What happens when life throws you a major curveball—like adding to your family during one of the toughest years in online business—and you realize your current business model just isn’t sustainable anymore?

That’s exactly where I found myself last year. In this episode, I’m pulling back the curtain on the big, scary decision I made to streamline my business, why I let go of one of my most profitable programs, and how that choice has reshaped my life, my work, and my signature program: The Nourished Business Accelerator (NBA).

I’m also sharing the two game-changing updates I’m making to the NBA to help health and wellness entrepreneurs land consistent 10-20k months without burnout: a simple, scalable video sales funnel system and a low-cost paid ads strategy.

These are the exact systems I’ve used to keep my business thriving through this massive life transition while working just 15-20 hours a week and staying fully present with my growing family.

If you’ve ever felt like your business is running you instead of the other way around, or if you’re ready to create more ease, scalability, and sustainability in your business, this episode is for you.

[2:22] - The crossroads moment: balancing motherhood, business growth, and the hard decision to let go of a profitable offer

[5:28] - Why running two group programs was no longer sustainable and the mindset shift that came with that realization

[10:42] - How I simplified my business by doubling down on the NBA and what that means for my clients

[14:23] - The two key systems I’m now teaching: video sales funnels and simple paid ads

[18:59] - Why over-teaching in sales content backfires and how to craft messaging that converts

[23:44] - How I use ads and organic content together to attract and convert high-quality leads

[27:10] - The exciting new updates inside the NBA, including fresh content, ad training, and custom AI chatbots to fast-track implementation

[31:56] - Why your signature program can—and should—evolve with you without creating a whole new offer

1. “I knew my health, my family, and my sanity had to come first—even if that meant cutting one of my most profitable programs.”
   
   
2. “Your signature offer can—and should—evolve with you. You don’t have to start over to create something even better.”
   
   
3. “The two systems that kept my business alive during one of the biggest transitions of my life are the exact ones I’m now teaching inside the Nourished Business Accelerator.”
   
   
4. “I would much rather be known for over-delivering and not disappointing people than selling something that wasn’t what they expected.”
   
   
5. “There’s nothing worth burning yourself out to grow your business—especially when there are smarter, simpler systems that can help you scale sustainably.”

• DM me “INFO” on Instagram @lauraschoenfeldrd to learn how we can help you implement these systems and create consistent high-ticket sales in your business

• Check out our blog for additional free content for growing your online health business
  

If you’ve ever thought, “I’ll just put a low ticket health course on my website and the sales will roll in,” this episode is your reality check in the best way.

In this candid and inspiring conversation, I sit down with Brooke Miller, a Registered Dietitian and Certified Lactation Counselor, who built a thriving low-ticket business while raising three young kids and navigating some of life’s hardest curveballs.

Inspired by her own healing journey, Brooke created The Postpartum Shift, a nutrition and breastfeeding course that’s helped thousands of moms regain their energy, confidence, and health.

But make no mistake... this isn’t your typical “easy passive income” story.

Brooke pulls back the curtain on what it really takes to make low-ticket work, from ad spend and analytics to messaging, marketing, and team management.

Whether you're a health practitioner considering a scalable offer or just curious about the inner workings of a low-ticket empire, this episode will open your eyes, challenge your assumptions, and maybe even inspire your next move.

[1:37] – Brooke shares how she transitioned from 1:1 services to a low-ticket postpartum course model
[5:07] – The real reason Brooke loves group programs and how they fuel her energy
[13:22] – Brooke reveals that 90% of her time goes into marketing and why that works for her
[20:32] – The power of messaging and why understanding your niche matters more than tips
[33:30] – The ad account disaster that derailed Q1 and how she rebuilt from scratch
[44:06] – Brooke opens up about reevaluating her income goals and what truly makes her happy

1. “90% of my job right now is marketing—and I love it.”

2. “I don’t need to run a million-dollar business to be happy.”

3. “Most of my job is content creation, numbers, and marketing—because I like it that way.”

4. “You still need strong messaging, an irresistible offer, and you still have to freaking sell it.”

5. “The worst thing that happened when I pivoted my messaging? Some dietitians unfollowed me. And that was fine.”

• Learn more about Brooke’s program: The Postpartum Shift

• Follow Brooke on Instagram: @nutrition.for.mamas

If you found this episode helpful, inspiring, or just plain real, it would mean the world if you’d rate, review, and share the show!

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What happens when your dream career at the FBI collides with a health crisis, and ultimately launches you into entrepreneurship?

In this episode of the Nourished CEO Podcast, I sit down with Holly Bertone, a former Chief of Staff in counterintelligence turned holistic health coach and emotional eating specialist.

Holly opens up about the raw, emotional journey behind her recent niche pivot. From the heartbreak of a failed launch to the bold creation of her now-successful “Break Emotional Eating Accelerator,” Holly shares how she fused her federal-level pattern analysis skills with a passion for health coaching.

If you’ve ever faced a business setback or struggled to own your story, this conversation is the reminder you need to keep going.

Timeline Summary

• [2:48] - Holly shares her unique backstory: from the FBI to holistic health coaching
  
  

• [8:30] - The “bomb.com” failed launch that led to a business breakthrough
  
  

• [11:14] - Holly's turning point: “You either get the thing you want or the lesson you need.”
  
  

• [14:43] - How a 10-day insight turned into a profitable and powerful new offer
  
  

• [20:18] - The Venn diagram that helped Holly find her true niche
  
  

• [22:31] - Holly reveals her “big scary secret” and how it changed everything
  
  

• [36:20] - The “See It, Stop It, Shift It” method for overcoming emotional eating
  
  

• [39:23] - Where to find Holly’s free Emotional Eating Tactical Blueprint
  
  

Top Quotes from Holly

1. “You either get the thing you want or you get the lesson that you need to take you to the next step.”
   
   

2. “A threat is a threat—whether it’s a spy or a cupcake.”
   
   

3. “I felt like I was playing in the sandbox, stuck in rules that weren’t serving my clients.”
   
   

4. “Emotional forensics is what I do—it’s pattern analysis meets neuroplasticity.”
   
   

Links & Resources

• Connect with Holly on Instagram: @holly.bertone
  

• DM her the word Blueprint to receive the Emotional Eating Tactical Blueprint
  
  

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It helps more amazing coaches and practitioners like you discover the show, and supports me in continuing to bring you conversations that matter. Thanks for tuning in!