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Are you a business owner grinding hard, chasing freedom, and still feeling trapped in your own rat race?

You’re not alone. In this powerful episode, I sat down with George Bryant, a decorated veteran turned seven-figure entrepreneur and marketing strategist, who shares how he broke free from external expectations to live a life fully aligned with his values.

George’s story isn’t just about business success it’s about personal transformation. From battling PTSD, addiction, and burnout, to walking away from a thriving brand and disappearing for three years, George had to confront the uncomfortable truth that success without alignment isn’t success at all. In this raw and honest conversation, we unpack the steps he took to rebuild from the inside out and how you can do the same.

We talk about how entrepreneurs often trade one rat race for another swapping their 9-to-5 for a 24/7 business hustle. George explains how to create freedom by design, not default. If you're constantly “too busy,” feeling like you’ve lost control of your time since 2020, or wondering how to build a business that supports your life (not the other way around), this is for you.

You’ll hear how George uses environmental design (like living in Montana) to hold himself accountable to his values. We dive deep into why clarity, consistency, and values matter more than tactics, and how the first step toward freedom is always awareness. If you’ve ever wondered why the next marketing tool, AI app, or business hack hasn’t solved your time problem, this episode will challenge your thinking.

George also shares the difference between beliefs and values, how COVID reshaped his business priorities, and why entrepreneurs often sabotage their freedom without realizing it. This isn’t a conversation about more hustle it’s a guide to building an intentional life where peace and profit can coexist.

• Podcast: The Mind of George

• Instagram: @itsgeorgebryant

• Website: mindofgeorge.com