Episodios

  • Raising the Bar: The Importance of Investing in Your DJ Setup
    Jul 2 2025
    In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the critical topic of investing in oneself and one's business as a mobile DJ. Through a compelling story about a friend's experience at a school prom, DJ2FOUR7 highlights the importance of having the right equipment and setup for events, emphasising that every gig is essentially an audition for future bookings. DJ2FOUR7 encourages DJs to reinvest their earnings into better gear and services, stressing that professionalism and quality are key to building a successful DJ business. Thanks to DJ NIBBLER for this show's story https://www.instagram.com/djnibbler/ KEY TAKEAWAYS Invest in Your Business: It's crucial to reinvest profits back into your DJ business to improve equipment and services. Set Standards for Equipment: Using inadequate sound equipment, such as small speakers for large venues, can damage your reputation. It's essential to have the right gear that meets the demands of the event and audience size. Every Gig is an Audition: Treat every performance as an opportunity to showcase your skills. Positive experiences can lead to referrals and future bookings, while poor setups and performance can harm your reputation. Adapt to Your Audience: When working with younger clients, traditional marketing methods like business cards may not be effective. Instead, utilise social media platforms like Instagram and TikTok to connect and engage with potential clients. Professionalism Matters: Arriving dressed appropriately and maintaining good customer service is vital. Poor etiquette, such as leaving auto-mixes running or dressing casually for formal events, can negatively impact your business and client perception. BEST MOMENTS "Guys, mobile DJ mastery. Yeah. We need to start setting some standards. And this one I'm talking about is no way near a standard." "Every single gig is an audition. 99% of the time if you're good at what you do, you will get a recommendation or a referral from every single event you do." "If you're one of those people and your setup isn't all that, invest into your business by getting some support from another company that makes you look good." "Bad news travels fast. If you had your Instagram up during that gig, you're stuffed. That Instagram, people black, that was that whack DJ from the prom." "Investing into yourself and your business is crucial. Reinvesting in your business and not taking profit for a while is probably the only way you're going to be able to lose your daytime job."OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
    Más Menos
    37 m
  • Mastering the Art of Event Management: How Tony Balances DJing and Family Life
    Jun 25 2025
    In this episode, DJ 2FOUR7 welcomes Tony Roberts. They dive deep into the world of event management and the intricacies of being a successful DJ. With a rich background in music stemming from his parents' singing careers, Tony shares his journey from a young singer to a multi-talented performer who juggles DJing, singing, and managing a busy schedule of bookings. KEY TAKEAWAYS Importance of Management: Having a manager is crucial for handling bookings and inquiries, especially when dealing with a high volume of events. This allows for better organisation and ensures that the performer can focus on delivering quality performances. Unique Selling Proposition (USP): Combining multiple talents, such as DJing and singing, can set a performer apart in a competitive market. This versatility can attract more bookings and create memorable experiences for clients. Engagement with the Audience: Successfully managing the energy and vibe of an event involves reading the crowd and adjusting the performance accordingly. This includes knowing when to elevate the energy and when to bring it down, ensuring a dynamic experience. Booking Strategy: Clients need to book entertainment well in advance, especially for popular performers. Early inquiries can secure desired dates and prevent disappointment as schedules fill up quickly. Flexibility and Adaptability: Being able to adapt to different types of events and audiences is vital. This includes understanding the demographics of the crowd and tailoring the performance to suit their preferences, whether it's a wedding, corporate event, or a club night. BEST MOMENTS "When you start to get really, really busy, you're going to need a way of managing your bookings." "I can literally be playing a song. I can drop out the bass line... and everyone's going mad." "If you're expecting to get champagne for orange juice money, you ain't going to get it." "There's millions of brides getting married on a daily basis in the UK. There's enough pie for everybody." "You've got to be able to just switch it on, you know, and both, I know you're very similar to me in that respect." Tony’s Links: https://www.instagram.com/tonykroberts/ https://www.tonyrobertsmusic.co.uk/ https://www.tiktok.com/@tonykroberts?_t=8sPOFJdci7V&_r=1&fbclid=PAZXh0bgNhZW0CMTEAAadlpGKX1eD12mB25ytHtIVMGT-kN5ZIKztDpTEub72ojxPiJ-wwceRIS3si_Q_aem_giHVNJpbKoBiHV4JuLf32Q OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
