How do you go from Absolut Vodka to Chief Brand Officer at the BBC?

Charl Bassil reveals the strategy that helped him build trust, align messaging, and unify content inside one of the world’s most legacy-driven institutions.

🔥 You’ll learn:

• The consistency framework Charl brought from global brands

• His strategy leading the BBC to success

• Why message clarity beats content quantity

• The mindset shift that positioned him for brand leadership

⏱️ Timestamps:

00:00 - 00:05 Intro to Brand Awareness
00:05 - 00:11 Corporate Investment in Social Media
00:11 - 00:24 Imagining a New BBC Marketing Plan
00:24 - 00:36 Guest Introduction and Background
00:36 - 01:00 Journey from Engineering to Marketing
01:00 - 01:13 The Importance of Data in Marketing
01:13 - 01:20 Transitioning to Business Leadership
01:20 - 01:35 Experience at Procter & Gamble
01:35 - 02:06 Consulting Career and Lessons Learned
02:06 - 02:19 Moving to the BBC and Its Purpose
02:19 - 02:40 The BBC's Public Service Values
02:40 - 03:00 Competing with Modern Media Platforms
03:00 - 03:15 Understanding Brand Distinctiveness
03:15 - 03:40 Engaging Younger Audiences
03:40 - 04:02 Measuring Brand Awareness Effectively
04:02 - 04:20 Challenges of Public Funding
04:20 - 04:40 Future Marketing Strategies at the BBC
04:40 - 05:05 Final Thoughts on Marketing and Culture

🔗 Connect with the team:

• Kinsman & Co (strategy, content, ads): https://shorturl.at/h0mmT

• Blu Digital (marketing recruitment): https://shorturl.at/udSKf

• Ellie Farrugia: https://shorturl.at/BiBxz

• Jack Johnson: https://shorturl.at/8egyk

• Sarah Balch: https://shorturl.at/rI5tP

🚀 Recommended tools to grow:

• Repurpose with Opus: https://www.opus.pro/?via=e531a5

• Join our marketing community: https://shorturl.at/BAI0w