🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this episode, we unpack the real-world strategies behind scaling a real estate investing business to $3 million in revenue. I'll share the exact blueprint that took my company from modest beginnings to a seven-figure operation, focusing on hiring smart, building systems, and staying focused on high-ROI activities.

You’ll learn:
• How to structure your team for scale without burning cash
• Why simplicity in systems often beats complexity
• The key hires that unlocked growth—and when to make them
• What metrics to watch to avoid scaling the wrong way
• Lessons learned from mistakes made during rapid growth

Whether you’re flipping homes, wholesaling, or building a rental portfolio, this episode offers a tactical playbook for ambitious investors ready to level up.

🔑 Don’t just hustle—scale smart.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this episode, we dive deep into what’s working right now for real estate investors when it comes to sales, acquisitions, and navigating a softening market.

We kick things off with a quick update on our rebrand to The Deal Engine—a shift that reflects how we’re not just helping you generate leads anymore. We’re building full acquisition systems and helping you master the one skill that moves the needle: SALES.

Tucker shares lessons from being a licensed GC for over 15 years, including the insane permitting hurdles he’s facing while building luxury homes in Naples, FL. We also talk about how most of the best deals we're seeing right now—yes, even the big flips—are hiding in plain sight on the MLS. It’s not about having a secret source. It’s about asking the right questions and spending real time in your pipeline.

We dig into:
• How one client is converting at 1 deal per 30 leads by simply hammering the phones
• Why most investors grossly neglect their lead pipelines—and how we’re fixing that
• The importance of categorizing leads into hot, warm, and cold—and working all three daily
• Why mastering a few simple skills outperforms constantly chasing new tactics
• What’s coming as rates drop and why now is the time to sharpen your edge

If you’ve been bouncing from strategy to strategy, waiting for the market to change, or assuming the big players have some magic advantage—you’ll want to hear this. We break down exactly what separates those who scale from those who stall.

This episode is for the investors, wholesalers, and agents who are serious about building a real business, not just closing one-off deals. We’re here to help you stay consistent, confident, and competitive—because you’re only one deal away.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this episode, we pull back the curtain on how we’ve taken a unique approach to real estate investing—and why blending education with entertainment (what we call “edutainment”) is such a powerful strategy.

We share the story behind our content philosophy, why we prioritize transparency over polish, and how we create an authentic connection with our audience while still delivering solid, actionable insights.

We also talk about the importance of showing the real behind-the-scenes of the business: the wins, the challenges, and the day-to-day decisions we make as investors. If you're tired of overly slick sales pitches and want to hear how we're building trust through honest, practical value—this one's for you.

Whether you're a seasoned investor or just getting started, you'll walk away with a clearer sense of how to stand out in this industry by simply being real, being consistent, and genuinely caring about your audience’s success.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson