Send us a text

What happens when you embrace your true self in business? Ani Owens' remarkable journey from 4,000 to 40,000 Instagram followers in just a few years provides a masterclass in authentic branding and social media growth.

Forget what you've heard about Instagram's algorithm working against you. Ani pulls back the curtain on what actually drives social media success: consistency, authenticity, and embracing what makes you unique. Setting up multiple tripods while working with clients, she's built a content library that ensures she never misses posting - for hundreds of days straight. The key revelation? The algorithm doesn't keep your information forever. After 30 days of inactivity, you're essentially starting over, which is why consistency (even if not daily) matters tremendously.

But the real magic happened when Ani stopped trying to fit the perfect professional mold. "I became like 'I'm Ani, I'm a human being who happens to have these businesses,'" she explains. By sharing both wins and losses, good days and struggles, she created genuine connections that fueled her growth. This philosophy extends to her Gothic-inspired branding - from her hairline "Mourning Hair" (complete with coffin packaging) to her cemetery photoshoots. Rather than trying to appeal to everyone, Ani focused on what made her happy, creating a brand that deeply resonates with her ideal audience.

For beauty professionals struggling with social media, Ani created Content Coven, a membership providing industry-specific content calendars, captions, and strategies. Her approach cuts through generic advice, offering practical solutions tailored specifically for beauty professionals. The philosophy behind everything she creates is clear: authentic branding isn't about appealing to everyone - it's about being so true to yourself that you naturally attract your perfect audience.

Ready to transform your approach to branding and social media? Connect with Ani on Instagram at @anianne.owens. She welcomes DMs and is committed to helping beauty professionals succeed, regardless of budget constraints. Your authentic brand story is waiting to be told.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com

Send us a text

Krystal, owner of Knockout Beauty Bar, shares her journey from a solo aesthetician to a successful business owner with employees and systems. She discusses the challenges of scaling her business while maintaining the quality and customer service that made her business thrive.

• Building a successful solo practice by genuinely caring about clients and keeping detailed notes about their lives
• Avoiding using your own name for your business to make it easier to scale with other providers
• Investing in coaching to navigate the hiring process and overcome fear of making mistakes
• Creating comprehensive training protocols and systems for new employees
• Working through the challenges of payroll and administrative tasks
• Implementing effective hiring practices including the "hire slow, fire fast" approach
• Using a multi-step interview process: phone interview, in-person meeting, and working interview
• Helping employees build their clientele through social media marketing and referral cards
• Letting go of control as the biggest challenge in transitioning from technician to business owner
• Utilizing virtual reception services to improve work-life balance

Reach out to Krystal on Instagram at @knockout_beauty_bar if you're thinking about hiring or growing your aesthetics business. She's happy to share her experiences and answer questions about the journey from solo provider to business owner.

To learn more about coaching please visit: https://www.karijopatterson.com

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
TikTok: https://www.tiktok.com/@karijopatterson
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group to go deep in learning all the latest tips and strategies https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com