The Fuel Podcast Podcast Por Keith Smith arte de portada

The Fuel Podcast

The Fuel Podcast

De: Keith Smith
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 Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore the essence of creativity in the realm of marketing. How do creative agencies spark innovative ideas that captivate audiences? We delve into the environment that allows wild and imaginative creative directors to summon their muses and generate ideas that stand the test of time. Keywords: creativity, innovation, marketing ideas, imaginative, creative directors. What makes a brand unforgettable? We examine the power of a single great idea and its potential to leave a lasting impact. We dissect the elements that contribute to the memorability of brands, exploring taglines, jingles, and social media campaigns that become cultural phenomena. Keywords: memorable brands, impactful ideas, taglines, jingles, cultural phenomena. Behind every successful creative agency lies a cohesive team. We delve into the dynamics of how diverse talents and skills come together to form an efficient unit. We uncover the secrets of team collaboration, communication, and synergy that drive creative agencies forward. Keywords: team dynamics, efficient collaboration, diverse talents, communication. Clients are the lifeblood of any agency. What attracts clients to creative agencies and how can agencies can foster lasting relationships? We explore the art of effective client acquisition, networking, and showcasing a unique value proposition that resonates with clients. Keywords: attracting clients, client acquisition, relationship building, value proposition. The creative marketing landscape has evolved over the decades. We draw parallels between the golden era of the 1970s, 80s, and 90s and today's digital age. How has the process of creativity, client engagement, and marketing changed? We reflect on the past and glimpse into the future. Keywords: evolving landscape, creative marketing, digital age, past vs. present. Join us as we interview legendary figures from the advertising world on both sides of the Atlantic Ocean. These industry pioneers share their insights, experiences, and perspectives on the evolution of creative marketing. We tap into their wisdom to uncover the timeless principles of successful agencies. Keywords: industry pioneers, advertising legends, insights, experiences, creative marketing. Our journey takes a deeper dive into pressing industry topics. From Diversity & Equality and Inclusion to Greenwashing, Corporate and Social Responsibility, Remote and Flexible Working, and the impact of Artificial Intelligence, we explore the critical issues that shape the future of creative marketing. Keywords: Diversity & Equality, Greenwashing, Corporate Responsibility, Remote Working, Artificial Intelligence. The Fuel Podcast is your passport to a world of creativity, growth, and innovation in the realm of creative marketing. Join us as we uncover the secrets behind the success of creative agencies, one episode at a time. Whether you're an industry professional, marketer, or simply curious about the world of advertising, this podcast promises insights, inspiration, and a deeper understanding of the art of creative marketing. Tune in, learn, and fuel your passion for creativity. hPekzt8ilUQXcs5FrlgPCopyright Orchard Consultancy Inc Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Amy Taylor - Zevia: Creative Fizzness

    Amy Taylor - Zevia: Creative Fizzness
    Jun 15 2025
    Amy Taylor - former Red Bull CMO - in charge of one of the world’s most memorable brands made her own daring leap become CEO of a publicly listed Good For You drinks company Zevia which has ambitions to be verbified for all types of positive, healthy food and beverage products. We discuss her 20+ year career at Red Bull and her transition into the mainstream soft drinks market to meet the needs of the modern, more enlightened consumer. The science behind making healthy sweet drinks, what new flavors are being developed and why, generating ‘Brand Heat’, dealing with a government that says “all sodas are bad”, and educating consumers by positioning Zevia as a health food hack. We also get Amy’s take on DEI & neurodiversity and how her policies benefit a high adrenaline challenger company in one of the world’s toughest markets. Links: Amy’s LinkedIn profile here: https://www.linkedin.com/in/amytaylor2021/ Zevia web site here: http://www.zevia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 16 m
  • Tom Salmon - Welcome to Agencyland!

    Tom Salmon - Welcome to Agencyland!
    Jun 3 2025
    Tom Salmon and his team at Agency by Agency are modern-day marketing Magellans, charting the contours of the communications sector in the UK. Along the way, they’ve uncovered so many useful and fascinating facts about its agencies. This indispensable show is an exclusive look at the way we all view ourselves, what helps us stand out and what hurt us by making us all look the same. Unbland your agency with Agency by Agency’s world first unbiased UK creative sector survey. Show notes: Tom's LinkedIn profile https://www.linkedin.com/in/tomsalmonleeds/ Agency by Agency web site https://agencybyagency.com/ Andy Farmer’s Spotify page https://open.spotify.com/artist/2ynC1enfcKUTRzfh7bcVdW?si=gHZ623PfSHSJK6bmRZMWEQ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 12 m
  • Rob Harrison-Plastow: Sales Revelations

    Rob Harrison-Plastow: Sales Revelations
    May 19 2025
    If you want to keep your agency thriving, you’d better do everything you can to understand your audience. 75% of regular, everyday buying experiences are emotion-driven and Rob Harrison-Plastow’s company SourceNine has created a tool called the Empathy Framework. This tool helps companies build customer engagement strategies that foster trust, deepen loyalty, enhance satisfaction, and create connection. If you understand your audience, everything you learn after that will make sense. This show helps you understand how to put yourself in your client's shoes and generate empathy, which will help you get those deals over the line. Show notes Rob's LinkedIn profile here: https://www.linkedin.com/in/rob-harrison-plastow-12314228/ Source Nine web site here: https://www.sourcenine.co.uk/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h y 17 m
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