Episodios

  • Social Media’s Best Strategy Secrets, with Ish Verduzco

    Social Media’s Best Strategy Secrets, with Ish Verduzco
    Jul 18 2025
    In this week’s episode, Daniel takes an in-depth look into the social media universe with Ish Verduzco, the whiz behind a16z crypto's online prowess. Wondering how to carve out your space in the vast social media realm? Ish gets real about building a social presence from A to Z by setting goals, finding your brand's voice, and understanding your audience in 4K clarity, divulging his real-life playbook on the secrets to a slam-dunk brand style guide. Plus, what are the dos and don'ts of hopping onto a new social platform? And what’s the secret sauce to crafting that one viral post that's gonna blow up and get everyone talking? Tune in to find out why the algorithm is your audience and the ultimate marketing hill Ish would die on. Follow Ish: LinkedIn: https://www.linkedin.com/in/ishverduzco Follow Daniel: Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠
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    33 m
  • How to Win at B2B Influencer Marketing with Vin Matano, Founder of Creatorbuzz | Ep. 332

    How to Win at B2B Influencer Marketing with Vin Matano, Founder of Creatorbuzz | Ep. 332
    Jul 16 2025
    Is it really alllll about follower count when it comes to B2B influencer marketing? It’s not. It’s more about who’s following you, than how many. Vin Matano, Founder of Creatorbuzz, talks about how B2B influencer marketing programs can change brands if used correctly AND strategically. From building a full-funnel strategy to choosing the right creators, it can be the tool your brand needs to scale. Plus, what does a good creator brief actually look like? What makes LinkedIn content stand out? How do you incorporate events IRL into your strategy? Some things may surprise you. Whether you’re a Marketer at a B2B company or someone who wants to know more about B2B influencer marketing, this is the episode for you. Follow Vin: LinkedIn: https://www.linkedin.com/in/vinmatano/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    36 m
  • Why You Shouldn't Stop Marketing on Weekends | Bathroom Break #64 🚽

    Why You Shouldn't Stop Marketing on Weekends | Bathroom Break #64 🚽
    Jul 14 2025
    Should brands be Marketing on the weekends? From email open rates and low competition to overlooked calendar hacks and strategic send times, Daniel and Jay unpack why weekends might just be your secret marketing weapon. Jay breaks down why traditional email performance benchmarks fall short on weekends and why it’s critical to treat them separately from weekday sends. Daniel shares B2B tactics for booking meetings based on high-intent weekend browsing. Why are Sundays a gold mine for sends? Plus, Jay reveals his early bird flex and Daniel shares his morning ritual for productivity (hint: it's not just the coffee). This short ‘n sweet Bathroom Break is all about being a weekend warrior, no Sunday Scaries here. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    11 m
  • How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 331

    How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 331
    Jul 11 2025
    Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing. Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do. What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it’s our job to paint the picture so others understand why we do things. Plus, what’s smarter ABM? We talk about how account-based marketing tactics are evolving based on buying signals and behavior. Whether you’re a Marketer at a large company or at a startup, this is the episode for you. Follow Steve: LinkedIn: https://www.linkedin.com/in/stevestano/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    37 m
  • What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Partnerships & Influencer Marketing at Wix | Ep. 330

    What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Partnerships & Influencer Marketing at Wix | Ep. 330
    Jul 9 2025
    Influencer marketing isn’t just for DTC anymore and Sarah Adam is here to prove it. As the force behind Wix’s growing B2B influencer strategy, Sarah shares how she built a program from scratch to scale, working with hundreds of creators across LinkedIn, Instagram, TikTok, and more. And, there’s something that most B2B marketers get wrong about influencer campaigns, why a good brief should actually be brief, and how to think about cost-per-view in an opaque market where creators set the rules. Plus, we find out how Wix measures success, selects creators, balances creative freedom with brand guardrails, and manages long-term partnerships…all without over-engineering or over-scripting. Whether you’re an influencer marketer looking for some new strategies or working on your first creator campaign, this is the episode for you. Follow Sarah: LinkedIn: https://www.linkedin.com/in/1sarahadam/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    37 m
  • Are Waitlists Even Worth It? | Bathroom Break #63 🚽

    Are Waitlists Even Worth It? | Bathroom Break #63 🚽
    Jul 7 2025
    Do waitlists even matter to customers anymore? Or are they a waste of time? Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, there are some instances where a wait list wouldn’t make sense, like a free virtual event. Jay and Daniel talk about building hype…and what to do when that hype gets busted. Plus, what’s the biggest hacks in DTC vs. B2B SaaS? One is using the term “sold out” for social proof and the other is beta access. The OG upsell has always been a long line. How do you do that with a virtual service or product? This short ‘n sweet Bathroom Break is all about waiting…and waiting…and more waiting. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    11 m
  • The Future of Retail Media, with Sephora’s Head of Retail Media

    The Future of Retail Media, with Sephora’s Head of Retail Media
    Jul 4 2025
    Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising. I had a blast chatting with Marco, and you’ll have a blast learning from him. Follow Marco: ⁠https://www.linkedin.com/in/marcosteinsieck/⁠ Follow Daniel: YouTube:⁠ https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter:⁠ https://www.twitter.com/Dmurr68⁠ LinkedIn:⁠ https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com
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    41 m
  • Go-to-Market Plays #13: How to Multiply Your Best Customers

    Go-to-Market Plays #13: How to Multiply Your Best Customers
    Jul 2 2025
    It’s time to talk about customer and market segmentation - no math needed. For now, at least. What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your roadmaps. But what does measuring volume even mean? Daniel reveals that a lot of Marketers have an idea of what their ideal customer is, but the customers who are sharing the best signals may be completely different. Plus, Tamara gives a real-life example about an AI-powered project and how she and her team determined whether their customers were valuable in the long run. If you’re a Marketer who wants to know more about MAP and segmentation, this is the episode for you…And it’s only 13 minutes long. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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    16 m