Labubu, the “cute but creepy” character from The Monsters series by Hong Kong artist Kasing Lung, has taken over the world….and now India. Once a niche designer toy, Labubu is now a global collectible phenomenon fuelled by Pop Mart’s blind box strategy and major celebrity endorsements from Rihanna to Karan Johar. With prices ranging from ₹4,000 to over ₹1 crore, Labubu is driving a fast-growing collectibles trend in India. From social media unboxings to resale site frenzies, the demand shows no signs of waning. Host Dia rekhi talks to resellers Nikhil Jain of City Kicks India and Abbas Ali Zaveri, founder at Hype Fly India about why Indian collectors are rushing to join this global club.

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