The Liquid Lunch Project Podcast Por Matthew Meehan Luigi Rosabianca arte de portada

The Liquid Lunch Project

The Liquid Lunch Project

De: Matthew Meehan Luigi Rosabianca
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 After decades of experience on Wall Street, in finance and building teams of all sizes in multiple industries, Matthew Meehan and Luigi Rosabianca have a world-class understanding of what it takes to scale (and fund) a successful business. They are here to share a No-BS approach to what is involved in growing an empire. A note before you go any further: This show is only for those who want to grow. Every episode of this podcast is going to lay out actionable advice for business owners and entrepreneurs who want to grow their business. We have fun here - but the fact remains that everything you want is on the other side of something difficult. This show will help you get to that other side.© Copyright: shieldadvisorygroup.com Economía Finanzas Personales Gestión y Liderazgo Liderazgo
Episodios
  • Why Every Founder Needs a CFO (Even a Part-Time One)

    Why Every Founder Needs a CFO (Even a Part-Time One)
    May 21 2025
    Are you confusing bookkeeping with business strategy? In this episode, Matt and Luigi sit down with Salvatore Tirabassi, Managing Director of CFO Pro Analytics, to break down why most business owners are stuck in the past when it comes to CFO support. They unpack the real job of a CFO (spoiler: it’s not just balancing the books) and how fractional CFO services can radically improve financial modeling, raise capital, and get your business ready for whatever’s next. From equity vs. debt to AI tools that save you hours, Sal drops real-world knowledge from decades in the trenches as a VC and CFO. You’ll also hear wild (and painfully relatable) stories from family-owned businesses navigating tariffs, lenders, and internal power shifts. What You’ll Learn in This Episode: Why the real CFO role goes far beyond bookkeeping What it means to create a “single source of truth” in your business Why being “due diligence ready” is non-negotiable for growth How to handle lender decks and pitch decks like a pro The pros and cons of debt vs. equity—and how to choose the right path How AI tools like Claude are quietly changing the game Favorite Quote: “I would want to show a lender a projection that includes the capital — and here’s what the business looks like with the money.” About the Guest: Salvatore Tirabasi is the founder and Managing Director of CFO Pro Analytics. With a background in venture capital and private equity, he brings high-level financial strategy to small and mid-sized businesses, delivering enterprise-grade CFO support at a fraction of the cost. This episode is for you if: You’re tired of reactive financials, want to understand your numbers, or need strategic funding…without the guesswork. 👉 Tune in and find out what it takes to grow smarter, not just harder. Connect with Salvatore: Facebook Instagram LinkedIn Substack Website Like what you heard? Don’t forget to subscribe, rate, and review! 🎧 Listen (or watch) The Liquid Lunch Project on all major platforms, including: Our website Apple Podcasts Spotify Audible YouTube 📧 Want even more? Subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. Available on Substack: https://theweeklyfromshieldadvisory.substack.com/ Connect with us on Instagram: ➡️ @matthew.r.meehan➡️ @luigi_rosabianca, ➡️ https://www.instagram.com/theliquidlunchproject/
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    40 m
  • He Built the World’s Most Popular Weighted Blanket—Then Sold It for $50M

    He Built the World’s Most Popular Weighted Blanket—Then Sold It for $50M
    May 14 2025

    Ever sold your dog for a fat check and got a standing ovation for it?

    That’s how Aaron Spivak describes selling the company he built from scratch into a $50M powerhouse.

    In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Aaron, the DJ-turned-juice-slinger-turned-weighted-blanket-mogul, to unpack how grit, delusion, and one viral Kickstarter helped him build Hush, one of the top DTC brands in Canada.

    He dives into the real emotional cost of selling a business, why customer conversations are his secret weapon, and how Founders Club is helping entrepreneurs get real support.

