In a world where AI writes your emails and automation runs your marketing stack, you might be tempted to think that traditional digital marketing, especially local SEO, is dead. But here’s the truth: proximity still matters, and local customers still drive the lion’s share of revenue for service-based and location-specific businesses.

In this episode of the Mixed Media Ventures Podcast, we break down why local SEO is more important than ever in 2025, and how smart businesses are using it to rise above the noise in an AI-driven digital world.

Inside, we cover:

• Why Google still prioritizes local intent in search results

• The Local SEO Trifecta (Relevance, Proximity, Prominence) and how to win in each category

• How your Google Business Profile can drive up to 70% more clicks and 40% more in-person actions

• Why reviews are now content, not just ratings—and how they affect search visibility

• How hyperlocal content, mobile optimization, and voice search are transforming local strategy

• The “Automation Paradox”—where human touch becomes your biggest advantage

Whether you're a small business, a multi-location brand, or a service-based company trying to win your backyard, this episode gives you the strategies and insights you need to stay competitive in an ever-changing search landscape.

📍 Bottom line? AI might be changing the game, but local still wins it.

🎧 Tune in now and learn how to future-proof your local presence.

In this episode of the Mixed Media Ventures Podcast, we dive into one of the most powerful forces driving digital marketing success in 2025: short-form video. What started as viral dances and trends on TikTok has evolved into a marketing goldmine for brands that know how to play it right—and, more importantly, authentically.

We unpack how short-form platforms like TikTok, Instagram Reels, YouTube Shorts, and even LinkedIn video are giving brands a rare opportunity to build trust in seconds, not through polish, but through realness. You’ll learn:

• Why short-form video is the attention-grabbing tool of our time

• The role authenticity plays in building real brand trust

• Strategies for creating raw, relevant, and engaging video content

• How to harness trends without losing your brand identity

• Common pitfalls like "authenticity theater" and how to avoid them

• Real-world examples of brands turning content into community and customers

Whether you're a business owner, marketer, or brand builder, this episode will give you the clarity and tactics you need to start building a content strategy that not only gets attention but earns trust.

🎧 Ready to make short-form work for your brand? Hit play.

The search engine game has changed, and if you're still running Google Ads and SEO like it's 2022, you're already behind. In this episode, we dive deep into the AI-powered revolution that’s reshaping Google Search and redefining how your business must market online.

Join us as we break down:

• Why keywords alone are no longer enough

• How AI Max for Search is unlocking conversion moments beyond traditional targeting

• The rise of AI Overviews and conversational search (and how to rank in them)

• How Smart Bidding, Performance Max, and structured content can explode your ROAS

• The new KPIs and attribution models every marketer should track in 2025

This isn't just theory, it's a roadmap. If you're a business owner or marketer looking to future-proof your digital strategy, you’ll walk away with actionable insights to adapt and thrive in the new AI-first search era.

The future of search is here. Are you ready to meet it?