Curious if a group program is the right next step for your business? In this new episode on the Humane Marketing podcast, Sarah Santacroce talks with group program expert Kerry Dobson about the power of small, interactive groups.

Together, they explore what truly defines a group program, the unique benefits of intimate settings, the facilitator’s role, and the importance of understanding your “why” before getting started. If you’re an entrepreneur seeking clarity and a more humane approach to group offerings, this conversation is for you.

• The definition of a group program and how it compares to other offerings, such as online courses or memberships.
• The distinction between large-scale “guru” group programs (one-to-thousands) and smaller, more intimate groups, and the impact on transformation and participant connection.
• The unique value and magic that happens in smaller, intimate groups, especially regarding participant-to-participant connection and transformation.
• The facilitator’s role in group programs and why it can be more powerful to host smaller groups rather than large ones.
• The business and impact considerations of running small versus large group programs, including the challenges and benefits of each model.
• The pitfalls of trying to emulate large-scale group models when starting out, and the importance of building impactful small groups first.
• The significance of understanding your “why” before creating a group program, and the questions to consider before deciding if a group program is right for you.
• A sneak preview of what we’ll work on during the Collab Workshop with Kerry on July 2nd. If you’d like to join us go to humane.marketing/workshop

Watch this episode on YouTube

In this episode titled Money Motivators, I’m joined by Leisa Peterson for a deep and nourishing conversation about our relationship with money. We explore the roots of our money story, what truly motivates us, and why healing around money is so essential, especially for heart-centered entrepreneurs.

Leisa shares her own journey from financial advisor to conscious money mentor, the disillusionment with a broken system, and why she turned to fiction to tell the story of transformation in her new book The Money Catalyst.

This episode is an invitation to reflect on your own money motivators and to begin rewriting your story from a place of self-worth, clarity, and courage.

• 🌱 Leisa Peterson’s journey from financial advisor to conscious money mentor—and why she left the traditional finance world.
• 💔 The disillusionment with our broken money system and how hard it is to “unplug from the matrix.”
• 📖 Her new book The Money Catalyst—a novel that follows Mirabelle’s transformational journey through 8 money catalysts.
• 💡 The connection between self-worth and money—how our inner beliefs shape our financial reality.
• 🎭 Why fiction was the best format to share deeper money insights and how storytelling can heal.
• 🌀 How transformation around money isn’t just educational—it’s emotional, spiritual, and deeply personal.

Hello, friends. I’m coming back to you with a loving nudge and a gentle reminder that if you’ve been meaning to join our Conversations for Change, support the fundraiser, — this is your moment. 🌿

Before I go into the details, I just want to pause and celebrate what we’ve already created together. 💚

Every single contribution, every person who said yes to doing business differently — it’s been so heartwarming to witness. You are showing that there’s real energy behind this humane way of working, and I’m beyond grateful.

I’d love for you to join us too!

We are in the final days, but the fundraiser is still running until June 9th and I would so appreciate your presence, your energy, and yes, your support in helping this new way of doing business emerge .. When you join, you’re not only supporting the launch of my new book Business Like We're Human, but you also get:

✨ Access to all 4 live workshops
✨ The eBook and audiobook versions of Business Like We're Human
✨ A replay hub, in case you can’t attend live

Join us at: humane.marketing/conversationsforchange