Are you ready to make the leap from employee to entrepreneur? This week on The Elite NP Show, we sit down with Candice, a family nurse practitioner with nearly a decade of primary care experience, who’s gearing up to launch her very own wellness practice focused on hormone replacement therapy and weight loss.

Discover how to leverage your existing knowledge and skills to carve out new opportunities, even in regulated industries. We’ll walk you through practical strategies for navigating a non-compete agreement, balancing your time as a full-time employee, and building a side gig into a thriving business. Plus, learn why offering complementary services is your secret weapon to staying ahead in a rapidly shifting healthcare landscape.

Listen now and empower yourself to turn your professional experience into entrepreneurial success!

Pending

Are you trying to stand out in a saturated market? Most practices work hard to serve everyone but end up serving no one particularly well. This week on Episode 173: From Saturated to Specialized, we’re talking with Natalia, a family nurse practitioner who runs her own practice but is starting to feel the effects of a crowded field.

Together, we discuss why rebranding her practice to focus on veterans and first responders might be the game-changing strategy she needs. Natalia shares her experience using VA disability exams as a successful revenue stream and considers how narrowing her niche could attract loyal, cash-pay patients. We also explore actionable steps to set your practice apart, build a sustainable patient panel, and avoid burnout.

If you're ready to stop competing and start specializing, this episode is packed with practical tips to take your business to the next level.

To watch the video on YouTube you can watch it here: https://youtu.be/49zK9ivoKf8

When passion isn’t profitable, you’ve got tough choices to make

Episode 172 dives straight into the brick wall many nurse practitioners hit when their "dream" clinic just won’t pay the bills. Johanna shares her reality check running an aesthetics and weight loss clinic that drains more money than it brings in. But here’s the hard truth: we show why doubling down on something just because you want it to succeed won’t make the numbers work.

We pull apart what’s actually working for Johanna (her profitable VA exams) and lay out the blueprint for scaling what pays, not what drains you. You’ll hear plain advice on letting go, cutting unnecessary expense, and leaning hard into objective business decisions.

If you’re trying to force a business to succeed while ignoring where your real money is coming from, you’ll want to hear this. Stop working harder for less. Get the clarity and action steps you need to make your next move profitable.

If you want to watch the video, check out https://youtu.be/mZBwTMuQOA4

In this episode, we explore Laura’s journey through the ups and downs of building a practice that accepts insurance. Her story highlights a common pitfall: letting a single bad experience, like working with an unreliable medical biller, affect major business decisions.

Justin talks to Laura about how the right team can make or break your trajectory and why it’s critical not to let one person shift the entire course of your business. Whether you're debating cash vs. insurance or struggling with a toxic hire, this episode is a reminder to take control, make smart adjustments, and keep your long-term vision intact.

In this episode, we explore Abby’s inspiring journey as a soon-to-be nurse practitioner with a bold plan to open her own practice before even graduating. At just 28, Abby is proving that you don’t need decades of experience to succeed in the world of niche wellness services like weight loss and HRT.

We discuss why these kinds of practices are accessible even to new grads, the basic clinical skills that really matter, and how confidence and smart decision-making can make all the difference. If you're a new NP, RN, or someone considering this path, this episode offers valuable reassurance and a dose of motivation to get started sooner than you think.

In this episode, we explore Ciara’s journey—an experienced FNP who has built a virtual wellness practice centered around weight loss and hormone replacement therapy, with functional medicine on the horizon.

Despite minimal marketing and a part-time approach, her business has grown organically from $20K in year one to over $100K in year two—all while juggling motherhood and a new pregnancy. Now, she’s looking to take things to the next level without pouring more of herself into it.

This conversation dives into key topics like hiring strategically, creating passive income, and eventually building a business that can run—and even be sold—without you. If you’re dreaming of scaling your practice while maintaining work-life balance, this one’s full of gold.

Kate, an FNP who’s running a solid wellness clinic and looking to expand into men’s health joins Justin for a very interesting conversation. While men’s health is a great addition, Justin emphasizes why she shouldn’t abandon the steady revenue she’s making from weight loss and GLP-1s.

Key takeaway: Don’t throw away a profitable service—build alongside it.

Kate’s strategy? Keep the weight loss revenue flowing while growing men’s health on the side. This way, if GLP-1s become less viable in the future, she won’t be left scrambling. Justin also dives into the importance of LegitScript certification for online advertising, highlighting how Kate’s already seeing a strong return after just a few weeks.

If you’re building a wellness practice, this episode is packed with smart, strategic advice to help you diversify, grow, and protect your business.