Hey everyone 👋

On July 23rd, Charlie Marchant (CEO) will host a live session, which we'd love for you to attend.

The session is designed for marketers and business owners in the healthcare and medical sector, but there are lessons on high-ROI lead generation that everyone in any sector can learn and apply to their business.

During the session, Charlie and the team will share how they achieve these amazing results for our client, Age Care Bathrooms:

• 3,832 qualified leads in just 9 months (137% of their 12-month target)

• £215k in revenue generated from organic search alone
• 363% increase in Google Ads conversions
• 300+ sustained monthly organic leads (up from just 60)
• 77% increase in total ranking keywords
• #1 Google ranking for high-value terms like "mobility bathrooms"

If you'd like to learn how this high-ROI integrated marketing campaign came together, register for a seat today (seats are limited).

Claim your seat: https://exposure.ninja/healthcare-masterclass

Hope to see you there.

The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand.

While broad core updates typically roll out over three weeks, this one brings unprecedented changes:

AI Overviews have jumped to 15% visibility in some sectors, zero-click searches have grown from 56% to 69%, and certain industries are experiencing massive volatility while others remain surprisingly stable.

In this episode, Dale and Charlie reveal:

• Why the US is seeing "really, really high volatility" while Europe remains largely unaffected (and what this geographic pattern tells us about Google's rollout strategy)
• The shocking discovery that health websites — typically hammered during YMYL updates — are showing minimal impact this time
• How AI Overviews are being aggressively pushed into traditional search results, with desktop coverage jumping 9.19% overnight
• Which specific industries are winning and losing during this update (arts and entertainment are getting crushed, while real estate remains stable)
• The five key factors causing ranking drops: thin content, poor E-E-A-T, outdated information, technical debt, and low-quality backlink profiles

Dale and Charlie share real data from Semrush's Sensor algorithm volatility tracker, showing exactly which sectors are most volatile. They also discuss the disturbing trend of informational content sites losing ground to major news publishers like the BBC.

If your rankings have dropped or you're seeing unusual traffic patterns, this episode provides your complete action plan for navigating the next two weeks of volatility, including why the worst thing you can do right now is panic and make drastic changes.

Watch or listen now to understand what's really happening during this update and position your business for recovery.

Get the show notes:

https://exposureninja.com/podcast/dojo-57/

Listen to these episodes next:

What is AI Search? And Why Is It So Important?

https://exposureninja.com/podcast/dojo-56/

AI Search to Overtake Traditional Search by 2028

https://exposureninja.com/podcast/dojo-54/

Have Google’s AI Overview Ranking Factors Been Revealed?

https://exposureninja.com/podcast/dojo-52/

The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers.

May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms now process over 2 billion queries daily.

More critically, 58.5% of US searches result in zero clicks to websites, and ChatGPT actually shows a higher percentage of commercial intent searches than Google itself.

For businesses that have relied on organic traffic for years, mastering AI search optimisation isn't just smart — it's becoming essential for survival.

In this podcast, I reveal:

• The shocking statistics behind the search revolution (including why major household name brands are "terrified" of losing their organic traffic goldmine)

• The two fundamental mindset shifts every marketer must make to thrive in the AI-first search era — from "getting traffic" to "being included in the conversation"

• Our proven five-pillar framework for AI Search Optimisation, including why a strong SEO foundation is still crucial (AI tools are essentially doing web searches in the background)

• How to optimise your content structure and authority signals so AI tools consistently recommend your brand over competitors

• Real examples of how we're securing recommendations across ChatGPT, Google AI Overviews, and other platforms for our clients

I'll share specific strategies from our client work, including how strategic digital PR placements in publications like Modern Dog Magazine directly influence AI recommendations for entire industries.

As I explain in the podcast:

"The game has moved from always having to get the click onto your website to being the brand, product, or service that is recommended in the answer."

The businesses that master this transition now will establish an insurmountable competitive advantage, whilst those clinging to traditional SEO-only strategies risk being displaced entirely.

If you're ready to implement these strategies whilst your competitors remain fixated on yesterday's playbook, this episode provides your complete roadmap for dominating the new era of AI-powered search.

Get the show notes:

https://exposureninja.com/podcast/360/

Listen to these episodes next:

How To Rank in Google’s AI Mode

https://exposureninja.com/podcast/357/

58% of Google Clicks Are Gone. What Now?

https://exposureninja.com/podcast/359/

What is AI Search Optimisation (and How To Do It)

https://exposureninja.com/podcast/358/