The Magic of Marketing with Bennie F. Johnson
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The Magic of Marketing with Bennie F. Johnson
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🎙️ Welcome to Field Notes: Insights and Observations for the Travel Marketer In this episode, host Eric Hultgren sits down with Bennie F Johnson, CEO of the American Marketing Association (AMA), for a wide-ranging conversation that blends culture, curiosity, and the ever-evolving world of marketing. From walkout songs to why travel marketers need a fresh perspective, Bennie shares his unique take on what makes marketing magical—and why we're living in a golden age for the profession. We dive into everything from high school certifications and the power of local AMA chapters to Fortnite collaborations and how to see familiar destinations with new eyes. 💡 Whether you’re a seasoned travel marketer or just looking to reignite your creative spark, this episode is packed with insight, laughter, and inspiration. 📌 Topics Covered: The AMA’s growing influence in marketing education, reclaiming creativity when you're feeling stuck; Marketing as art, science, and magi,c The importance of storytelling and context in trave,l Why curiosity is a marketer’s superpower