Most small business owners are so caught up in day-to-day hustle, they miss the bigger trends shaping their industry. What if there was a simple tool that could help you spot market shifts early—before your competitors do?

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the PESTEL framework—a powerful strategic tool big companies use to anticipate change… and how local businesses can use it to stay ahead of the curve.

You’ll discover:

• What PESTEL stands for and why it matters

• Real-life examples from local businesses that used it to pivot and grow

• How to apply it to your marketing—monthly or even weekly

• Quick wins to make your messaging resonate with what customers really care about

Whether you’re running a café, a trades business, or a local service, this episode will show you how to think bigger, market smarter, and future-proof your business.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

If an SEO tool promised to handle everything—from audits and keyword research to AI content creation, backlink tracking, and client reporting—all in one place, would you ditch your current stack?

That’s exactly what Search Atlas by Otto SEO claims to be: an all-in-one platform designed to simplify your SEO efforts, especially for local businesses, freelancers, small agencies, and lean in-house marketing teams. But does it actually deliver? Or is it just another shiny object?

In this deep-dive episode of The Marketing Podcast for Local Businesses, Adam and Josh dissect Search Atlas feature by feature, compare it to major players like Hike SEO, Surfer SEO, Ahrefs, Semrush, and NeuronWriter, and give you a brutally honest verdict based on real-world usage and agency-level expectations.

Here’s what we unpack in this episode:

🚨 What is Search Atlas really offering?
→ We break down its core features: site audits, keyword research, AI writing, backlink tracking, and white-label reporting.

🧪 Tool vs. Tool: How Search Atlas stacks up
→ We compare each feature with what competitors are offering:

• Site Audits: Cleaner than Hike SEO but far less technical than Semrush

• Keyword Research: Intent-focused and visual—but smaller data sets

• AI Content Creation: Handy templates, real-time scoring, but needs editing (and AI content still breaks Google guidelines)

• Backlink Tools: Basic and lacklustre—can’t compete with Ahrefs

• Reporting & White-Label: Decent for small agencies, especially with client branding options

  
  

📊 Pros & Cons Rundown
✅ Clean interface, solid for beginners, budget-friendly
❌ Underwhelming backlink tools, light on local SEO features, no best-in-class elements

💥 Who should (and shouldn’t) use it
→ Is it a fit for your business or agency? We spell it out clearly so you can decide without wasting time or money.

So, is Search Atlas a streamlined solution for lean teams—or a jack-of-all-trades that falls flat when it matters? Tune in for a no-BS verdict from two digital marketers who test these tools every day.

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🔔 Don’t forget to subscribe, leave a review, and share this episode with a fellow business owner!
Your support keeps the content coming.

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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:
📧 Adam (Web Design): hello@websitedesigners.london | 🌍 www.websitedesigners.london
📧 Josh (SEO): hello@improvemysearchranking.com | 🌍 www.improvemysearchranking.com

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Your first 30 days of SEO can either set your website up for explosive growth—or waste months of time and money chasing rankings that never come.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh walk you through the exact SEO launch plan they’ve used to help over 400 local businesses generate more than £200 million in sales—and win the UK Search Awards.

Whether you're a local bakery, garden designer, dentist, or any service-based business, this episode gives you the clear, actionable steps to take in Month 1 to lay the perfect foundation for long-term SEO success.

Here’s what you’ll learn:

✅ How to find and map the best keywords based on intent (with links to earlier episodes for deeper dives)
✅ Which tools to install on Day 1—Google Analytics, Search Console, Bing Places, and more
✅ How to track keywords using platforms like Semrush, Ahrefs, and Moz
✅ Manual and automated competitor research techniques that reveal what’s working in your space
✅ A step-by-step SEO audit checklist—from technical fixes to internal links and schema markup
✅ Why EEAT and conversion-focused design matter just as much as your content
✅ How to measure early progress and pivot your strategy based on real data

You’ll also learn how to structure your site for maximum crawlability, avoid common SEO traps, and start creating pages that not only rank—but convert visitors into customers.

If you’re serious about getting to the top of Google, this episode is your roadmap.

🔔 Don’t forget to subscribe, leave a review, and share this episode with fellow business owners!

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📢 Special Offer for Listeners:
For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
📧 Adam for Website Design: ⁠hello@websitedesigners.london⁠ | 🌍 ⁠www.websitedesigners.london⁠
📧 Josh for SEO: ⁠hello@improvemysearchranking.com⁠ | 🌍 ⁠www.improvemysearchranking.com

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