The Local Marketing Trends Podcast Podcast Por Gordon Borrell arte de portada

The Local Marketing Trends Podcast

The Local Marketing Trends Podcast

De: Gordon Borrell
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 Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.2023 Borrell Associates, Inc Local Marketing Trends Podcast Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging

    Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging
    Jun 30 2025
    The outdoor advertising industry is the only legacy media that's been emboldened by internet, continuing to grow while competing media shrink. Hosts Gordon & Corey explore the possibility that the outdoor advertising industry might leverage its digital signage to compete with the local news industry. They bring on outdoor industry consultant Kevin Gephart to pick his brains what's next for outdoor. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    23 m
  • Local Advertising is Sold, Not Bought . . . But Not for Long

    Local Advertising is Sold, Not Bought . . . But Not for Long
    Jun 16 2025
    SMBs are becoming more savvy about advertising. That leads Gordon & Corey to predict the rise of DIY platforms and the fliping of the longtime notion that local advertising is sold, not bought. While the prospect seems scary for publishers, business-transformation expert Kiran Paranjpe from Lineup systems offers a unique perspective on how they might actually benefit. In an interview with Gordon, he suggests local media companies should be the ones offering DIY.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    24 m
  • 2 Big Rocks Headed for the Local Advertising Pond

    2 Big Rocks Headed for the Local Advertising Pond
    May 23 2025
    Two big things are about to ripple the $150 billion local advertising pond. But Corey & Gordon acknowledge completely ignoring them in their newly released annual missive on the state of local advertising. Was it an oversight, or is there something else behind the omission? The podcast features an interview with Allison Schiff, managing editor of AdExchanger, who offers her thoughts on the speed of one of the approaching comets.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    21 m
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