    Más Menos
    1 h y 23 m
  • From Hobbyist to Professional: Dan's Journey in the DJ Industry and the Power of Community
    Jun 4 2025
    In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Dan from the National Association of Disc Jockeys (NADJ). They dive into the importance of DJ associations and how they can significantly benefit DJs by providing essential resources like public liability insurance, educational opportunities, and community support. The conversation highlights Dan's journey from starting his own DJ business at the age of 13 to becoming an active member of the NADJ committee. KEY TAKEAWAYS Value of DJ Associations: Joining a DJ association, such as the National Association of Disc Jockeys (NADJ), provides essential benefits like public liability insurance at a lower cost compared to general providers, along with access to industry-specific resources and support. Community and Networking: Associations foster a sense of community among DJs, allowing members to connect, share experiences, and collaborate on events or educational opportunities, which can enhance their skills and business practices. Educational Opportunities: NADJ aims to offer various educational events, including online courses and workshops, to help DJs improve their business acumen, marketing strategies, and technical skills, thereby increasing their value in the industry. Member Involvement: The success of the association relies on active participation from its members. Those interested in contributing can volunteer their skills or organise local meetups, which can help strengthen the community and provide valuable networking opportunities. Transparency and Growth Goals: The association is focused on modernising its operations and increasing membership value through clear goals, such as improving educational offerings and engaging in public campaigns to educate potential clients about the importance of hiring qualified DJs. BEST MOMENTS "Did you know that there's something out there for all of us that we can sign up to after this pod and then we are sorted?" "It's a member's organisation. So as a DJ, you can join up and really benefit from various different bits that we'll get into later in the podcast." "I think to myself, like, what if when I started DJing... I would have loved to have started something back then, because what would it be now?" "Egos are left at the door when you enter the room." "You're putting money in a pot that can give back to you as a member; that is the key thing." DAN'S LINKS https://www.instagram.com/gloucestershirediscos?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== https://www.nadj.org.uk/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
    Más Menos
    59 m
  • The Power of Recommendations: How to Stand Out as a Solo DJ
    May 28 2025
    In this episode of The Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the competitive landscape that solo DJs face, particularly in the wedding industry. DJ2FOUR7 emphasises the importance of understanding who your competitors are, including in-house DJs, DJ agencies, and recommended suppliers. DJ2FOUR7 shares personal experiences and insights on how to stand out in a crowded market, encouraging DJs to leverage their unique styles and consistently engage with their audience online. KEY TAKEAWAYS: Understanding Competition: Solo DJs face competition from in-house DJs, DJ agencies, and recommended suppliers. Recognising these competitors is crucial for strategising how to secure more bookings. Importance of Recommendations: Recommendations from clients and venues are vital for gaining new bookings. They serve as free advertising and can significantly increase the likelihood of securing gigs. Leveraging Social Media: A strong social media presence is essential for DJs to stand out against competitors. Consistent posting and engaging content can help attract potential clients and showcase a DJ's unique style. Niche Down Your Offerings: As DJs grow in their careers, it's important to specialise in certain genres or styles rather than trying to cater to all types of events. This helps in building a strong brand and attracting the right clientele. Setting Higher Standards: There is a push to raise the average fees for mobile DJs in the UK. By improving the quality of service and marketing efforts, DJs can aim to increase their rates and elevate the industry standards. BEST MOMENTS "If you're a solo op DJ, if you're the type of DJ who gets your own bookings, this is going to be, I'm talking to you 100%." "Recommendations are some of the best work... they do the work for you and you didn't pay, major key." "Your first opponent is going to be the in-house DJ... they might be just a DJ or they might be the DJ and they do something else." "I want to see 450 to 1,000 pounds. That's what I want to see... the work that we do, the things that we put in." "You can beat all three of these guys, all three of the competition guys with your social media." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
