The Making of a Super Bowl Ad: Behind the Scenes of Advertising's Biggest Night
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The Making of a Super Bowl Ad: Behind the Scenes of Advertising's Biggest Night
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Ever wondered what it really takes to create a Super Bowl ad? The late nights, the client battles, the sheer terror of knowing your work will be judged by over 100 million people?
In this episode, I’m pulling back the curtain on Super Bowl commercials and shifting the focus from the ads themselves to the people who make them and their process.
Hear directly from writers, art directors, media folks, and agency leaders who pour their heart and soul into those big game ads, and discover the untold stories behind advertising's biggest night.
Guests:
Frank Viglione andGaby Bates
Thiago Cruz fromGrey
Chris Petrawski from Bedford Advertising
Jacques Spitzer fromRaindrop
Scott Decker
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