Ever feel like your dental practice is an endless cycle of putting out fires, managing team drama, and squeezing in "just one more patient"? That overwhelming weight on your shoulders isn't just in your head—and you're definitely not alone in feeling it.

Dr. Paul Etchison breaks down the three fundamental stressors that make practice ownership feel impossibly heavy: team management challenges, operational overwhelm, and the crushing clinical demands that keep you trapped chairside. But rather than offering quick fixes or motivational platitudes, he provides concrete, tested solutions that have transformed practices across the country.

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Sign up for the life changing Hero Collective 12 month program 2025 starting in September. Go Here

The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Claims keep getting denied? Here’s a hard truth: it’s probably your fault. But in this episode, Dr. Travis Campbell shares everything he's learned about how to master the insurance game, get your denial rate under 2% and stop wasting hours on appeals.

His insights cover everything from the common reasons SRP claims get denied to the simple step that makes crown approvals almost automatic. We also talk about what insurance reviewers actually want to see in claims, how to avoid surprise patient bills, and what every out-of-network practice should have in their office.

Topics discussed in this episode:

• Why practices are going out-of-network
• The biggest reason claims get denied
• Perio protocols and insurance strategy
• How to overcome the AI problem and get claims approved
• Tips for dealing with insurance reviewers
• The foundational restoration code
• How to reduce crown denials
• Metrics you should track in your office
• How to calculate better estimates
• The Dental Insurance Guy membership

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September. Go Here

The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Leadership's echo effect shapes dental practice culture far more than we realize. As practice owners, even when we're not actively leading, our behavior creates rippling effects that influence team dynamics long after we've left the building.

True practice culture isn't what you declare in mission statements or team meetings—it's the accumulation of every feeling your team members have about working in your practice. These feelings develop through countless small interactions where your actual behaviors either reinforce or contradict your stated values. A deep sigh when interrupted, multitasking during conversations, or inconsistently holding people accountable all send powerful unspoken messages that can undermine everything you claim to stand for as a leader.

Ready to create a practice that runs smoothly with less stress and higher profits? Consider joining our September mastermind where we'll help you build leadership skills and systems that create positive cultural echoes throughout your practice.

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September. Go Here

The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

You get it, you need to let go. But how do you actually step back, stop micromanaging and see what your team can really do?

In this episode, we share actionable ways to reduce your workload, delegate the right tasks, and leave work stress at the office. Learn how you might be getting in your own way and why letting your practice fail is the first step to real growth!

Topics discussed in this episode:

• Why letting go is so hard for practice owners
• How to manage the guilt of letting go
• Exercises to redefine your role and delegate effectively
• Why you should let your practice fail
• Building your perfect work week

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September. Go Here

The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Discover the psychological key that unlocks patient follow-through with the endowed progress effect—a powerful concept that transforms how dental professionals communicate about treatment plans. This game-changing approach doesn't require changing your fees, procedures, or recommendations—just the way you frame patient progress.

Through a fascinating car wash punch card study, we explore why patients who feel they've already made progress are dramatically more likely to complete their treatment. Rather than overwhelming patients with everything that needs to be done, learn to recognize and celebrate the steps they've already taken. For new patients with extensive needs, acknowledge that simply coming in was "half the battle." For returning patients after a hiatus, reinforce that they're "the type of person who cares for their teeth" rather than making them feel they're starting over.

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September. Go Here

The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Thinking about making your associate a partner? This episode will help you decide if it’s the right move for you and what other options you have to keep associates in your practice without giving up equity.

You'll learn the must-haves of a successful partnership, the common reasons they fail, and what to look for in a potential partner. Listen now to hear the benefits of partnership and why you might want to stay solo!

Topics discussed in this episode:

• The first step to partnership
• The benefits of partnership
• Why Dr. Henry chose to stay solo
• Why partnerships fail
• How to make partnerships successful
• Alternative ways to structure partnerships

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September. Go Here

The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

There’s an easy solution for patients who can’t afford treatment: membership plans. In this episode, you’ll learn how to structure your plan, price it so patients sign up, and get your team on board.

The DPH coaches share what’s worked in their practices and easy mistakes you can avoid, whether you're creating a plan or revamping one you already have. Tune in for tips to build a plan that keeps patients coming back and feels like a win for everyone!

Topics discussed in this episode:

• Why membership plans are good for your practice
• How membership plans benefit patients
• Plan structures and pricing
• How to get team buy-in
• Marketing and getting patients to sign up

To download the Membership Plan Documents mentioned in the episode click here!

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September. Go Here

The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Most owners manage the day-to-day; Dr. Sten Erickson is turning doctors into partners. He joins me in this episode to share how he stepped into a true leadership role and expanded his practice after leaving clinical work behind.

From scheduling weekly meetings across multiple practices to case reviews, we talk about the strategies and systems that help him get doctors ready to lead, drive culture, and grow a multi-location practice without micromanaging or seeing patients. Tune in to hear how he structures his time to mentor doctors and scale without burning out!

Topics discussed in this episode:

• Mistakes as a young practice owner
• The ideal practice size of new owners
• Maintaining culture as you expand
• Dr. Erickson’s meeting schedule and training system
• How your role changes when you step back from clinical
• Strategies to keep associates engaged and growing

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September. Go Here

The 2025-2026 DPH Mastermind is now taking applications! Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.