Episode Resources

• Milled - Competitor Analysis for Email
• Jim's Brand Advertiser Analysis Tool - Analyse competitors or prospects to find the gaps in their media buying strategies.
• The Pay Per Call Revolution by Adam Young - The "bible" for the pay per call industry and a blueprint for how to conduct yourself in the affiliate industry.
• The Media Buying Podcast - Official site for resources, show notes, guest information
• Spades Media
• Boardwalk Marketing

This week on The Media Buying Podcast, hosts Jim Banks and Rob Adler deliver a masterclass in leveraging artificial intelligence (AI) to streamline media buying, improve campaign efficiency, and empower affiliates, no matter your team size or experience level.

• AI in Media Buying: Learn how AI can automate repetitive marketing tasks, analyze massive datasets for actionable insights, and double-check your proposals to ensure every spec is hit.
• Boost Productivity: Discover practical examples of using AI (like Claude, ChatGPT, Gemini) to handle emails, qualify prospects, generate proposals, and even automate ad targeting and copywriting.
• Solo Affiliate's Edge: See how solo affiliates can compete with bigger teams by integrating best-fit AI models into their daily workflows, from CRM automation to rapid landing page tweaks and creative testing.
• The Truth About Content Automation: Understand the risks and rewards of using AI for content generation, how to stand out in a marketplace saturated by AI-written copy, and why helping not just selling will build your reputation.
• AI Prompt Tips: Rob reveals his pro-level strategies for optimizing AI prompts and why swapping models can turn failed prompts into winners.
• Trust & Transparency: Get the inside scoop on payment risks, cap management, and integrity in affiliate marketing and pay-per-call networks, including vetting advertisers and working your way up the food chain.

Digital marketers, performance agencies, affiliate marketers, solo entrepreneurs, and anyone in media buying or lead generation who wants to cut through the hype and BS and learn to use AI strategically.

• Day-to-Day Efficiency: Automate the mundane, tedious tasks to free up your time so you can focus on high-impact activities.
• Long-Term Success: Use AI to generate insights, optimize campaigns, ensure ethical marketing practices, and maintain strong advertiser, network and affiliate relationships.
• Stay Ahead: Get actionable techniques to stay on the cutting edge of tech-driven advertising.

Follow the show for more insights or visit our website linked below for deep-dive resources.

Drop your toughest media buying or affiliate questions in the comments and we might answer them on air in a future episode.

• Spades Media
• Boardwalk Marketing

We hope you enjoy listening to this first episode of the Media Buying Podcast.

If you have friends or colleagues interested in the subject be sure to point them in the direction of the podcast.

Just search for the Media Buying Podcast wherever you listen to your podcast episodes.

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The show for media buyers of any level.

New episodes published weekly on Thursday at 2PM EST.

Tips, tactics and strategies for media buying on Meta Ads, TikTok Ads, Google Ads, Programmatic Display, Native Ads and any other type of media buying you are currently involved in.

Tell your media buying friends to follow the podcast.

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