Her Empire Builder Show with Tina Tower Podcast Por Tina Tower arte de portada

Her Empire Builder Show with Tina Tower

Her Empire Builder Show with Tina Tower

De: Tina Tower
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 Join business strategist Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility. Tina will be sharing practical tips and insights that helped her to build her company to a 7 figure a year business as well as interviewing the worlds best course creators! Tina has over 18 years of experience in starting, building and selling companies, she's a speaker, teacher, mama and traveller. She's unapologetic about living an intentionally big life and if you want to, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome. Find out more at tinatower.com Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 284: Lessons from my fav coach Barrett Brooks

    284: Lessons from my fav coach Barrett Brooks
    May 20 2025
    Tina Tower sits down with her favorite coach, Barrett Brooks, for a deeply personal and transformative conversation about business, personal growth, and the journey of self-discovery. Tina shares how working with Barrett brought unparalleled clarity, contentment, and alignment to her life and business, while Barrett opens up about his transition from the COO of ConvertKit to becoming a world-class coach. Key Topics Covered: The Power of Coaching: Tina describes the enormous value she's received from working with coaches throughout her 20+ year career, and how having Barrett as her coach was particularly life-changing.Why Barrett Left Tech Leadership: Barrett shares the story behind his decision to leave ConvertKit, citing burnout, misaligned values, and the importance of honoring what truly works for him.Reinventing Yourself: Barrett discusses the “progressive surrender” to his authentic self and letting go of other people’s expectations. He emphasizes the courage required to walk away from prestigious roles to pursue work that is deeply aligned with one’s true nature.Internal Work and Self-Awareness: Both Tina and Barrett talk about how internal family systems, therapy, and somatic practices helped them process old beliefs, trauma, and self-imposed pressure, unlocking new levels of happiness and productivity.Burnout and Boundaries: Barrett shares how he intentionally structures his coaching business to avoid burnout, setting clear boundaries and focusing on a select number of clients to maintain excellence and energy.Entrepreneurial Mindset: Insights into why entrepreneurs often feel compelled to do more, the importance of embracing ease, and how to find fulfillment beyond relentless hustling.Masculine & Feminine Energies in Business: Discussion around societal expectations of men and women, provider roles in relationships, and the importance of balancing masculine and feminine energies for healthy organizations and partnerships.Coach vs. Mentor vs. Therapist: Barrett explains the distinct roles of a coach, mentor, and therapist, and how they can complement each other in an entrepreneur’s personal and professional growth.Navigating a Changing World: Barrett talks about setting boundaries with news and technology, his approach to AI, and the importance of focusing on what one can control and contribute, even in times of uncertainty.Defining Success: Both discuss redefining success as loving and being loved, showing up authentically, and embracing the impact of deep personal connection over superficial metrics. This episode is a masterclass in personal and professional transformation. Whether you’re an entrepreneur craving clarity, or a leader seeking deeper purpose and healthier boundaries, you’ll find actionable wisdom and heartfelt encouragement in Tina and Barrett’s conversation. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Where to find Barrett Brooks: Website: https://barrettbrooks.com/ The Good Work Show Podcast: https://www.goodworkshow.com/ Subscribe to Little Leadership Lessons Newsletter:https://barrettbrooks.com/ LinkedIn: https://www.linkedin.com/in/barrettabrooks/ Resources mentioned: To Bless the Space Between Us by John O’Donohue (book)Presence-Based Coaching (Barrett's advanced coach training)Opal app (for digital boundaries)Peter Levine's work on Somatic Experiencing
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    1 h y 12 m
  • 283: Creating a magical mastermind experience

