The Future IS Audio Podcast Por Josh Liston | @joshuacliston arte de portada

The Future IS Audio

The Future IS Audio

De: Josh Liston | @joshuacliston
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The Future IS Audio (the podcast) is an audio accompaniment for The Future IS Audio newsletter, homed on LinkedIn. This article was written and read by long-time Podcaster and Professional Podcast Editor, Josh Liston from Australia. In this show Josh wants to share both his love and appreciation for the audio medium (Podcasting, Audiobooks, Audio-dramas, and Voice-Over) as well as share all the lessons he's learned in his 13+ years in the medium that have helped him make better (and more sustainable) audio programs. To be clear, we're not anti-Video Podcasting over here, we're just pro Audio-first Podcasting. [ This feed was formerly known as Deadset Podcasting ]JCALdigital.org (2025) Arte Economía Marketing Marketing y Ventas
Episodios
  • Avoid Saying "This Is A True Story", "This Really Happened", and "To Be Completely Honest With You"
    Jul 4 2025

    https://www.jcaldigital.org/the-future-is-audio

    For better communication in your Podcast, avoid using the following phrases in your show.

    • Avoid "This Is A True Story".
    • Avoid "This Really Happened".
    • Avoid "To Be Completely Honest With You".

    Email: josh@jcaldigital.org

    The Future IS Audio newsletter on LinkedIn: https://www.linkedin.com/newsletters/the-future-is-audio-7283949012901076992/

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    1 m
  • TFIA Issue #10 - 4 Ways to Make Your Audio Podcast Sound Dated (Potentially).
    Mar 29 2025

    The Future IS Audio newsletter on LinkedIn: https://www.linkedin.com/pulse/4-ways-make-your-audio-podcast-sound-dated-josh-liston-yypjc

    4 Ways to Make Your Audio Podcast Sound Dated (Potentially).

    1. Cliffhanger-Openers to every episode of your show. These can be great, but most often are not.
    2. Adding Background Music to every segment of the production. The emotionality in the melody of the music can enhance the mood of your Podcast (when it's perfectly chosen or composed to suit the episode), but it can also distort the intended delivery and tone of the dialogue. It's also a poor substitute for putting real emotion and intention into the voice recording itself.
    3. Using Music and Sound Design Elements straight out of a 2014 Tim Ferriss YouTube Video.
    4. Overloading your production with audio clips from film and TV from the 70's, 80's and 90's. I love this stuff personally (in moderation), but too much of this can feel like, 'HEY! I've got a new toy with heaps of buttons on it, and here's a bunch of now 30 year old noises I like."

    What makes a Podcast sound dated to you?

    Happy Podcasting!

    ….

    Episode Production Chain: Rode Wireless Micro >> Rode Capture App for iOS >> Auphonic Desktop App for Levelling and Noise Reduction >> Adobe Audition for Compression, Reverb and Click Reduction, Editing, and Export.

    ....

    Email me your thoughts to josh@jcaldigital.org or DM me here on LinkedIn or comment below on this post.

    Get the Audio Podcast: https://www.jcaldigital.org/the-future-is-audio

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    2 m
  • TFIA Issue #9 - Podcast Growth is "Straightforward", Just Be A Guest On Other Shows.
    Mar 28 2025

    The Future IS Audio newsletter on LinkedIn: https://www.linkedin.com/pulse/podcast-growth-straightforward-just-guest-other-shows-josh-liston-5bwbc/

    TL;DR: Guesting on other Podcasts is amazing and you should definitely jump on the majority of opportunities to do so, but don't let your success or lack thereof getting booked define your value as a Podcaster.

    No single piece of Podcast Growth Advice bothers me quite as much as "just be a guest on other shows" does, like it's so easy to do. As the great Alban Brooke (Head of Marketing at BuzzSprout) said recently on X, "If it (Guesting) was super easy then we’d all be doing it constantly", and I couldn't have said it better myself.

    I've been living and breathing Podcasting and the Podcast Medium since 2012, and I've never met a single person (outside of domain experts, famous folks, and subculture superstars) that find getting booked on Podcasts as a Guest, easy. In fact, it's rare, it's difficult, and is often outpaced by the sheer rejection of trying to get booked.

    My advice would be to Share the H out of the shows you CARE most about, and instead of thinking, "how can I get on that show so they can help me grow?", start by thinking, "what can I do (over the long-term) to help them grow?" Good things come most often from a good place.

    The other short-long of it: Although I believe that being a Guest on other shows is incredibly valuable for growing your own show, anyone out there pushing "Guesting" as an easy to implement solve-all for growing your Podcast, is leaving out a great chunk of the process and the negative impact of continued-rejection in the Arts, and in business.

    Happy Podcasting!

    ….

    Episode Production Chain: Rode Wireless Micro >> Rode Capture App for iOS >> Auphonic Website for Levelling, EQ, Compression, Reverb and Noise Reduction >> Adobe Audition for Editing and Export.

    Email Josh your thoughts to josh@jcaldigital.org or DM him on LinkedIn.

    Get the Audio Podcast: https://www.jcaldigital.org/the-future-is-audio

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    3 m
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