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Productivity coach Elise Enriquez shares practical strategies for building your "bonus brain" to escape overwhelm and make conscious choices about how you use your time. We explore proven systems that create the mental space needed for both business growth and personal well-being.

• Building a trusted "bonus brain" system with calendars that reflect reality not aspirations
• Using brain dumps to get everything out of your head during overwhelm
• Why we feel anxious when we don't know what's not getting done
• Creating a complete system with calendar, task list, storage, and gathering spots
• Treating email inbox like a triage station to process everything by end of week
• Setting boundaries to protect your future self from overcommitment
• Unsubscribing from content you consistently don't consume
• Making conscious choices about your time so you feel good about what doesn't get done

Check out Elise's podcast "The Productivity Shift" for more productivity insights, especially for business owners and team leaders.

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Darcy Sullivan breaks down the complex world of SEO with her unique "Oreo cookie" analogy, explaining how on-page actions, off-page actions, and the "sweet stuff" in the middle combine to help businesses become findable online. She shares practical advice for creating effective websites that convert visitors into customers.

• SEO (Search Engine Optimization) is positioning your brand to be findable online when people search for your products or services
• The "Oreo cookie" approach to SEO includes on-page actions, off-page actions, and the strategic elements that connect them
• Even new businesses need a website, with four fundamental pages: home, about, contact, and services
• Clearly define your target audience and identify keywords they use when searching
• Maintain consistent NAP (Name, Address, Phone) information across all online platforms
• Use free tools like Google Analytics or Clicky to understand your website's performance
• Ensure your website is mobile-friendly and loads quickly on all devices
• Local businesses should optimize their Google Business Profile, Yelp, and other directory listings
• Collect feedback on your website by asking others if they understand what you offer
• AI tools can help improve titles, messaging, and content, but shouldn't replace human expertise

Visit propellyourcompany.com for free trainings and resources on improving your online presence.

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Kurt Tuford, Professor of Advanced Professional Selling at the University of Houston and Vice President of sales development at DXP, joins Morris to discuss the fundamental differences between professional and amateur sales approaches. Together they explore how trust-building, systematic processes, and genuine curiosity create success in commission-based businesses.

• Professional sellers focus on what they can give to customers, while amateurs focus on what they can get
• Trust is built through credibility, reliability, and intimacy, all over self-orientation
• Following a proven sales process or system leads to predictable, repeatable results
• The art of asking great open-ended questions is the foundation of effective discovery
• Offering multiple legitimate options empowers customers in the decision-making process
• People get excited about features but ultimately buy benefits
• Technical aspects matter less than the business case when selling to organizations
• "Some people will, some people won't. So what? Next!" – don't get hung up on one sale
• The satisfaction in professional selling comes from genuinely helping people get what they want

Remember to go to MorrisSims.com for more information on maximizing your commission-based business.

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The path to business growth isn't paved with perfect logos and eye-catching websites. It's built through meaningful conversations with potential clients who need your services. Marketing expert James Donovan delivers this wake-up call in our latest episode, challenging commission-based business owners to rethink their priorities.

"You don't have a business if people don't know what you're selling," Donovan states, cutting through the noise with clarity that resonates with anyone struggling to find clients. From insurance agents to consultants and trainers, visibility remains the critical factor separating thriving businesses from those barely surviving.

We explore practical strategies for increasing visibility across platforms that actually work. For B2B services, LinkedIn's Sales Navigator tool helps pinpoint decision-makers. Google Business profiles build credibility even for nationwide service providers, while Google ads connect businesses with people actively seeking solutions they're ready to pay for. Facebook, with its billion-plus users, remains essential despite what marketing contrarians might claim.

The conversation takes a fascinating turn when Donovan reveals how artificial intelligence is democratizing marketing for small businesses. From generating content ideas to functioning as virtual receptionists with perpetually positive attitudes, AI tools offer budget-friendly alternatives to outsourcing. Donovan provides guidance on crafting effective prompts and integrating AI outputs with your authentic voice.

