It’s simple: identify what’s valuable and do more of it.

But in practice, defining what truly adds value and what doesn’t, can be far from straightforward.

PMI Consultant Damion Albinson explores why defining “value add” is one of the trickiest yet most essential concepts in improvement. From legislative red tape to emotional resistance, he shares how well-intentioned tasks can cloud our view of what's really worth doing.

Hear how to distinguish truly necessary work from disguised waste, why being comfortable with calling things "non-value add" reveals opportunity for real transformation, and how to navigate the emotional terrain of challenging long-held habits.

More resources you may find helpful:

• Infographic: Assessing the Value Added by the Work We Do
• Podcast: Decode Ambiguity with Operational Definitions
• Webinar: Creating Space to Focus on the Value Add

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