    Más Menos
    37 m
  • From Drummer to DJ: Teron's Journey into Mobile DJing and Agency Success
    May 21 2025
    In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Teron, a seasoned mobile DJ with eight years of experience. The two dive into Teron's journey from playing drums in a function band to establishing himself as a successful mobile DJ. They discuss the importance of social media, particularly Instagram and TikTok, in securing bookings and building a personal brand. Teron shares valuable insights on working with DJ agencies, including tips for getting noticed and the significance of showcasing one's unique style. KEY TAKEAWAYS Building Your Brand: Incorporating unique elements, such as a signature hat or a specific style of dress, can help DJs stand out and create a recognisable brand. This differentiation can attract more clients and make a lasting impression. Utilising Social Media: Instagram serves as an effective platform for DJs to showcase their work and connect with potential clients. Tagging venues in posts can increase visibility and lead to more bookings. Agency Engagement: When seeking representation from agencies, it's important to present a professional portfolio that includes photos and DJ mixes. Understanding the terms of engagement. Diversifying Services: Offering additional services, such as percussion or live music elements, can enhance the overall experience for clients and set a DJ apart from competitors. Balancing Work and Family: Finding quality time with family amidst a busy DJ schedule is essential. Engaging in activities with loved ones before gigs can help maintain a healthy work-life balance. BEST MOMENTS "I thought to myself, why not actually turn it into something I can earn money out of and provide it as a service to wedding clients or corporate clients as well." "Instagram is where it's at. I look at it like an online CV." "Don't sleep on TikTok. I've been getting a couple of bookings from TikTok." "I found that, like, at the beginning, when I actually joined one or two agencies, I had to actually remove the branding off my laptop." "Make sure you mix it up and put yourself out there and don't be afraid of your style and be you." CHECK OUT TERRON MURRAY ON INSTAGRAM https://www.instagram.com/djterronmurray/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
    Más Menos
    38 m
  • Mastering the DJ Contract: Essential Elements Every Mobile DJ Needs
    May 14 2025
    In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 dives into the essential components of a DJ contract, emphasising its importance for mobile DJS transitioning into public work. Building on previous episodes that covered basic equipment and securing initial bookings, the discussion highlights seven key elements that should be included in a contract, such as the parties involved, services offered, payment terms, and cancellation policies. KEY TAKEAWAYS Importance of a DJ Contract: Having a contract is essential for DJs to protect themselves and clarify the terms of their services. It serves as a legal document that outlines responsibilities, payment terms, and conditions, ensuring both parties are on the same page. Key Elements of a Contract: A basic DJ contract should include the names of the parties involved, the services being provided, payment terms, liabilities and responsibilities, terms and conditions, cancellation and refund policies, and a space for signatures. Unique Package Naming: Instead of using common terms like "bronze, silver, and gold" for service packages, DJs are encouraged to create unique names that reflect their brand and differentiate their offerings from competitors. Handling Cancellations and Refunds: DJs should have a clear policy regarding cancellations and refunds, outlining what happens if they cannot fulfil a booking. This helps build trust with clients and provides clarity on expectations. Digital Signatures and Ease of Use: Utilising digital platforms for contract signing is crucial in modern business practices. It simplifies the process for clients and increases the likelihood of securing bookings by making it easy for them to sign contracts. BEST MOMENTS "Today, we're going to discuss a major key, what is necessary for all DJs." "When it comes to DJing and paperwork, a lot of the time, the things that we're having we technically don't want to use." "If you haven't got a contract, I'm going to talk about seven basic points and things that should be inside your contract." "You don't want to be working for someone for seven, eight, 10, 12, sometimes 15 hours. And if there's no food in there, technically by law, if they don't feed you, that's on you." "I always think it's good to go to the person, whether it's the person's birthday, whether it's the person's graduation, and say, look, man, this person over there is being rude." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
