Lyndsay and Shannon discuss marketing strategies for small businesses with Channing Muller, an award-winning marketing consultant and founder of DCM Communications. They explore the importance of keeping marketing efforts fresh and consistent without feeling overwhelmed. Channing shares insights on differentiating marketing from advertising, identifying ideal clients, and choosing the right social media platforms. The episode aims to equip small business owners, particularly in the farming and floral sectors, with actionable strategies to enhance their marketing efforts and drive sales.

Learn more about our guest Channing Muller by visiting her Instagram , Website and Facebook

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

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Lyndsay @wildroot_flowerco

In this episode of "Uncut with Lyndsay and Shannon," they discuss the hectic week leading up to Mother's Day. They share personal anecdotes, including Lyndsay's humorous cheerleading story, and delve into the challenges of managing orders, planting, and harvesting. The conversation covers pricing strategies, marketing struggles, and the importance of community support. They highlight the emotional and logistical hurdles of flower farming during peak seasons and emphasize the value of organization, planning, and adaptability. The episode offers a candid look at the realities of the floral industry, providing valuable insights and encouragement for fellow farmers.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
2. Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Lyndsay and Shannon discuss the "fire, ready, aim" approach to decision-making in flower farming. They emphasize the importance of taking swift action rather than getting stuck in indecision, which can lead to missed opportunities. Through personal anecdotes, they highlight the value of embracing imperfections, learning from experiences, and maintaining confidence in decision-making. The episode aims to inspire listeners to take actionable steps in their farming businesses, navigate entrepreneurial challenges, and grow through taking risks and learning from both successes and failures.

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

Did you love today's episode?

1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
2. Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco