A quick episode for once, and clearly a click bait title, but worthwhile if you're still stuck trying to grow your BJJ academy and haven't quite cracked the code.

Summary

In this episode of the Business of Jujitsu podcast, JP Levesque discusses the importance of embracing discomfort and cringe in order to achieve personal and professional growth. He shares anecdotes about overcoming societal judgments and emphasizes the necessity of marketing and sales in business. The conversation encourages listeners to take action despite their fears and to focus on their goals, reminding them that success often lies just beyond their comfort zones.

Takeaways

Everything you want is on the other side of discomfort.

People's opinions shouldn't dictate your actions.

Success requires pushing through cringe-worthy moments.

Marketing and sales are essential for business growth.

You are already selling, even if you don't realize it.

Fear of rejection is a common barrier to success.

Integrity in business practices is crucial.

Taking action is more important than seeking approval.

Growth often requires doing things that feel uncomfortable.

Self-doubt is often the biggest obstacle to success.

If you want help growing your BJJ academy, I wrote a free book that walks you through the systems and strategies that actually work. Grab your copy at www.Growjitsu.com/book

In this episode I chatted with Bobby and Amanda McMasters of Open Source BJJ in Ashville NC. They have not only built a place with a good vibe, amazing coaches and team members but they are doing something very unconventional with their Jiu Jitsu academy. They are giving back to their community with a pricing model that allows anyone who wants to train to be able to afford it. Considering most of us agree that the world would be a better place if more people did Jiu Jitsu it's a very exciting idea and I'm stoked to spread the word with this week's episode.

If you're looking to reach out to Bobby & Amanda you can find them here:

IG: https://www.instagram.com/opensourcejiujitsuavl/

FB: https://www.facebook.com/opensourcebjj

WEB: https://www.opensourcebjj.net/

In this solo episode, I rant a little about a bad drop in experience and talk about the main point of this episode which is to embrance change in your business.

I share a quick story about a terrible experience I had at a gym recently. I don't name any names or call anyone out, but I tell the story to make a point about professionalism, first impressions, and what your academy is actually saying to people who walk through the door.

We also get into why your gym is either improving or falling behind. There’s no such thing as staying the same. Just like in Jiu Jitsu, if you’re not constantly tweaking, testing, and improving your systems, you’re going to get passed.

This one is all about taking ownership, being intentional, and remembering that your culture and your standards are either attracting the right people or pushing them away.

Topics covered:

• Iteration as a tool for growth

• Why professionalism matters more than you think

• How your culture shapes your reputation

• Embracing failure as part of the process

• Creating momentum through small, consistent improvements

Follow me:
IG: @jp_levesque24
Email: JP@growjitsu.com

Are you interested in building up your BJJ business?
The Unstuck Academy is a free guide that shows you how to fix what’s broken, keep more students, and build a business that actually works.
Download it here: www.growjitsu.com/book