In this episode, we explore how a stolen bass drum in 1935 led to the creation of Ernie Williamson Music, a multi-location retail powerhouse. From its humble beginnings to a bold rebranding and a shift toward e-commerce and video marketing, we uncover the key strategies that have kept this nearly 90-year-old business thriving. Tune in for insights on innovation, customer trust, and adapting to the future of music retail.

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Running a music store or school is about more than just business—it’s about community, adaptability, and creating meaningful connections. In this episode of The Music Merchants Podcast, Matt Strosnider, owner of Shenandoah Music in Winchester, Virginia, shares how thoughtful leadership and customer-centric changes transformed his family business. From aligning pricing with expectations to balancing modern trends with a personal touch, Matt’s journey offers valuable lessons for music school owners looking to grow sustainably while staying true to their roots. Tune in for inspiration and actionable strategies to elevate your music business!

Would you like to learn more about possibly selling your muisc business?

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