Episodios

  • How Starters Can Use Events as Growth Engines with Carly Silberstien

    How Starters Can Use Events as Growth Engines with Carly Silberstien
    Jul 8 2025
    Carly Silberstein, founder of Cielle Group and a powerhouse entrepreneur who knows how to turn every event into an opportunity for authentic connection and lasting impact. We explore how to plan intentionally, create standout experiences, and actually measure success. Connect with Carly at ciellegroup.co⁠ or on ⁠LinkedIn⁠ Get Tim's book, The Marketing Starter on ⁠⁠⁠Amazon⁠⁠⁠ and connect with Tim at ⁠⁠⁠tnhines.com⁠⁠⁠ or on ⁠⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 m
  • Designing for Emotional Engagement with Megan Zimmer

    Designing for Emotional Engagement with Megan Zimmer
    Jun 17 2025
    Megan Zimmer, Director of Strategy & Emotional Engagement at Deeply Human, joins Tim Hines to unpack the power of emotional engagement design—a strategy that blends storytelling, psychology, and intentional design to create meaningful brand and event experiences. Drawing from her theater background, Megan shares how understanding core emotions like safety, importance, and love can influence decision-making and loyalty. They explore the role of self-empathy, wellness, and technology in designing environments that feel welcoming and emotionally resonant. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 m
  • Stop Telling the Biggest Lie in Events in Jason Thomson

    Stop Telling the Biggest Lie in Events in Jason Thomson
    Jun 15 2025
    Canada's most outrageous man in events, Jason Thomson, unveiled the biggest mistake in the events industry. Connect with Jason at speakupgetresults.com or on LinkedIn Get Tim's book, The Marketing Starter on ⁠⁠Amazon⁠⁠ and connect with Tim at ⁠⁠tnhines.com⁠⁠ or on ⁠⁠LinkedIn⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 m
  • What You Can Learn from the Solo Plunge with Sasha Knipe

    What You Can Learn from the Solo Plunge with Sasha Knipe
    May 20 2025
    Experienced event marketer and CEO of The Event Collective, Saha Knipe, sat down to share her story, tips, and benefits of taking the solo plunge. Connect with Sasha at ⁠event-collective.com Get Tim's book, The Marketing Starter on ⁠Amazon⁠ and connect with Tim at ⁠tnhines.com⁠ or on ⁠LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 m
  • Understanding Return on Emotion with Liz Lathan

    Understanding Return on Emotion with Liz Lathan
    May 6 2025
    The infamous Liz Lathan, Co-Founder of Club Ichi and of Community Factory, discusses the concept of Return on Emotion (ROE) in the events industry and her HAAAM framework. Connect with Liz on LinkedIn or at Club Ichi Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 m
  • Using Storytelling to Support Strategic Goals with Jason Koop

    Using Storytelling to Support Strategic Goals with Jason Koop
    Apr 22 2025
    Passionate storyteller, Jason Koop who is the VP of Business Development for Canadian Special Events, shares why he's passionate about content and how it will continue to shape the future of B2B marketing across all sectors. Connect with Jason on LinkedIn and check out Canadian Special Events Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 m
  • Common Mistakes in Event Marketing with Zach Barney

    Common Mistakes in Event Marketing with Zach Barney
    Apr 8 2025
    Zach Barney, Co-founder and CEO at Mobly, discusses the common mistakes made in event marketing strategies from start to finish including lead acquisition, and who the heck should even be at your booth! Connect with Zach on Linkedin or at getmobly.com Get Tim's book, The Marketing Starter on Amazon and connect with Tim at tnhines.com or on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 m
  • Using Content and KPIs to Build a Human Program with Tahira Endean

    Using Content and KPIs to Build a Human Program with Tahira Endean
    Mar 25 2025
    Head of Program at IMEX, Tahira Endean, is the author of two books, Intentional Event Design: Our Professional Opportunity and Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust. She’s a self-described curious event designer and shares how we can leverage content and KPIs to build a more human marketing program Get Tahira's books on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    43 m