This week's guest: Nick Mathews, an early Marketing Manager and launcher of Uber in Boston.

What does it take to build a global giant, one city at a time? Nick was on the ground fighting taxi cartels, throwing ice cream stunts, and building Uber’s Boston launch playbook from scratch. In this episode, he shares raw stories about Uber’s early street fights, local marketing hustle, and what he learned starting his own company, MainVest.

✅ Inside this episode:

• Boots-on-the-ground tactics that built Uber city by city

• Early growth hacks: neon tank tops, ice cream trucks & local stunts

• Why Uber fought regulators — and won with community support

• The secret power of city teams, data, and local autonomy

• Lessons from MainVest: what happens when a startup fails

Subscribe for more conversations with early employees behind the world’s biggest startups.

⸻

⏱️ Chapters

00:00 Intro

01:25 Growing up in Massachusetts & punk rock bands

04:30 Early lessons in hustle and marketing

07:45 Getting hired at Uber through friends at Facebook

10:00 Uber’s secret Boston launch & Halloween chaos

14:30 Boots on the ground: local marketing & community building

18:20 Fighting taxi cartels & local regulators

23:40 Uber Ice Cream & neon tank tops

28:10 Weekly staff calls & city team experiments

33:00 Culture lessons: local autonomy & data obsession

37:30 When Uber almost got shut down

40:00 Why Uber’s local teams worked

44:00 Founding MainVest & lessons from failure

50:00 How to handle setbacks & learning to detach identity

54:00 Nick’s biggest takeaways: everything is marketing, local always wins

57:30 What’s next for Nick

59:00 Closing thoughts & Mike Rowe’s TED talk

⸻

🎙️ ABOUT THE SHOW:

The Early Podcast is where host Max Crowley, Uber’s #25 employee, sits down with the earliest builders behind today’s most iconic companies. No fluff, just the raw stories of what it’s like in the trenches when your startup could still fail tomorrow.

✅ Subscribe for more untold startup stories every week

✅ Like, comment & share if you know someone interested!

✅ Listen on Spotify, Apple, or anywhere you get your podcasts

⸻

Let’s go. 💥

🎧 Listen to the full episode:

🔹 Spotify: https://earlypod.com/spotify

🔹 Apple Podcasts: https://earlypod.com/apple

🚀 New episodes drop every Tuesday. Let’s build this together.

👉 Like, subscribe, and drop a comment — I want to hear from you!!

📩 Thoughts or guest ideas? Email me: max@earlypod.com

📱 Follow for daily updates:

• 🐦 X (Twitter): https://earlypod.com/x

• ✨ TikTok: https://www.earlypod/tt

• 📸 Instagram: https://www.earlypod/ig

• 💼 LinkedIn: https://www.earlypod/li

• 📩 Newsletter: https://earlypod.com/subscribe

🚗 Inside the Rideshare Wars: The Untold Story of Lyft vs. Uber 🚗

What really happened when two of the scrappiest startups of our generation collided on the streets, fighting for drivers, riders, and the future of transportation?

In episode # 20!!! of The Early Podcast, we go INSIDE the Rideshare WARS with Nick Greenfield, Lyft’s #4 employee, and the first non-engineer at Zimride (Lyft’s original name) and one of the people who helped pivot it from long-haul carpooling to pink mustaches and everyday rides.

Nick shares:

✅ How they pivoted overnight from Zimride to Lyft when the long-distance carpool model failed

✅ The wild origin story of Lyft’s iconic pink mustache — and why it worked brilliantly until it didn’t

✅ Why Uber’s obsession with driver supply and liquidity crushed Lyft’s idealistic “friend with a car” approach

✅ The real back-channel tactics Uber used to poach Lyft drivers — from “Shave the Stache” ads to mass ride requests

✅ How Stripe Connect was literally built for Lyft to pay drivers — and the $500K overdraft mistake that almost blew it up

✅ The lessons Nick carried into his next ventures — including what makes or breaks two-sided marketplaces, when to pivot hard, and what supply retention really takes

Plus, you’ll get an unfiltered look at the early 2010s San Francisco tech scene:

🌉 $1,100 North Beach rent, Craigslist rideshare hacks, Cake Pop sorority promos at USC, and launch parties that turned into all-night “Balloon View” sessions tracking drivers in real time.

