In this episode, Cooper chats with David Grass, founder of Faces of Fitness Chicago, a two-day, festival-style event that brings together top studio classes, celebrity instructors, and an immersive wellness experience in the heart of Chicago. David shares the origin story of the festival — where the idea came from, what inspired it, and how it took shape. He also reflects on how the event has evolved over time, including the thinking behind creative decisions like bringing in a major celebrity DJ to headline this year’s lineup. The conversation dives into the business of event production: partnering with brands, navigating sponsorships, envisioning the future of fitness festivals, and managing the unpredictable realities of live events. It’s a great conversation, and we hope you give it a listen.

You can learn more about Faces of Fitness Chicago here.

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On this episode of The Directors, Cooper sits down with Dave Dressman, the Event Director of the GoPro Mountain Games. They dive into the origin story of this iconic multi-sport festival and the immense challenge of managing 11 adventure sport disciplines and over 30 competitions—including kayaking, running, slackline, DockDogs, rafting, SUP’ing, mountain and road cycling, climbing, fishing, disc golf, and more. Dave shares insights on navigating unpredictable elements like river conditions and weather, the importance of strong partnerships, and how today's economic climate is impacting the world of events.

Give the episode a listen and let us know what you think. You can find out more about the GoPro Mountain Games, taking place this year on June 5–8 in Vail, Colorado here.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.