Most valuable is Donovan's candid assessment of what new business owners should prioritize. "If you're just getting started and you're honestly not spending the majority of your day prospecting and trying to book sales calls, the rest of the stuff doesn't matter," he advises. This means embracing rejection rather than fearing it, seeing each "no" as valuable feedback and one step closer to success.

Ready to break through the digital noise and connect with clients who need your services? Listen now, then reach out to James at www.92media.com or text him at 646-553-1992 to continue the conversation about growing your commission-based business.

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Brooke Greening shares her S.E.R.V.I.C.E. framework for authentic sales conversations that help commission-based business owners sell without feeling "salesy." Her approach transforms traditional sales techniques into a relationship-building process focused on truly understanding client needs before offering solutions.

• Setting expectations in the first 2-3 minutes establishes transparency and builds trust
• Establishing rapport should focus on meaningful business connections, not superficial small talk
• The first problem clients mention is rarely the real issue driving their buying decision
• Wait at least 5 minutes of questioning before attempting to solve client problems
• Objections are actually buying signals—indications that prospects want to buy but need help overcoming concerns
• Create urgency by providing clear direction and hope, not through manipulation
• Always establish specific next steps with date and time to prevent ghosting

You can find Brooke on LinkedIn under Brooke Greening or at buildingmomentum.info, where she offers a sales conversation assessment to help you improve your approach.

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The premiere episode of the Commission Code Podcast introduces a systematic approach to overcoming business challenges when everything seems to be falling apart, focusing on a three-phase situation analysis framework that combines objective fact-finding with strategic decision-making.

• "Facts Bolster Belief" - the foundational principle for navigating business downturns
• Phase One: Gather objective data about your business by conducting a thorough analysis from 50,000 feet
• Examine financial realities including net revenue, monthly expenses, and bottom-line performance
• Complete a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) with complete honesty
• Phase Two: Assemble a trusted mastermind group of 4-6 people willing to give honest feedback
• Phase Three: Make a decision based on facts and input, then create a strategic action plan
• Document your vision, why it matters to you, and how you'll achieve it
• Remember: "Pray as if everything depends on God, work as if everything depends on you"

Need one-on-one help with your business challenges? Visit morrissimscom and click on the "Work with Me" link at the top of the homepage to schedule a discovery session.

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Are you a travel advisor striving to elevate your business profits? In this engaging episode, we sit down with David Visco, a seasoned coach and entrepreneur, who shares invaluable insights specifically designed for travel professionals. Before diving into strategies, David draws a clear line between revenue and profit, helping listeners understand why focusing on profits is essential for long-term success. He emphasizes the need for a well-defined purpose and vision, encouraging agents to reflect on their true business goals.

The conversation seamlessly transitions into identifying hidden opportunities for profit enhancement, with guidance on reviewing expenses and service agreements that could be draining resources. Understanding financial statements also comes into play as David unpacks financial literacy, guiding advisors to track essential KPIs monthly. Listeners receive actionable tips on implementing systems that streamline operations, allowing them to dedicate more time to business growth strategies.

Wrapping up, Morris and David engage in a thought-provoking discussion about productive time management, emphasizing the importance of developing a business plan while being adaptable throughout the year. This episode is not just a lesson in finance; it's a journey towards crafting a thriving travel advisory business. Tune in to learn how small changes can yield massive results in your profits and overall business success. If you find value in today’s conversation, we encourage you to share this episode, subscribe for more, and leave a review to help others discover the insights shared within.

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This episode emphasizes the crucial transition from planning to implementation for travel professionals looking to achieve their 2025 goals. Listeners are guided through defining their ideal traveler, developing effective marketing strategies, and executing their strategic action plans to realize their business aspirations.
• Importance of commitment to implementation
• Defining your Strategic Action Plan (SAP)
• Four components of an effective SAP
• Identifying and understanding your ideal traveler
• Choosing effective marketing platforms
• Utilizing personal observation for networking
• Crafting an engaging elevator pitch
• Implementing email marketing strategies
• Leveraging event marketing opportunities
• Building an effective online presence
• Call to action: "Join the VIP waiting list for our free summit to learn more strategies for your success!"

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