Have you ever had an idea that you knew had only a 1% chance of working... and you chased it anyway?

This episode is that story. 🎥✨

What started as a spontaneous mention on a podcast turned into a one-minute pitch, a full-blown vlog, a custom merch drop, and a mission to prove that ideas only matter if you execute on them.

In this behind-the-scenes solo episode, I walk you through:

• The messy middle of building something new—and not knowing how it’ll turn out
• Why I created a 60-second video pitch for My First Million (and how I planned every frame)
• How I chose a business to feature, crafted a story, and built a strategic hook
• The mindset shift from perfection to experimentation
• The logistical dance of vlogging, storytelling, and honoring someone else’s business
• Why your million-dollar idea isn’t just the idea—it’s what you do with it

And yes… I even printed a custom sweater as part of the pitch. 🎁👕

This is one part content strategy, one part personal reinvention, and 100% proof that even if your idea doesn’t “work”—it can still move you forward.

I hope this inspires you to chase your idea too. Because if it matters to you, it's worth doing.

Click >>PLAY<< to hear all of this and:

[00:01] A Duffy boat, a divine idea, and a nudge from JD

[00:04] The inspiration from the My First Million podcast

[00:07] Creating a one-minute video for a 1-in-a-million chance

[00:10] The storytelling dilemma: who is this video really for?

[00:13] Nailing the voice of the story: execution over documentation

[00:16] Behind the scenes: choosing the business, logistics, and filming

[00:19] Why I created a custom sweater and a surprise landing page

[00:22] What makes this project meaningful—beyond the outcome

[00:25] Final reflections: what “just send it” really means to me

[00:27] The finished pitch: telling Mary’s story in 60 seconds

Listen to Related Episodes:

• How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires
• How to Prepare, Create, and Deliver Your Pitch
• How to Successfully Expand Your Business Into New Markets

Relevant Links Mentioned:

• My First Million Episode 677
• The landing page I sent to Shaan: https://jasminestar.com/myfirstmillion

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode542

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

In a world racing toward AI, real human connection is your superpower. 🔥 I chat with Amy Sangster, CEO of Member Up, about building profitable communities, launching memberships, and future-proofing your brand. Ready to grow with impact and heart? Visit JasmineStar.com/memberup to get started.

Click >>PLAY<< to hear all of this and:

[01:22] Why every entrepreneur must adapt to a post-AI world—now.

[03:23] The biggest shift Amy sees coming—and how she’s preparing for it.

[12:45] What AI can’t replace: the power of YOU and your community.

[20:18] Amy’s framework for launching a profitable community in 30 days.

[35:12] Why connection beats conversion when building long-term business success.

[47:10] Acting like a $100M community leader (even before the revenue shows up).

[48:32] Get Amy’s 200 business ideas + training at memberup.com/200 and /training.

Listen to Related Episodes:

• The Business of Creativity: Finding Ways To Help Your Community Win with Peter Lobanov
• Sophisticated Marketing: Creating Content That Builds Community with Chris Do

Connect With Amy Sangster:

Amy started her career working at a bank in Australia, while also creating YouTube content sharing her life and teaching simple personal finance strategies. Her videos reached over 100 million views, empowering more than 80,000 students to take control of their finances. Today, she is the CEO and Co-Founder of MemberUp.com, a community software platform that helps creators build and monetize thriving communities around topics they love.

• Instagram: @amysangster53
• Free Business Ideas: memberup.com/200
• Free Community Training: memberup.com/training

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode541

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

I’m opening the doors soon to my 7-figure mastermind. Find out more and join the waitlist here so you’re first to know when applications open: https://JasmineStar.com/mastermind <<

Let’s talk about the F-word… and no, not that one. I’m talking about Feast, Famine, Funnels, and Fatigue (okay, maybe that’s four F-words 😅).

In this solo episode, I’m bringing you into a raw, unfiltered conversation I had inside my mastermind for 7-figure founders. This isn’t a polished keynote. This is scrappy, honest truth-telling about why content is still king, why marketing is exhausting (and that’s normal), and what it really takes to stay relevant in a market that moves faster than ever.