If you love raw startup stories, competitive battle tactics, and the real lessons behind companies that changed how we move — you’ll love this one.

🛫 KEY QUOTES:

“I knew the first 200 riders by name. That’s how scrappy we were.”

“Uber was ruthless — they didn’t just compete for riders, they competed for our drivers.”

“Supply is king in marketplaces. If you don’t own supply, you’re dead.”

“Zimride to Lyft to Lyft Line — pivots saved the company.”

🎧 CHAPTERS:

0:00 Intro — The Peace Offering: Uber + Lyft in the same room

5:30 Zimride’s early mission & the Stanford founder pipeline

10:00 Why the original long-haul rideshare failed in the US

15:00 Pivot to Lyft & the birth of the pink mustache

20:00 The brutal reality of acquiring drivers — and why Craigslist was gold

30:00 Uber’s competitive tactics: “Shave the Stache” & driver poaching

38:00 The inside scoop on Stripe Connect’s creation (and how it broke)

45:00 The real power of community in a marketplace

50:00 Nick’s biggest lessons for founders: pivots, supply, and learning when to stay or leave

⸻

🎙️ ABOUT THE SHOW:

The Early Podcast is where host Max Crowley, Uber’s #25 employee, sits down with the earliest builders behind today’s most iconic companies. No fluff, just the raw stories of what it’s like in the trenches when your startup could still fail tomorrow.

✅ Subscribe for more untold startup stories every week

✅ Like, comment & share if you know someone who still debates Uber vs. Lyft

✅ Listen on Spotify, Apple, or anywhere you get your podcasts

⸻

Let’s go. 💥

🎧 Listen to the full episode:

🔹 Spotify: https://earlypod.com/spotify

🔹 Apple Podcasts: https://earlypod.com/apple

🚀 New episodes drop every Tuesday. Let’s build this together.

👉 Like, subscribe, and drop a comment — I want to hear from you!!

📩 Thoughts or guest ideas? Email me: max@earlypod.com

📱 Follow for daily updates:

• 🐦 X (Twitter): https://earlypod.com/x

• ✨ TikTok: https://www.earlypod/tt

• 📸 Instagram: https://www.earlypod/ig

• 💼 LinkedIn: https://www.earlypod/li

• 📩 Newsletter: https://earlypod.com/subscribe

Before Uber was a global juggernaut, it was local, it was gritty, and it was hard.

This week we interviewed Scott Gorlick, who joined Uber in 2012. He cold-emailed Travis to get the job, and helped launch Uber Atlanta from a coworking space—until they got kicked out. Then it got worse: a gun pulled in the office, driver onboarding from his apartment, and scaling so fast they accidentally became one of Apple’s biggest iPhone buyers.

This episode is a raw look at the dirty, unglamorous work that made Uber unstoppable.

We cover:

● Cold-emailing your way into Uber

● The madness of launching a new city from scratch

● Being robbed during driver onboarding (!?)

● Managing a city with zero legal clarity

● The insane iPhone logistics that fueled Uber’s growth

● What the “Pro Team” was and how it helped Uber scale smart

● Why talent density is everything—and why most companies never get it

This is what hypergrowth actually looks like.

Connect with Scott: https://x.com/sgorlick

🔔 Subscribe for more episodes with the early builders behind iconic startups.

📸 Follow us on TikTok, Instagram, and Twitter @earlypod

--

🎧 Listen to the full episode:

🔹 Spotify: https://earlypod.com/spotify

🔹 Apple Podcasts: https://earlypod.com/apple

🚀 New episodes drop every Tuesday. Let’s build this together.

👉 Like, subscribe, and drop a comment — I want to hear from you!!

📩 Thoughts or guest ideas? Email me: max@earlypod.com

📱 Follow for daily updates:

• 🐦 X (Twitter): https://earlypod.com/x

• ✨ TikTok: https://www.earlypod/tt

• 📸 Instagram: https://www.earlypod/ig

• 💼 LinkedIn: https://www.earlypod/li

• 📩 Newsletter: https://earlypod.com/subscribe