    What You’ll Learn in This Episode:

    • The stroke that changed everything…and how a side hustle became a lifeline

    • Why Aaron still DJed after hitting $25M in revenue

    • The secret power of calling every single customer (yes, really)

    • How to turn a blanket into a movement (and a $50M exit)

    • What Dragon’s Den taught him about performance, not pitching

    • The real emotional chaos of selling your “business baby”

    • Why Founders Club isn’t another BS mastermind — and who it’s really for

    Who is Aaron?
    Aaron Spivak is a serial entrepreneur who co-founded Revita, Hush Blankets, and most recently Founders Club, a global community for high-growth founders. From DJing bar mitzvahs to delivering mattresses in his Audi, Aaron’s story is anything but typical.

    Favorite Quote:
    "When I sold my business, it felt like someone bought my dog and the whole world clapped."

    Take Action:
    Tune in to hear why hard work beats hype — and what’s next for the guy who refuses to slow down.

    Connect with Aaron:

    • Instagram (The Founders Club): @thefoundersclub

    • Website: https://www.aspivak.com

    • Linkedin: https://www.linkedin.com/in/aaron-spivak1/

    Like what you heard? Don’t forget to subscribe, rate, and review!

    🎧 Listen (or watch) The Liquid Lunch Project on all major platforms, including:

    • Our website

    • Apple Podcasts

    • Spotify

    • Audible

    • YouTube

    📧 Want even more? Subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.

    Available on Substack: https://theweeklyfromshieldadvisory.substack.com/

    Connect with us on Instagram:
    ➡️ @matthew.r.meehan
    ➡️ @luigi_rosabianca,
    ➡️ https://www.instagram.com/theliquidlunchproject/
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    50 m
  • Blood, Sweat & Stem Cells: Scaling a Longevity Empire After the NFL

    Blood, Sweat & Stem Cells: Scaling a Longevity Empire After the NFL
    May 7 2025

    What if your health routine mattered more than your hustle? Jimmy St. Louis traded shoulder pads for stem cells…and he’s building a business that could outlive us all.

    In this episode, Matt and Luigi sit down with Jimmy St. Louis (former NFL player, serial entrepreneur, and CEO of Agentis Longevity) to talk about the future of healthcare that doesn’t start in a waiting room. From biohacking to business strategy, Jimmy breaks down how he’s turning the longevity space into a movement; accessible, affordable, and built for people who actually live in the real world (no ice baths required).

    What we’re covering:

    • Why true longevity starts with understanding your own damn body

    • The difference between hormone therapy and doping (yes, there’s a line)

    • What private equity actually looks like behind the scenes

    • The “rest, recover, repeat” rule that applies to business and life

    • How Jimmy grew a med-tech company from 9 to thousands of employees

    • Biohacks that aren’t just for billionaires…or Brian Johnson wannabes

    • Why his daughter is already smarter about EMFs than most adults

    Who is Jimmy?

    Jimmy St. Louis is a former Tennessee Titans tight end, U.S. National Rower, multi-exit entrepreneur, and current CEO of Agentis Longevity, a healthcare platform redefining how everyday people access elite-level health optimization.

    Favorite Quote:

    "If you add something new to your lifestyle, something else has to change."

    Take Action:

    Want to know what NFL grit, Wall Street brains, and regenerative medicine have in common? Tune in now to find out; this episode is a game-changer for anyone serious about playing the long game in business and health.

    Connect with Jimmy:

    • Website

    • LinkedIn

    Like what you heard? Don’t forget to subscribe, rate, and review!

    🎧 Listen (or watch) The Liquid Lunch Project on all major platforms, including:

    • Our website

    • Apple Podcasts

    • Spotify

    • Audible

    • YouTube

    📧 Want even more? Subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.

    Available on Substack: https://theweeklyfromshieldadvisory.substack.com/



    Connect with us on Instagram:
    ➡️ @matthew.r.meehan
    ➡️ @luigi_rosabianca,
    ➡️ https://www.instagram.com/theliquidlunchproject/
    Más Menos
    43 m
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