We’re diving into:

• Why content is your business moat and your growth multiplier
• How the marketing game changes daily (and how to keep up)
• What it means to lead a team without abdicating responsibility
• The burnout that happens when you expect your team to be as hungry as you are
• The behind-the-scenes of working with a corporate CMO trying to “think like a startup”
• A crazy story of an $18M marketing budget slashed to $3M and what they did next
• Why the best-performing ad had nothing to do with fancy production (spoiler: it was men's underwear and Canva)

If you’ve ever felt tired, unsure, or tempted to “set it and forget it” with your content or funnels… this episode is the wake-up call you didn’t know you needed.

It’s gritty, it’s real, and it’s straight from the trenches of conversations I’m having with powerhouse entrepreneurs every single day.

Let’s get our hands dirty, let’s create the content inventory, and let’s stay at the table—because marketing doesn’t slow down, and neither should we.

Click >>PLAY<< to hear all of this and:

[00:01] Why content is the moat of your business—and your fast track to growth [00:58] Raw insights from a mastermind with 7-figure founders: why evergreen funnels aren’t enough [02:24] Why marketing feels exhausting: the buffet is always moving [03:30] Hard truths: You haven’t earned the right to abdicate your marketing responsibility [04:39] What a corporate CMO learned after an $18M budget got slashed: Think like a startup [05:39] The Canva ad that beat every fancy reel: why scrappy wins [06:45] Reassessing your funnel? Start here, not at the top

For full show notes, visit jasminestar.com/podcast/episode540

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

Ever feel like your business is outgrowing you?

Like you’re stuck in the daily grind, managing everyone and everything, and somehow still have no time to think big?

Been there. 🙋🏻‍♀️

In this episode, I’m pulling back the curtain on how I hired my right hand: our Chief Operating Officer (COO)—and what that decision has meant for scaling our business beyond 7 figures.

It all started with a simple question Jade (now our COO) asked me:

“What would make you fire me?”

😳 Cue the mic drop.

And in that moment, I realized… if I couldn’t answer that, I wasn’t leading with clarity.

So we’re diving deep into:

• How I knew it was time to hire an integrator
• What role I hired for before calling her “COO” (hint: humility check)
• The Harvard Business Review article that changed the way I viewed operational leadership
• The one KPI I gave her (yes, one)—and why it works like magic
• The real reason I trust her to lead even when I’m not looking
• How we define success together, not just in numbers but in execution

Whether you’re a 7-figure founder looking to scale to 8, or you're dreaming of finding someone to help carry the load of building a big business with heart—this episode is your guide to making that vision a reality.

Spoiler alert: It’s less about resumes and more about trust, alignment, and execution.

Grab your notebook—you’ll want to jot this down.

Click >>PLAY<< to hear all of this and:

[00:02] How the question “What would make you fire me?” sparked a leadership reflection

[00:08] When I knew I needed a COO—and the chaos that led me there

[00:13] The Harvard Business Review insight that changed how I hire

[00:21] The unusual path I used to test and promote our COO

[00:31] Why I only gave her one KPI—and how it works better than a spreadsheet

[00:38] What my COO does that I could never do myself

[00:44] Questions you should ask yourself before hiring your right hand

[00:54] What would make you fire your COO? Define it—before you need to

Listen to Related Episodes:

• How to Create Team Systems and Operations That Simplify Scaling and Growth
• How to Find and Hire the Perfect COO or Operations Specialist
• Eavesdrop on a Private Call with Me and My Business Mentor

>>Harvard Business Review Article Mentioned<<

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

I didn’t know how stuck I was… until I sat down with Dr. Natasha Jordan.

In this powerful conversation, I share one of the most transformative leadership journeys I’ve ever experienced—and how Dr. Natasha, an executive coach for 7- and 8-figure entrepreneurs, helped guide me through it.