    Más Menos
    36 m
  • Capturing Moments: The Art and Science of Event Content Creation with Kelly Mack
    May 7 2025
    In this engaging podcast episode, DJ2FOUR7 welcomes content creator Kelly Mac to discuss the ins and outs of content creation. Kelly shares their journey of how they met through a mutual connection and delves into Kelly's evolution as a content creator, highlighting her passion for capturing moments at events, particularly in the music and DJ scene. KEY TAKEAWAYS The Importance of Content Creation: Content creation is essential for building a brand and engaging with an audience. Personal Journey and Passion: The journey into content creation often stems from personal interests and experiences. Understanding Your Niche: Identifying and focusing on a specific niche, such as events and music, can help content creators stand out. Value of Professionalism: The difference between a casual content creator and a professional lies in the attention to detail, storytelling ability, and post-production work. Pricing and Value Perception: Setting appropriate pricing for content creation services is crucial. The guest discussed her pricing strategy, emphasising that the value provided goes beyond the hours spent at an event. BEST MOMENTS "I think there's some questions and things that you lot have been asking. And I thought, who is best to bring on, apart from a content creator?" "I remember going into this room, and he'd literally be putting this, you know, the film into this water, and I'd be like, wow, this is amazing." "I love being able to watch, capture moments for people and something for them to then keep. And events are all about that, they're celebrations." "You have to be a certain type of person to be able to do that. I think you've probably got to be a people's person, first and foremost." "I will charge £100 an hour, for example, right, which people might go, Oh, that sounds quite a lot. But my job doesn't start until the moment I leave." CHECK OUT KELLY ON INSTAGRAM https://www.instagram.com/kelly_mac_content_creator/ OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
    Más Menos
    1 h y 4 m
  • Lessons Learned: How a Wedding Gig Almost Cost Me My Life
    Apr 30 2025
    In this gripping episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 shares a harrowing personal story about a near-death experience while driving home from a wedding gig in Liverpool. After a long day of setting up a grand DJ rig and successfully merging diverse cultural music styles at the event, the host faces the dangers of fatigue on the motorway. As he recounts the adrenaline-fueled drive, he emphasises the importance of proper setup times, charging for travel and accommodation, and the value of having an assistant to help manage the workload and ensure safety. KEY TAKEAWAYS Setup Efficiency: Aim to set up your DJ rig within 45 minutes to maintain professionalism and ensure a smooth event. A quick setup allows for better recommendations and future bookings. Travel and Accommodation Costs: Always charge for travel and accommodation if the event is over 100 miles away. This ensures that you are compensated for your time and expenses, which can be significant for long-distance gigs. Importance of Assistance: Having an assistant can significantly improve your efficiency during setup and breakdown, as well as help capture content for marketing purposes. Stay Alert While Driving: If you find yourself getting tired on the road, take proactive measures to stay awake, such as pulling over to rest or engaging in conversation with someone on the phone. Safety should always be a priority. Content Creation: Consistently create and share content from your events. This not only helps in marketing your services but also keeps your audience engaged and showcases your work effectively. BEST MOMENTS "If it wasn't for one person, I probably wouldn't be here today, guys. I probably wouldn't be here today." "Your setup needs to be set up in a reasonable time. If you're going to have this big, fancy, massive setup... 45 minutes is the maximum time you want to be doing, man, setting up and breaking down." "I fell asleep twice on the motorway. He said, 'Nah, bruv, that's dangerous.'" "Content is king because it can help with your consistency... if someone else can get it for you, you are in the shot doing what you do." "If you die, the clients gave you the price, so you didn't have to do that." OUR SOCIAL LINKS https://dj2four7.com/ https://www.instagram.com/dj2four7/ https://www.instagram.com/mobiledjmastery/ https://www.tiktok.com/@2four7dj HOST BIO With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.
    Más Menos
    25 m