The Growth Bites Podcast Podcast Por Jo Perrotta arte de portada

The Growth Bites Podcast

The Growth Bites Podcast

De: Jo Perrotta
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Welcome to the Growth Bites Podcast, Jo Perotta, Founder and MD of Marmalade Marketing sits down for some heart-to-heart chats with industry leaders, as they share lessons, learnings and laughs (the new ‘live laugh love’).

Join Jo as she uncovers the secrets of their success, one growth bite at a time. From the vast potential of marketing technology to the trials and tribulations of business leadership. Grab a cuppa and listen up, you don’t want to miss this.

Founder and Managing Director of Marmalade Marketing, Jo Perrotta is a powerhouse in building and executing marketing strategies for businesses in recruitment and beyond. With an extensive track record spanning over 20 years, Jo has done and seen it all. In her previous roles, from Marketing Manager in the charity sector to Head of Marketing for an international recruitment business, she has built marketing functions from the ground up - and has the battle scars to prove it. Spearheading Marmalade Marketing into its 7th year, Jo’s on a mission to shape how technology and creativity revolutionise revenue-generating marketing. On the Growth Bites podcast, Jo gets to the warts-and-all details with directors, owners and founders on what it takes to scale a business for success.

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Episodios
  • Duke Tanson: What Can Recruitment Can Learn from eCommerce?
    Jul 17 2025

    What does a seasoned digital leader with experience at Boohoo, Missguided and now Glamira have to say about the realities of modern marketing?

    Quite a lot and it’s just as relevant for recruitment leaders as it is for e-commerce brands.

    In this episode, Duke shares his career journey and talks candidly about the impact of privacy regulations, the rise of AI, and why marketing fundamentals haven’t changed, even if the tools have.

    He explains how brands can improve personalisation, deal with changing search behaviours, and balance creative ideas with commercial outcomes. There’s insight on segmentation, evolving attribution models, and how to stay relevant in a shifting digital landscape, without losing the human connection.

    This one’s packed with experience and real-world lessons. Worth your ears if you care about smarter, more strategic marketing.


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    32 m
  • Simon Malpas: Stop Wasting Your Recruitment Advertising Budget
    Jul 3 2025

    In this episode of Growth Bites, Jo sits down with Simon Malpas, Co-founder of TRS Media, to unpack the messy truth about recruitment advertising and what smart agencies are doing differently.

    With over 20 years in the industry, including senior roles at Totaljobs and Jobsite, Simon now helps recruitment agencies take control of their job board spend. He shares why simply renewing last year’s contract is no longer good enough and how data-led health checks are helping teams spend less but get more.

    If you’re a recruitment leader or marketer looking to optimise budgets, improve candidate quality and use your data better, this one’s for you!


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    36 m
  • Michael Halpin: Accessible by Design: What the EAA Means for Recruitment in 2025
    Jun 11 2025

    In this episode of Growth Bites, Jo sits down with Michael Halpin, Head of Global Marketing at Recite Me, to explore the business-critical topic of accessibility in recruitment. With the European Accessibility Act (EAA) coming into force in June 2025, many recruitment agencies are still unsure about what’s required, where to begin, or how this will affect their candidate experience. Michael breaks it all down clearly, offering both strategic insight and practical next steps.


    He explains what the EAA actually means for UK-based recruitment businesses (even post-Brexit) and why it’s vital to start planning now. The conversation touches on how inclusive digital experiences can open up candidate pools, boost SEO, and build brand trust, making accessibility a commercial win as well as a compliance need.


    Michael also shares real-world examples and easy actions teams can take today, including how to audit your website, improve user journeys, and make content accessible without overloading internal teams. He highlights common pitfalls, the importance of accessible ATS systems, and how small changes can lead to major improvements in candidate experience and conversion rates.


    If you’re a marketing lead, agency founder, or ops specialist looking to get ahead of the deadline and make your brand more inclusive in the process, this episode is a great place to start.

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    25 m
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