We talk about:

• The assessment that rocked my leadership identity
• Emotional triggers sabotaging my growth
• Childhood coping becoming business habits
• The convo with Gary Vee that hit different
• Why “strong and self-reliant” can keep you stuck
• How to redefine what it means to lead powerfully

This isn’t just a business episode—it’s a permission slip to rise into the next version of you.

Click >>PLAY<< to hear all of this and:

[00:01] The assessment that exposed everything I’d been hiding as a leader

[06:00] My emotional triggers and how they showed up in business

[10:45] Uncovering the "if-then" agreements I didn’t know I made

[14:15] My true breakthrough: realizing it wasn’t my mom—it was my lack of trust

[18:20] How this inner shift impacted my call with Gary Vee

[22:00] How to identify your needs as a leader and where they came from

[29:30] Surprising patterns from 7-figure female founders: strong + self-reliant

[33:00] Why asking for help is the next level of leadership

[38:00] You can’t keep running on fumes. Here’s why the work matters

[43:00] How Dr. Natasha’s background in marketing + psychology creates lasting transformation

Listen to Related Episodes:

• Big Business Growth: Strategy Marketing with Seth Godin (a.k.a. Willy Wonka)
• How to Get Ahead of 99% of Business Owners
• 10 Ways To Avoid Getting Stuck in Business

Connect With Dr. Natasha Jordan:

Dr. Natasha Jordan is an executive coach and industrial-organizational psychologist who helps 7- and 8-figure entrepreneurs do the unseen work to have visible impact. She blends psychology, leadership, and business strategy to help founders lead with clarity, self-trust, and power. She’s worked with the Sasha Group (a VaynerMedia company), and she created a free 5-day leadership challenge for entrepreneurs ready to start their transformation.

🔗 Website: www.drnatashaj.com

📲 IG: @drnatasha.phd

💼 LinkedIn: Dr. Natash

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever looked around your business, your dream, your life and thought: “Who am I to be here?”

Yeah. Me too.

This episode is a raw, real, and honest repurposed interview from when I was a guest on the Go Getters Podcast with my southern soul sister, Kayse Morris. And we’re tackling something that every single entrepreneur deals with—Imposter Syndrome.

You know that voice—the one that says:

• You’re not good enough.
• Someone else is already doing it.
• What if you fail?
• Who do you think you are?

I’ve been there. And in this conversation, I share the exact mindset shift that helped me silence that voice and finally start moving forward with boldness.

Instead of asking, “Who am I to…?”

I began asking, “Who am I not to?”

Let that sit for a moment.

👆 That right there became my daily reminder: I was born for this.

Not because I had all the answers, funding, experience, or confidence.

But because I was willing to show up, learn as I went, and take action even when I was terrified.

You’ll also hear me share:

• The weight of being a first-generation Latina entrepreneur
• What it felt like to wear “imposter syndrome” like a varsity jacket
• How being scared is actually a sign you’re doing something big
• Why confidence isn’t a prerequisite—it’s a result of consistent action

If you’ve ever doubted yourself, this is your pep talk in podcast form.

Let’s throw off the jacket of fear, stop waiting for permission, and remind ourselves that we were made for more.

Click play to hear all of this and:

[00:59] Why imposter syndrome hits harder than we expect—and how to define it in a way that resonates.

[02:24] My "varsity jacket" analogy that perfectly illustrates how imposter syndrome lingers.

[03:19] The mindset shift that changed everything: “Who am I not to do this?”

[03:39] Does confidence come naturally? Jasmine sets the record straight (and shares her hilarious “lawyer from birth” story).

[05:10] Why being scared doesn’t mean you’re not ready—it means you’re doing something meaningful.

[06:50] My advice for entrepreneurs still waiting to feel “ready.”

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode537

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

There’s something that feels almost criminal about saying no to a good opportunity, right?

It looks great on paper, it’s in alignment with your goals, the money is forecasted, the deliverables are clear, and you’ve even mentally committed to it… but something inside you says, “This isn’t it.”

