy Biz—explains why undercharging is quietly wrecking your cash-based clinic. Whether you’re at $100 or $300 per session, this episode dives into how pricing isn’t just about fairness—it’s about survival, growth, and scale.

Most clinicians undervalue themselves. That mindset trickles into every part of the business—your perceived value, your margins, your ability to hire, and your exit plan. This episode gives you the blueprint to fix it.

🔑 Key Takeaways:

✔️ Price = Perceived Value – Your patients judge you the same way you judge a $100 lawyer vs. a $500 one. Higher price signals higher skill. Period.

✔️ Undercharging Kills Profit – You can’t build margin at $100/session. Even if you’re excellent, you’ll be viewed as average—and struggle to grow.

✔️ Revenue Per Hour is the Lever – You need to hit $200/hour to scale sustainably. That unlocks better salaries, facilities, benefits, and marketing.

✔️ Small Team > Big Payroll – Three high-performing PTs paid well will outperform six underpriced ones—less chaos, better culture, more profit.

✔️ No Margin = No Scale – Want to sell your clinic or step back? You need mid-level leaders. That means profit. And that means pricing up.

✔️ You Control This – Unlike insurance-based clinics, you decide what you charge. Most people undervalue themselves. Don’t be one of them.

🧠 Pro Tip:

"If you’re world-class, charge like it. You’re not just helping people feel better—you’re giving them their life back."

🔥 Want to Price with Confidence and Scale the Right Way?

✅ Join our free 5-Day Challenge → physicaltherapybiz.com
✅ Book a free advisor call—get personalized pricing help
✅ Grab our book for proven tactics from 1,000+ clinics
✅ Looking to sell your value better? Try Clare AI → MeetClaire.ai

🎙️ In This Episode:

Doc Danny—founder of Physical Therapy Biz—breaks down how underpricing is silently killing your clinic’s growth. Whether you're charging $100 or $300 per visit, this episode will change the way you think about pricing. It’s not just about what’s fair—it’s about what actually works for your business and your patients.

This isn’t theory. It’s a blueprint for building a sustainable, profitable, and eventually scalable practice by charging what you’re truly worth.

🔑 Key Takeaways:

✔️ Perceived Value Drives Decisions – Patients assume higher price = higher quality. That $500/hr lawyer vs. $100/hr? Same thing happens in PT. If you’re great, charge like it.

✔️ Underpricing Hurts You – Charging $100/session makes you look mediocre, even if you’re world-class. Worse, it kills your profit margin.

✔️ Revenue Per Provider = Leverage – Clinics should aim for $200+/hour. It unlocks the ability to pay more, hire better, and reduce overhead chaos.

✔️ Fewer Staff, More Profit – 3 highly paid, high-performing PTs can produce the same (or more) revenue than 6 underpriced ones—with less stress and better culture.

✔️ Low Pricing Blocks Scale – Want to step back or sell your practice one day? You’ll need margin to hire mid-level leaders. That starts with pricing.

✔️ You Control This – Unlike insurance-based clinics, you can raise prices tomorrow. Most clinicians undervalue themselves—and it shows. Change that, and the rest follows.

🧠 Pro Tip:

"You’re not just selling sessions—you’re giving people their life back. Price accordingly."

🔥 Ready to Raise Your Rates and Grow with Confidence?

✅ Join our free 5-Day Challenge → physicaltherapybiz.com
✅ Book a free advisor call—get personalized help pricing your services
✅ Check out our book for real-world strategies from top-performing clinics

🚀 Want help selling your value? Try Clare AI free → MeetClaire.ai

🎙️ In This Episode:

Doc Danny—founder of Physical Therapy Biz—dives deep into price psychology and how it plays a pivotal role in your clinic’s success. From movie rentals to plan of care commitments, this episode unpacks the subtle (but powerful) strategies that get patients to say “yes”—not just to treatment, but to the right kind of treatment.

Learn how to set up pricing that improves patient outcomes, increases revenue, and gives you the consistency you need to grow—all without being pushy or gimmicky.

🔑 Key Takeaways:

✔️ Price Anchoring Works – That $279 single-visit rate? It’s not about volume—it’s about value perception. It sets the stage for your plans of care to look like a steal.

✔️ Use Simple Psychology – A $1 difference turned a movie rental into a purchase. That same principle nudges patients toward committing to the care they actually need.

✔️ Prevent the Drop-Off Cliff – Most single-visit patients vanish around visit 3. Plans of care fix that by locking in long-term accountability and better outcomes.

✔️ Structure for Compliance – Make the best choice the obvious one. When the visual layout clearly favors 10 or 20 visits, commitment becomes the path of least resistance.

✔️ Revenue Stability = Clinical Freedom – Upfront plans mean fewer new patients needed, more predictable cash flow, and space to actually treat instead of chase volume.

✔️ Tailor to Your Niche – ACL post-ops and active adults aren’t the same. Build a pricing structure around the outcomes your specific clientele need—whether it's 10 visits or 9 months.

🧠 Pro Tip:

"Don’t just think about what’s fair. Think about what’s effective—for the patient and the business. If a longer plan gets a better result, price to lead them there."

🔥 Want to Master the Art of Selling Plans of Care?

✅ Take the free 5-Day Challenge → physicaltherapybiz.com
✅ Need help structuring your pricing? Book a free advisor call
✅ Grab the book and see how top clinics sell without being salesy

🚀 Try Clare AI for free → MeetClaire.ai