    283: Creating a magical mastermind experience
    May 13 2025
    In this episode, Tina Tower dives deep into the world of masterminds—what makes them magical, how they differ from memberships, and how to create an unforgettable mastermind experience within your course creator business. Key Topics Covered Membership vs. Mastermind: Memberships are scalable, group-focused, and often larger in size with less personal touch. Masterminds are smaller, more curated, higher touch—and while less scalable, they foster deep connections and high transformation. Tina’s Offer Suite and Ascension Model: Starts with a low-cost, high-volume evergreen offer → signature offer → back-end membership → high-level mastermind This tiered system has helped many hit the million-dollar mark in their businesses. Real-life Evolution: Her Empire Builder started as a mastermind, evolved into a scalable membership model as numbers grew. Original small group became the Empress Circle Mastermind for higher touch and intimacy. Curriculum and Facilitation: The Empress Circle is more information-heavy, with teaching and small group accountability. The Impact Mastermind is peer-to-peer focused and supports 7-figure+ business owners with connection and facilitation rather than explicit teaching. Designing Your Mastermind: Get crystal clear on your ideal (“hell yes!”) mastermind client. Curate members through an application process for group harmony and energy. Decide on the purpose: connection, strategy, or support. Transformational Experiences: Psychological safety is a must—what’s shared in the mastermind stays in the mastermind. Live retreats and in-person events are crucial for creating lasting bonds, especially in the age of AI. Personal touches like favorite snacks, drinks, and personalized gifts (hello, monogrammed pajamas!) make members feel truly seen. Structure & Flow: Strike a balance between structured learning and downtime at live events. Prioritize generous break times and early finish for dinners to accommodate different lifestyles. Keeping Connection Alive: Use platforms like Slack, WhatsApp, or Voxer (Tina’s favorite!) for ongoing relationship building. Encourage collaborations, celebrate wins, and recognize growth privately. Onboarding and Engagement: Thoughtful onboarding with surveys, welcome gifts, and public shout-outs help new members feel valued from day one. Tina’s insights serve as a practical guide for course creators considering adding masterminds to their offer suite and emphasize that, with the right structure and intention, masterminds can provide transformational experiences that go beyond business strategy, nurturing long-term relationships and personal growth. If you have a successful course or membership, adding a mastermind might just be the next logical step in your business ascension model—and as Tina says, when you pay attention to all the details, that’s where the real magic happens. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Resources mentioned: Kajabi: https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=...Kajabi Communities: https://kajabi.com/features/communitiesWhatsApp: https://www.whatsapp.com/Voxer: https://www.voxer.com/
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    21 m
  • 282: Growing your business with Evergreen Funnels with Kate McKibbin

    282: Growing your business with Evergreen Funnels with Kate McKibbin
    May 6 2025
    On today’s episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind HelloFunnels.co, to bust myths and clear the air about evergreen sales funnels for course creators. If you’ve ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out. Key Topics Discussed: Navigating Funnels Without the Sleaze: Kate shares her journey from blogging to funnels, how she fell in love with automation, and why you don’t have to use sales tactics that feel out of alignment.Value-Aligned Automation: Learn how to create sales funnels that respect your values and your audience. The episode dives into how to avoid “bro marketing” and build trust with your audience.What’s Working Now With Evergreen Funnels: Kate reveals the importance of testing, knowing your numbers, and why classic strategies like tripwires are making a comeback, especially as ads and acquisition costs shift.Simple vs. Complicated Funnels: Advice for resisting the temptation to overcomplicate. Kate recommends starting with the simplest version possible that matches your business goal, then layering on more later.Overcoming Tech Resistance: For anyone who feels overwhelmed by tech, Kate offers advice for overcoming mindset blocks, starting small, and building skills (or hiring help) without letting tech fears hold you back.Numbers to Know: Lead Magnet Opt-in Rate Benchmark: Aim for 35%+Sales Conversion Rate Benchmark: 2% of opt-insKnow your “return on ad spend” (ROAS) and how long it typically takes for buyers to convert What’s Hot in 2025: Tripwires, low-ticket front-end offers, and cultivating a customer list (not just a subscriber list) are powerful tools for increasing trust and long-term sales.Scaling Strategies: The path to a million-dollar funnel is iterative! Learn how to scale responsibly, monitor your numbers, and stay patient as conversion cycles play out. This episode is a must-listen for anyone wanting to build ethical, effective funnels that honor both your values and your audience. From simplifying your tech stack to mastering evergreen strategies, Kate offers a refreshing, practical take on scaling with integrity in 2025. Where to find Kate McKibbin: Hello Funnels: https://hellofunnels.co/ Instagram: https://www.instagram.com/hellofunnels 2025 7-Figure Funnel Playbook here Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Resources mentioned: Kajabi https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=...ActiveCampaign https://www.activecampaign.com/Stripe https://stripe.com/auThriveCart https://thrivecart.com/Shopify https://www.shopify.com/
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    43 m
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