That happened to me recently, and in this episode, I’m pulling back the curtain on the decision I made to walk away from a highly aligned opportunity—and why.

Let me be clear: this wasn’t just any opportunity. It was one we’d already factored into our 2025 revenue plan. It was a perfect fit on paper, and I’d been expecting (and prepping for) the call for months.

But here’s the thing… when it came time to sign the dotted line, I couldn’t do it.

It made no logical sense. And my COO? She was stunned.

But as I explain in this episode, I believe our bodies are pattern-spotting machines. And sometimes what we call “intuition” is actually our brain detecting something off—even when we can’t articulate why.

So here’s what I did: I sat with that feeling, but I didn’t stop there. I forced myself to go find the facts to justify the feelings.

Because while I don’t believe in building a business on emotion, I do believe in using intuition as a prompt—and then using data to make a final decision.

Inside this episode, I’ll walk you through:

• The opportunity I turned down and why it was so hard to say no
• The process I use to reverse-engineer my intuition into facts
• How I define “productive vs. busy” in my daily work life
• Why trusting yourself is the best business strategy you’ll ever invest in

If you’ve ever felt torn between logic and gut instinct—or wondered how to tell when an opportunity is right—this episode is for you.

Your goals don’t require you to say yes to everything.

Sometimes the most strategic move is walking away.

Click >>PLAY<< to hear all of this and:

[00:01] Why I turned down a forecasted, on-brand, high-revenue opportunity

[03:00] The conflict between logic and intuition—and how I handle it in business

[05:15] What intuition really is (spoiler: it’s your brain spotting patterns)

[06:45] The moment I knew something was “off” and how I investigated it

[08:30] How I flipped my gut instinct into data to justify my decision

[11:00] Why being productive doesn’t always mean being busy—and how to tell the difference

[12:15] The gift of saying no, and what it makes space for

Listen to Related Episodes:

• 10 Ways To Avoid Getting Stuck in Business
• Five Things My Team and I Do to Stay Productive and Reach Our Goals

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode536

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

From bankruptcy to Buffalo Wild Wings to building a multi-million dollar paint party business—Heidi Easley’s story is one for the books. 🎨✨

In this episode, Heidi (artist, educator, author, and founder of Texas Art & Soul + 100K Creative) shares how she rebuilt her life from rock bottom by turning her creativity into cash. We dive into:

• The moment her business clicked (outside a Starbucks!)
• Scaling to 3,000+ online members from in-person parties
• Her surprising Facebook ad hack that changed everything
• How she leads with strategy, heart—and a spreadsheet!
• The lavender farm dream she and her husband brought to life

This convo is equal parts inspiration, business strategy, and soulful truth. If you’ve ever doubted your dream, Heidi’s story will remind you: you’re not done yet.

Click play to hear all of this and:

[00:02] From bankruptcy to painting surfboards: Heidi’s powerful backstory

[08:00] The paint party that changed everything: $50 to $4K in one night

[14:20] The business model: Memberships, courses, affiliates, and in-person events

[22:39] Strategic bets, paid ads, and scaling to her biggest launch ever

[28:00] How spreadsheets replaced stress: Leading with data, not drama

[30:40] Letting go of control: Building a team and stepping into CEO leadership

[36:32] Buying Whimsy Hollow: A lavender farm, a dream, and a new chapter

[41:23] Your dreams don’t die. They haunt you. Why Heidi wrote her book

[43:49] How to connect with Heidi and be part of her next big thing

Connect With Heidi Easley:

Heidi Easley is the founder of Texas Art & Soul, a multi-million dollar brand teaching artists and crafters how to make money hosting paint parties. She’s also the creator of 100K Creative, where she helps creatives scale their businesses online. After going bankrupt before 30, Heidi rebuilt her life and business one paintbrush at a time—and now empowers thousands of artists to do the same.

🖌️ IG: @texasartandsoul_

🌿 New brand: @100kcreative

💻 Website: www.texasartandsoul.com

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode535

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!