In this episode of The Marketing Shakedown, we take a fictional (but kinda genius?) product idea — edible tape to keep your tacos together — and walk it through the real-life steps of building a business from scratch.

This glorious mess of an idea came from one of our audience polls. Spoiler alert: apparently, edible taco tape does exist. No, we’re not paid by Taco Bell. Yes, we’re still proud of what we created.

From vision to launch, we hit 11 actual business startup steps — with a side of sarcasm and salsa. You’ll laugh, you’ll learn, and you’ll probably question everything you’ve ever done with a soft shell.

This week, Brandy and Jodi give you the lowdown on Kempville—their vision for building a connected community of business owners who get marketing and each other. They break down why short-form video is your not-so-secret weapon (no, it doesn’t need to be perfect), and why surprising your customers with a little gift might just be your best marketing move yet.

Intro and Outro music provided by Blankinship and Grimes.

In this episode, Brandy and Jodi from Kemp Marketing, a digital marketing agency for home service businesses in West Tennessee, pull back the curtain on the real-life chaos of running a marketing consulting firm. They talk burnout, breaking up with pointless trends, and how creative content marketing can actually save your energy.

You can find us at www.brandykemp.com

Guest: Jacqueline Denton, Owner of Denton Grange

Summary:

In this episode of The Marketing Shakedown, Brandy sits down with Jacqueline Denton, the owner of Denton Grange, a seasonal greenhouse in Bradford, Tennessee.

Jacqueline shares her journey of navigating the challenges of a seasonal business, especially in the wake of a major setback this year due to target drift.

Despite losing her entire crop, Jacqueline's unwavering community support and her innovative marketing strategies keep her hopeful for a stronger 2025 season.

• Follow Denton Grange on Facebook for updates and sneak peeks: Denton Grange Facebook
• Mark your calendars for the 2025 season and visit Denton Grange at 20 Powell Street, Extended, Bradford, Tennessee.

Links:

• Denton Grange Facebook: Denton Grange Facebook
• Mosby's Restaurant in Bradford: Mosby's Restaurant

Join us for an episode of "Engaging Conversations" as Brandy, the owner of Kemp Marketing, sits down with Jodi, her administrative assistant and wingman. In this episode, we dive into the world of social media engagement, sharing insider tips and proven strategies to boost your online presence and connect with your audience like never before.

Brandy and Jodi reveal some of the methods they use to help clients achieve engagement on their social media platforms. From creative content ideas to leveraging analytics, you'll discover practical tactics that can be applied to any business.

Plus, stay tuned for a teaser about a secret event Kemp Marketing is planning for January 2025. It's an episode packed with insights, fun, and a hint of mystery you won't want to miss! Tune in and take your social media game to the next level with Kemp Marketing.

In this eye-opening episode, I sit down with Kendall from Dragonfly Hemp Company to explore the ins and outs of the hemp industry. Kendall shares her firsthand experiences with hemp farming, the innovative marketing strategies she employs, and the unique challenges she faces selling hemp products in the conservative climate of the Bible Belt.

Whether you're curious about the hemp business or looking for ways to navigate complex market conditions, this episode offers valuable insights into pushing the boundaries in uncharted territories.

You can connect with Kindall here at https://www.facebook.com/DragonflyHempCompany

We filmed live at Hub City Hemp CBD Oil https://www.facebook.com/profile.php?id=100063858617522

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